(1) Adopt an Online Fundraising Mentality

Organizations that embrace online tools as part of their fundraising strategy often find an overall increase in their donor base. People who otherwise would not have given at all may find the online donation option as a quick and convenient way to show their support.

(2) Prominently Display a Donation Link on your Website

Make sure your online donation link is visible and easy to use. Having your donation form only one or two clicks deep can improve the overall completion rate and increase your organization's funding. Users who have to click more than once or twice in order to get to the form itself may give up or become confused.

(3) Let Donors Know about your Online Donation Option

Just having an online donation option isn't enough; you need to let your donors know they have the option of donating online. Younger generations and other people used to giving online will appreciate the new option and you may find donors will give more generously online or make their gift recur automatically.

(4) Always Include Your Website on Print Collateral and Correspondence

Letting everyone know about your website will increase 'on the spot' donations. People who see your website on printed material and visit to learn more about your organization will be presented with an instant way to support your programs.

(5) Add a donations link to your eNewsletter and other Online Correspondence

While reading your newsletter or email correspondence a donor may be inspired to make a gift based on the newsletter content. Having a way to instantly give is an enormous benefit to the organization and the donor.

(6) Concerns about Security

Some donors may be wary about giving their personal information online. Reassure donors that you have chosen a Secure Online Donation Provider that is fully compliant with the most rigorous security standards in the Payment Processing Industry. For Qgiv, PCI Compliance means yearly on-site security audits and quarterly scans so your donors can rest assured that their information is never in danger.

(7) It never hurts to ask

Consider sending out emails to highlight current fundraising campaigns. These emails can be separate from your regular communications and are targeted to raise funds. Donors who did not receive or did not read your regular email communications can have an extra chance to give to your organization.

(8) Emphasize Recurring Giving

Encouraging donors to have their gift recur can increase your funding automatically. Donors who select recurring donations have their donations electronically deposited in your organization's account without having to remember to write a check. This can help eliminate the need for donors to remember to give each month or quarter. Letting your donors know about recurring giving can help your organization.

(9) Custom Pledging and Tithing

Make sure your donors know they can customize each donation. The custom pledging and tithing system is designed to allow any donor with any budget to easily donate online. This custom aspect lets each individual donor decide exactly how much to give. Any amount over any period of time can be entered into the system. Qgiv will keep track of the details, sending receipts each time a transaction occurs so your donors know their donation was made on time.

(10) Encourage Online Event Registration

Qgiv can help you organize your event by collecting information you need directly from attendees. Customizing event registration can save you time and hassle. Qgiv will keep track of details, automatically send receipts and prepare custom reports to help you run any event. Use the Printable Event Attendee list to easily check off attendees as they arrive. Qgiv makes your event easy to register for and easy to manage.

(11) Keep the Virtual Terminal in mind

When donors request to give funding or register for an event but are uncomfortable using the Internet, you do have the option of completing that transaction right over the phone, or in person. The Virtual Terminal for donations and event registrations provide the same security and features of the main form, but are faster to use for Administrators.

(12) Add Custom Fields to Collect More Information

Qgiv lets you easily add extra fields for donors to fill out as they complete the form. You can use these fields to collect more information about each donor. You can ask where they heard about your organization, or if they are a new or returning donor. Answers provided can help your organization target campaigns and see instant statistics on your donor base.