The Case for Online Donations...
This is course 1 of 2 in The Introduction to Qgiv's Donation University
Philanthropy becomes ePhilanthropy
The world of donations and philanthropy must move online in order to maintain the ability for an organization to accept donations. The traditional methods of giving are rapidly declining in favor of the easier and more convenient online donation.
From banking and bill payment to shopping and personal money transfers, the online world is fast replacing the traditional check and cash payment options. If your organization is unable to offer a donor the ability to donate online that donor may choose not to give at all. Moreover, if your organization does not have a flexible way that allows donors to choose their own method of electronic giving, you could be passing up on valuable sources of donations and fundraising.
The Internet Generations
An even more pressing issue is just now beginning to affect organizations all over the world. The internet generations are graduating from college, settling into communities and looking for ways to get involved in their local organizations. This generation grew up during the birth of PayPal, the establishment of eBay and Amazon as a standard method of shopping, and online payment as their preferred method of doing business. The average age of the first true internet generation is 26 and the first internet generation is likely to be the last that will ever carry a checkbook.
Regarding Checks
Ask an average 21 year old where their checkbook is and you might be surprised at the inquisitive look you get in return. Ask that same 21 year old if they've ever paid a bill online using their checking account and you'll probably find that nearly all of them have. The check isn't dead, it has simply moved online in the form of eChecks and ACH Transfers.
Credit and Debit Cards
The lasting popularity and increasing use of credit cards make it the most important payment option you must be able to accept. The rise of credit card rewards programs make it even more likely a donor will give online by credit card rather than take the time to fill out a check and mail it to you. You don't have to accept every credit card, but taking the four major card typesis a must. At a minimum you should be able to process Visa, MasterCard, Discover and American Express.
Debit Cards will be accepted by default if you accept credit cards. Nearly every debit card carries a Visa or MasterCard logo, allowing you to accept them just like any credit card option.
Recurring and Automated Options
As the popularity of the online donation grows, so does the convenience factor of automating those online donations. Given the choice, donors will likely elect to automate their transactions so they don't have to remember to come back every month, quarter or even year. Letting your donors have their gift or donation recur, and letting your donation software do this for you automatically, is an easy way to increase the overall fundraising base your organization relies on for operational expenses. It rquires no extra administrative effort and is easier for the donor. To put it another way, it's a win-win.
Philanthropy is going online, let Qgiv show you how to make the adoption of online donations easy, safe and painless.
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