Quickly, Safely, Generously...
This is course 2 of 2 in The Introduction to Qgiv's Donation University
Throughout Donation University is a theme that is best described by the phrase "Quickly. Safely. Generously." This phrase, Qgiv's own tagline, is what we believe to be the most important aspects of online donations. They apply to the donor, the organization and to the online donation provider.
This course is a basic overview of this theme and the individual concepts. They will be covered in more detail as you progress through Donation University.
Quickly
The goal is for a donor to quickly identify how to give money to an organization and then just as quickly, to complete that transaction. Quickly also implies ease of use. A complex form or a confusing series of options will not allow a donor to give quickly or easily.
Quickly is important to everyone, no matter what age or technical ability level. Donors who can quickly give are the most likely to complete a transaction. Donation University will show you how best to let your donors give quickly online.
Safely
This is one concept that involves all three parties in an online donation. The donor must feel safe when providing personal and banking information to a website. Most people look for unique identifying information that tells them their information is secure. Some look for a lock icon, some even read the security certificate, some look for the "https://" at the beginning of a website URL. If Donors who have even the slightest sense of unease or find any of these options missing will not complete the transaction.
It is up to the organization to provide that sense of security by choosing a provider that offers the highest level of security to their donors. Your organization must select a provider amidst a dizzying array of industry terms and confusing security standards. Donation University will help you sort through terms and provide the tools you need to quickly identify providers that offer the right kind of security.
Generously
Providing a quick, easy and safe method of donating online will encourage your donors to give generously to your organization. Tools provided by your donation provider such as recurring donations allow your donor to select a more generous option by having their gift recur automatically.
Giving online is an opportunity for your donors to be as generous as they can when considering your organization's gift. Donation University will show you the tools you can chose from that will increase the size and frequency of online giving and increase your fundraising efforts.
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