Fundraising Lab: Atlanta, GA

Fundraising Lab

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Join us on February 11th for our Fundraising Lab in Atlanta, GA! This free event is chock-full of valuable opportunities, including a presentation from nonprofit thought leader Rachel Muir, CFRE; a how-to presentation on building a multi-channel marketing plan; a spotlight on Qgiv features and customer examples; and time to network with your nonprofit peers!

Location & Agenda

Atlanta Marriott Marquis
265 Peachtree Center Ave NE, Atlanta, GA 30303

10:00 am – Welcome

10:15 am – Donor Retention: Getting Donors to Stay Longer & Make Bigger Gifts Sooner | Rachel Muir, CFRE

11:30 am – Break

11:35 am – Qgiv Roadmap + Q&A | See upcoming features and learn how to boost your success

12:00 pm – Lunch & Networking

12:30 pm – Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign

Donor Retention: Getting Donors to Stay Longer & Make Bigger Gifts Sooner

Presented by: Rachel Muir, CFRE

Can you afford to let your donors walk away? What will make them stay? Get all the tools to guarantee a long-term future with your donors. Ready for easy, affordable time-saving tips to thank donors?  We’ve got your back! Better grab an umbrella. It’s going to be raining donor love!

  • Eye candy examples of thank-yous that wow
  • The dos and don’ts of crafting a killer thank-you
  • Before and after thank-you makeovers
  • Business rules to ensure effective donor stewardship
  • Digital tools to engage your donors
  • Free templates you can use immediately

What makes Rachel so awesome? Well… she’s a recovering Executive Director who has worked every side of the Rubik’s cube that is the nonprofit sector. When she was just 26 years old, Rachel founded Girlstart, a non-profit dedicated to empowering girls in STEM, in the living room of her apartment with $500 and a credit card. Several years later she’d raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. A winner of Oprah Winfrey’s Use Your Life award, Rachel is a three-time finalist for Ernst & Young’s Entrepreneur of the Year Award, was named “Outstanding Fundraising Executive of the Year” by the Association of Fundraising Professionals, and one of Fast Company Magazine’s “Fast 50″ Champions of Innovation. Rachel is a sought-after speaker, trainer, and nationally recognized nonprofit founder and thought leader.

Qgiv Roadmap + Q&A

Presented by: Jennifer Mansfield, Vice President of Customer Experience at Qgiv

Knowing the best uses of Qgiv’s available (and upcoming!) tools helps you raise more money. Jennifer will show you how to find greater success using some of your favorite and recently released fundraising tools.

Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign

Presented by: Abby Jarvis, Nonprofit Education Manager & Jennifer Mansfield, Vice President of Customer Experience

Your donors are everywhere: they’re giving online, they’re reading on their phones, and they’re checking their mailboxes. How can you possibly know where – and how – to talk to them? The answer is multi-channel marketing, a marketing strategy that involves sharing your message simultaneously across different platforms. Building a multi-channel marketing campaign for your nonprofit will get your message in front of your donors online, on their phones, and in real life. In this session we’ll walk you through how to set up a multi-channel marketing campaign that will support your fundraising efforts! You’ll learn:

  • How to choose what channels to include in your campaign (think social media, television, direct mail, etc.)
  • What stories to tell to get donors’ attention
  • How to choose different images and other media that make your campaign stand out
  • Best practices for using different marketing channels
  • And more!

At the end of the session, you’ll have planned your own multi-channel marketing campaign, built a list of the assets you need, and solidified ideas for how to market your next fundraising campaign.

For additional details and event updates, check out our Atlanta Fundraising Lab event page on Facebook.

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