{"id":1010,"date":"2015-02-10T21:36:31","date_gmt":"2015-02-11T02:36:31","guid":{"rendered":"http:\/\/www.qgiv.com\/blog\/?p=1010"},"modified":"2021-05-24T11:36:09","modified_gmt":"2021-05-24T15:36:09","slug":"double-online-donations","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/double-online-donations\/","title":{"rendered":"3 Steps to Double Online Donations"},"content":{"rendered":"<p>One of the best\u00a0parts of working with nonprofits is watching them grow and succeed. We get to work with nonprofits that are discovering that minor changes have a huge impact\u00a0on the amount of money they raise online. Qgiv clients generally earn more donations (and <em>larger<\/em> donations, to boot!) than the average nonprofit. Here are a few lessons you can learn from them.<\/p>\n<h4>1. Put Donation Information at The Top of Your Form<\/h4>\n<p>One of our clients made what seemed to be a very small tweak to their donation form &#8212; they set the donation options at the top of the page and placed the payment information fields below. Their small adjustment made a huge difference; they saw an immediate drop in donor turnover. More and more people visited the donation page and finished their gift instead of clicking away &#8212; but why?<\/p>\n<p>Placing the donation information at the top of the page cements the donor&#8217;s decision to give right away.\u00a0It makes entering the more tedious payment and billing information a formality instead of a deterrent. Whatever the reason, this is one easy adjustment that will help you double online donations.<\/p>\n<h4>2. Make It Inviting<\/h4>\n<p>Imagine you&#8217;re a donor that&#8217;s just finished perusing your website. You&#8217;ve seen beautiful photos, read compelling stories, grown passionate about the cause, decided to donate, and&#8230;<\/p>\n<p>&#8230;got dropped into a cold, sterile-looking donation form. Ugh!<\/p>\n<p>Keeping your donation page as inviting and compelling as your website is an important part of maintaining the excitement that inspires a donor to give. Be sure\u00a0your site&#8217;s branding, photos, navigation items, and style are applied to your donation page; donors will be much more likely to make a gift.<\/p>\n<h4>3. Keep It Simple<\/h4>\n<p>The secret to raising more money on your donation form is to keep the process as quick and easy as possible. The more complicated, time-consuming, and difficult it is to make a gift, the less likely\u00a0donors are to complete their gift. That means that nonprofits have to walk a fine line; they have to balance\u00a0the restriction options and custom fields they want\u00a0and turning away donors with\u00a0a long, complex form.<\/p>\n<p>At Qgiv, most of our clients have the best success with a handful of restriction options and as few additional fields as possible. We&#8217;ve noticed that donations drop off quickly after donors encounter more than two additional required fields. Less is more &#8212; <span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.qgiv.com\/blog\/donation-pages\/\" target=\"_blank\" rel=\"noopener\">especially on your donation form!<\/a><\/span><\/p>\n<p><a href=\"http:\/\/go.qgiv.com\/qgiv_blog\" rel=\"attachment wp-att-3383\"><img decoding=\"async\" width=\"515\" height=\"230\" class=\"aligncenter size-full wp-image-3383\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/05\/Request-a-Demo.png\" alt=\"Request a Demo\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/05\/Request-a-Demo.png 515w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/05\/Request-a-Demo-300x134.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best\u00a0parts of working with nonprofits is watching them grow and succeed. We get to work with nonprofits that are discovering that minor changes have a huge impact\u00a0on the amount of money they raise online. Qgiv clients generally earn more donations (and larger donations, to boot!) than the average nonprofit. Here are a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,270],"tags":[53],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Steps to Double Online Donations - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Want to double online donations for your nonprofit? Here are some tips and tricks you can borrow from our most successful nonprofits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Double Online Donations - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Want to double online donations for your nonprofit? Here are some tips and tricks you can borrow from our most successful nonprofits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-11T02:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-24T15:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2016\/05\/Request-a-Demo.png\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"3 Steps to Double Online Donations\",\"datePublished\":\"2015-02-11T02:36:31+00:00\",\"dateModified\":\"2021-05-24T15:36:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\"},\"wordCount\":410,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"keywords\":[\"qgiv\"],\"articleSection\":[\"Fundraising by type\",\"Fundraising ideas\",\"Fundraising practices\",\"Online donation forms\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/double-online-donations\/\",\"name\":\"3 Steps to Double Online Donations - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2015-02-11T02:36:31+00:00\",\"dateModified\":\"2021-05-24T15:36:09+00:00\",\"description\":\"Want to double online donations for your nonprofit? 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