{"id":10218,"date":"2018-05-31T20:25:33","date_gmt":"2018-06-01T00:25:33","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=10218"},"modified":"2021-05-27T16:43:36","modified_gmt":"2021-05-27T20:43:36","slug":"tips-from-a-pro-emulating-nupath-inc-s-peer-to-peer-success","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/tips-from-a-pro-emulating-nupath-inc-s-peer-to-peer-success\/","title":{"rendered":"Tips From a Pro: Emulating NuPath, Inc.&#8217;s Peer-to-Peer Success"},"content":{"rendered":"<p>NuPath, Inc., an organization in Woburn, Massachusetts, advocates for people with disabilities and provides an array of services to them and their families. And they&#8217;ve found the secret sauce when it comes to meeting and exceeding their peer-to-peer fundraising goals!<\/p>\n<p>Want proof? From 2014-2016, NuPath&#8217;s average amount raised per fundraiser increased from $90.20 to $510.78! Their 2018 event was a record-breaker, with just over $184,000 donated or entered through\u00a0Qgiv\u2014that&#8217;s 123% of their fundraising goal!<\/p>\n<p>With a little elbow grease and following best practices from NuPath, you can do it, too! Here&#8217;s how to set yourself up for peer-to-peer success.<\/p>\n<h4><strong>1. For peer-to-peer success, get social<\/strong><\/h4>\n<p>NuPath&#8217;s social channels were on fire before, during, and after their 2018 Walk the Walk event. Their Executive Director, Dan Harrison, posted frequent video updates and encouragement. A member of 2017&#8217;s top fundraising family\u00a0starred in\u00a0an event launch video outlining 2018&#8217;s fundraising goal and the resources NuPath offers.\u00a0They also encouraged people to sign up as\u00a0participants.<\/p>\n<p>Their frequent video updates included some funny ones, too. One of them was an entertaining video of Dan shoveling snow in front of the facility, and he promised\u00a0to ensure they&#8217;d be snow-free for the event. But it wasn&#8217;t all fun and games! They also used the opportunity to provide a fundraising update.<\/p>\n<p>Another great way they shared progress was by posting screenshots of their fundraising thermometer. It&#8217;s an eye-catching way to get people to stop scrolling through their feeds\u00a0to read your post!<\/p>\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/screenshot.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-10228 size-full\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/screenshot.jpg\" alt=\"peer-to-peer success tips\" width=\"448\" height=\"592\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/screenshot.jpg 448w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/screenshot-227x300.jpg 227w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>NuPath even shared a video update from a team who held a fundraiser within the fundraiser!\u00a0They hosted a &#8220;Taste of Italy&#8221; dinner to raise funds for the Walk. Their video was shared on social media to encourage other teams to host similar events. It was also\u00a0a great way to foster an atmosphere of friendly competition.<\/p>\n<p>They posted promotional videos on their YouTube channel and shared those, as well! This video is just 43 seconds long, but it packs a punch!<\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rvzUUMdIkDg?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>It&#8217;s important to let your event participants and donors know how they made an impact and that you appreciate them. After the event, NuPath was sure to post\u00a0updates and thank-yous. Make sure you follow their example!<br \/>\n<iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fnupathinc%2Fvideos%2F2010457415649628%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4><strong>2. Your staff sets the example<\/strong><\/h4>\n<p>Did you notice something about the last section? We mentioned Dan, the Executive Director, multiple times. Getting your staff and board members heavily involved\u00a0in your event can have a huge impact on its success. Try pairing higher-ups on your staff or board with a handful of participants. Ask them to keep in touch to offer support, mentoring, encouragement, and tips. A little effort goes a long way!<\/p>\n<p>Dan\u00a0is all about accountability and getting people highly engaged. Brett Reilly, the VP of Marketing and Communications, says he has witnessed Dan\u2019s hands-on approach:<\/p>\n<p>\u201cDan will take somebody in an entry-level position or even someone new to the organization, and someone at the executive level and bring them together for a mission,&#8221; he said. &#8220;The newcomer to the organization may raise $4,000, while the 25-year veteran might raise $1,000\u2014he really knows how to blur the lines of management and show everyone that they can learn from each other. He\u2019s determined to see the organization working together for one cause. I\u2019ve watched him, in such a strategic way, engage an employee in whom he sees maybe a faint sparkle. Dan\u2019s goal in peer-to-peer fundraising has always been to create a competitive (but fair) playing field for all stakeholders, but he\u2019s quick to identify those that may not rise up without his support.\u201d<\/p>\n<p>Here he is speaking to a group of\u00a0Walk participants:<\/p>\n<p><strong><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/dan2.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-10231 size-full\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/dan2.jpg\" alt=\"peer-to-peer success tips\" width=\"508\" height=\"259\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/dan2.jpg 508w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/dan2-300x153.jpg 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/a><\/strong><\/p>\n<h4><strong>3. Perks<\/strong><\/h4>\n<p>NuPath loves celebrating participants and top fundraisers. Rewards are offered for the top teams, and there\u2019s an award ceremony at the event. They also host a\u00a0blowout event for the top 50 fundraisers,\u00a0which they call Club 50. One of NuPath\u2019s most effective strategies is investing in Club 50 to show that they\u2019re valued and appreciated.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10226 size-full\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/awards2.jpg\" alt=\"peer-to-peer success tips\" width=\"449\" height=\"267\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/awards2.jpg 449w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/05\/awards2-300x178.jpg 300w\" sizes=\"(max-width: 449px) 100vw, 449px\" \/><\/p>\n<p>\u201cThey\u2019re raising 80% of the funds and they make up only 20% of the fundraisers \u2013 call it the perfect 80\/20 rule,&#8221;\u00a0Reilly said. &#8220;We realize that this dedicated group of stakeholders deserves continued support and added resources to not only rise to the next level, but be role models for those that want to join this elite group! We\u2019re dedicated to investing both time and unrestricted donor funds to continue to elevate this important group!\u201d<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/174225228?app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" title=\"Nupath - Club 50 party\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<h4><strong>4. The secret to peer-to-peer success<\/strong><\/h4>\n<p>Seems like the secret to peer-to-peer success is pretty simple. Be engaged! You expect engagement from your participants, but you have to set that example for them. The success of your peer-to-peer event is as much in YOUR hands as it is in those of your participants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NuPath, Inc., an organization in Woburn, Massachusetts, advocates for people with disabilities and provides an array of services to them and their families. And they&#8217;ve found the secret sauce when it comes to meeting and exceeding their peer-to-peer fundraising goals! Want proof? From 2014-2016, NuPath&#8217;s average amount raised per fundraiser increased from $90.20 to $510.78! [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,267],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips From a Pro: Emulating NuPath, Inc.&#039;s Peer-to-Peer Success - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Learn tips for peer-to-peer success from NuPath, Inc., a nonprofit that&#039;s perfected the process of engaging and inspiring their supporters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/tips-from-a-pro-emulating-nupath-inc-s-peer-to-peer-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips From a Pro: Emulating NuPath, Inc.&#039;s Peer-to-Peer Success - 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