Instagram. This wildly popular photo- and video-sharing app should definitely be in your organization’s social media toolbox. Why? With more than 300 million active Instagram users worldwide, you have the possibility of reaching people all over the globe.<\/p>\n
According to studies, people respond better to visuals than text. Allow me to wax scientific…<\/p>\n
Visual content triggers emotions. Our visual memory is located in the same area of the brain where emotions are processed. Emotional reactions influence retention of content; so when you post engaging Instagram content, you’re not only creating an emotional connection with your followers, you\u2019re making it more likely they\u2019ll remember you!<\/p>\n
To get you inspired to up your Instagram game, here’s a list of some nonprofits who\u2019ve mastered the art of curating a fantastic feed. Check \u2018em out!<\/p>\n
1. Oceana<\/strong><\/p>\n\n