{"id":11122,"date":"2018-09-06T14:08:48","date_gmt":"2018-09-06T18:08:48","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11122"},"modified":"2021-07-30T16:39:15","modified_gmt":"2021-07-30T20:39:15","slug":"bright-ideas-bridging","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/bright-ideas-bridging\/","title":{"rendered":"Bright Ideas: About Bridging"},"content":{"rendered":"<p>Imagine getting an email from a friend asking you to support their fundraising efforts. You click the link they provided and land on an organization&#8217;s donation form&nbsp;or peer-to-peer event&#8230; but you can&#8217;t find ANYTHING about the organization, their mission, or even a link to their website. How likely are you to support something you know nothing about? Maybe&nbsp;the friend provided a little information, but it&#8217;s up to your organization to let visitors to your donation form or peer-to-peer event know why they should donate. They need to make an emotional connection and know if their values align with your mission before they can feel comfortable supporting you.<\/p>\n<p>Bridging, a Minnesota organization providing donated furniture and household goods to families and individuals transitioning out of homelessness and poverty, did an excellent job of telling peer-to-peer participants and donors not only their story, but touching stories of individuals impacted by the organization\u2019s work.<\/p>\n<p>When you click the \u201cAbout Bridging\u201d tab in the navigation bar on their 2018 Subway Bedrace for Bridging peer-to-peer event page, you\u2019re taken to a page dedicated to Bridging\u2019s mission that&#8217;s chock full of compelling reasons to make a donation\u2014and it&#8217;s almost all done in story form.<\/p>\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/Navigatrion.jpg\"><img decoding=\"async\" width=\"785\" height=\"61\" class=\"size-full wp-image-11131 alignnone\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/Navigatrion.jpg\" alt=\"\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/Navigatrion.jpg 785w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/Navigatrion-300x23.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/Navigatrion-768x60.jpg 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/a><\/p>\n<p>On the page, they start off with a great video featuring Bridging\u2019s founder, Fran Heitzman (you need to watch the video just to see how much he LOVES his job), and many of their volunteers and clients. They also have a short, concise section telling page visitors about the organization. They also include \u201cThe Lives We Touch\u201d videos that focus on the stories of three individuals. Donors are twice as likely to give when they see\/hear a story about a single person who has been impacted, and&nbsp;according to a Google survey, 57% of people who watch a nonprofit\u2019s video will go on to make a donation. Including powerful individual stories told in video form is a seriously bright idea!<\/p>\n<p>Take a look at their page below. We&#8217;ve also included links to the videos:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=TOh6p0LhqnE&amp;feature=youtu.be\">Bridging&#8217;s Story<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=2z1kKybhZHs&amp;feature=youtu.be\">Quay&#8217;s Story<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=BkOmxertoH4&amp;feature=youtu.be\">Christin&#8217;s Story<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=qu-yWPw6m5s&amp;feature=youtu.be\">Shereese&#8217;s Story<\/a><\/p>\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2.jpg\"><img decoding=\"async\" width=\"1280\" height=\"3538\" class=\"alignleft size-full wp-image-11139\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2.jpg\" alt=\"\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2.jpg 1280w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2-109x300.jpg 109w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2-768x2123.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/09\/bedrace-for-bridging-page2-370x1024.jpg 370w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a>Take a page from Bridging&#8217;s book and be sure you tell potential donors about your mission and impact! If you&#8217;re a Qgiv client looking to set up something similar in your peer-to-peer event, send us an email at support@qgiv.com and we&#8217;d be happy to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine getting an email from a friend asking you to support their fundraising efforts. You click the link they provided and land on an organization&#8217;s donation form&nbsp;or peer-to-peer event&#8230; but you can&#8217;t find ANYTHING about the organization, their mission, or even a link to their website. How likely are you to support something you know [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bright Ideas: About Bridging - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Take a page from Bridging\u2019s book and be sure you tell potential donors about your mission and the impact of their donation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/bright-ideas-bridging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bright Ideas: About Bridging - 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