{"id":11152,"date":"2018-09-04T20:30:00","date_gmt":"2018-09-05T00:30:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11152"},"modified":"2023-09-08T10:36:29","modified_gmt":"2023-09-08T14:36:29","slug":"4-things-to-do-before-giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/4-things-to-do-before-giving-tuesday\/","title":{"rendered":"4 Things to Do Before Giving Tuesday"},"content":{"rendered":"
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\"giving<\/figure><\/div>\n\n\n

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You\u2019ve heard the hype about Giving Tuesday<\/a>. And yeah, it\u2019s pretty neat. It\u2019s the unofficial start of the year-end fundraising season, and it can be totally thrilling to see new donors show up in your donor database. But, let\u2019s be honest \u2014 if you look past the hype, Giving Tuesday is more than a one-day fundraising extravaganza. It\u2019s a valuable opportunity to expand your reach and engage new donors, but it takes careful planning and execution if you want to make the most of it.<\/p>\n\n\n\n

Well, here are some steps you can take to make the most of it! Start working on these elements now so you can focus on being excited when Giving Tuesday rolls around.<\/p>\n\n\n\n

1. Figure Out Your \u201cWhy\u201d<\/h2>\n\n\n\n

\u201cWhy WOULDN\u2019T people donate to us on Giving Tuesday?\u201d you might ask. \u201cThis is THE DAY for people to support nonprofits!\u201d<\/p>\n\n\n\n

And you\u2019re totally right\u2026 and nonprofits everywhere know it.<\/p>\n\n\n\n

You\u2019re immersed in your organization, and it\u2019s easy to think that your donors think of your nonprofit as much as you do. But there are thousands of nonprofits out there who are going to capitalize on Giving Tuesday. Other nonprofits will be vying for your donors\u2019 attention \u2014 and it\u2019s your job to make a case for why they should support you.<\/p>\n\n\n\n

Why should someone give you their money? What mission can they accomplish by supporting you? Why will giving to you make a difference in the world?<\/p>\n\n\n\n

Once you\u2019ve established your \u201cwhy,\u201d you can start building your other Giving Tuesday assets, like social posts, blog entries, and email appeals. Basing all of them on your \u201cwhy\u201d will make your appeals and messaging consistent, coherent, and compelling.<\/p>\n\n\n\n

2. Build Your Assets<\/h2>\n\n\n\n

Every fundraising campaign needs thoughtful, well thought-out assets. Giving Tuesday, for all its emphasis on personal interactions, is no different!<\/p>\n\n\n\n

You\u2019ve already got your \u201cwhy\u201d \u2014 building your assets should be the next step. Focus on five different kinds of assets:<\/p>\n\n\n\n