{"id":11328,"date":"2018-10-03T17:45:16","date_gmt":"2018-10-03T21:45:16","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11328"},"modified":"2021-05-27T17:24:08","modified_gmt":"2021-05-27T21:24:08","slug":"small-nonprofit-can-benefit-power-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/small-nonprofit-can-benefit-power-social-media\/","title":{"rendered":"How Your Small Nonprofit Can Benefit from the Power of Social Media"},"content":{"rendered":"

Building a solid social presence is important. It shouldn\u2019t be your sole method of communication, but it should be a great daily representation of your nonprofit\u2019s mission. Using social platforms to speak with your community in a relatable way helps build a great relationship with your current AND potential donors!<\/p>\n

It can seem daunting to try and build a social media following as a smaller nonprofit. With so many organizations doing the same thing, you might feel lost in a sea of social pages. But don\u2019t worry\u2014there are a few super easy ways to stand out!<\/p>\n

Pictures tell a story (and grab the viewer\u2019s attention)<\/strong><\/p>\n

Social media offers engagement and connection at your fingertips. But how often do you stop to read a wall of text as you’re scrolling through your feed? Chances are you\u2019re not. With a society on the go, we want instant gratification and information right away. Reading a long paragraph simply isn’t appealing.<\/p>\n

It\u2019s not entirely surprising that\u00a0posts with images<\/a>\u00a0get more views and engagement. Pictures are powerful tools that tell a story. Draw your viewers in with an impactful image. It\u2019s important to remember social media is just that, it\u2019s social. Posting a picture and walking away isn\u2019t enough. Engage with your followers as they engage with you\u2014this ensures higher post visibility!<\/p>\n

Images also cater to another audience that is often overlooked.<\/p>\n

Fun stat: 35% of adults over the age of 65 are actively using social media. This statistic honestly surprised me! Social media and technology as a whole have a reputation of catering to younger audiences. Blocks of text can be difficult for older audiences to read, especially on mobile. Posting pictures can be a solution to this issue.<\/p>\n

With older generations joining social platforms more and more, you don\u2019t want to miss out on a clearly very engaged audience. Social media is for everyone!<\/p>\n

Here’s a great example of an image with a high engagement rate: It isn’t a professional, high-quality image, but it’s genuine, which is more important.<\/p>\n

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Boost your call to action, boost your visibility<\/strong><\/p>\n

Your social pages aren\u2019t just your organization\u2019s voice\u2014they give donors their own voice. Social sharing is huge. Be sure to promote your call-to-action posts so that donors can share, too! You don\u2019t have to spend lots of money to get views on your post. A solid targeting strategy will be what makes or breaks your visibility.<\/p>\n

So, who are you targeting? What are you looking to achieve? Let\u2019s break down a simple but effective boosted post for Facebook.<\/p>\n