{"id":11421,"date":"2018-10-18T15:13:21","date_gmt":"2018-10-18T19:13:21","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11421"},"modified":"2024-11-12T12:26:53","modified_gmt":"2024-11-12T17:26:53","slug":"frightfully-good-fundraising-part-1-resurrect-lapsed-donors","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/frightfully-good-fundraising-part-1-resurrect-lapsed-donors\/","title":{"rendered":"Frightfully Good Fundraising, Part 1: Resurrect Your Lapsed Donors"},"content":{"rendered":"<p>When you think of zombies, you probably think of legions of the undead with an insatiable hunger for brains. But I&#8217;m willing to bet you encounter zombies on a daily basis&#8230; at least if you&#8217;re a fundraiser.<\/p>\n<p>I&#8217;m talking about&nbsp;<em>zombie donors.<\/em><\/p>\n<p><img decoding=\"async\" class=\"fr-dib\" style=\"width: 300px;\" src=\"https:\/\/coschedule.s3.amazonaws.com\/185946\/e745e10e-7969-4e83-a435-cea034ca0fc5\/Scream.gif\"><\/p>\n<p>Zombie donors are uninspired, disengaged supporters. Maybe they were one-time donors who never gave again. They might be recurring donors who never upgraded their gift. But they&#8217;re there, lurking in your CRM. There are legions of them, all full of potential, driven by an insatiable hunger for meaningful engagement.<\/p>\n<p>You can&#8217;t really resurrect a zombie. But you&nbsp;<em>can&nbsp;<\/em>resurrect a zombie donor. Here are a few things to try.<\/p>\n<p><strong>1. Bonk &#8216;Em Over the Head (with a Great Story)<\/strong><\/p>\n<p>A time-honored way of dealing with zombies is to hit them in the head with something heavy. The same method can be applied to zombie donors&#8230; as long as you&#8217;re hitting them with an amazing story instead of, say, a shovel.<\/p>\n<p><img decoding=\"async\" class=\"fr-dib\" style=\"width: 300px;\" src=\"https:\/\/coschedule.s3.amazonaws.com\/185946\/e4766f23-62d1-44a7-aec3-0e490b43bc7e\/Sean%20of%20the%20Dead.gif\"><\/p>\n<p>One of the biggest reasons donors become disengaged from nonprofits is because they&#8217;re bored. They get boring appeals, boring receipts, boring newsletters. They&#8217;ve been bored&#8230;&nbsp;<em><strong>to death.<\/strong><\/em><\/p>\n<p>That sounds a little dire. The good thing about bored zombie donors is that just a little effort can make a big impact on them.<\/p>\n<p>To resurrect your donors, you need to hit &#8217;em with a great story that will knock them out of their stupor. So how do you do it?<\/p>\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/visual-storytelling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Use powerful, emotional images<\/a><\/li>\n<li>Tell them about a problem they helped solve<\/li>\n<li>Show them the people they helped<\/li>\n<li>Make them a hero of the story you tell<\/li>\n<li>Tell your story in a bunch of different places<\/li>\n<\/ul>\n<p>Showing donors an inspiring story (and making them the hero of that story!) is a powerful weapon. Use it well!<\/p>\n<p><strong>2. Set Them on Fire (by Getting Them Involved)<\/strong><\/p>\n<p>Anyone who&#8217;s read World War Z knows that you can dispatch a zombie by burning it. You&#8217;d never want to set a zombie donor on fire&nbsp;<em>literally.&nbsp;<\/em>But figuratively? Sure!<\/p>\n<p>Someone who&#8217;s &#8220;on fire&#8221; for a cause is passionate about what they do. A great way to spark that kind of passion is to get a zombie donor involved in your mission in a non-monetary way. There are loads of options for doing this! One common method is inviting donors to volunteer\u2014they not only get hands-on experience with a mission they love, but they&#8217;ll also be&nbsp;<a href=\"https:\/\/blogs.volunteermatch.org\/engagingvolunteers\/2015\/03\/26\/volunteers-or-donors-try-again\/\" target=\"_blank\" rel=\"noopener noreferrer\">more likely to donate again in the future<\/a>.<\/p>\n<p>Guided tours of your facility are another great way to resurrect zombie donors. Their giving history indicates that they believe in your work and want to make a difference through you. Show them what their money funds! Tours are a great way to show donors the real-life work they support with their gifts. If your donor base is disengaged, this is a fantastic option.<\/p>\n<p>You can also try methods like hosting donor-appreciation events (or events in general!), scheduling phone calls with lapsed donors, writing cards or personal emails to them to see how they&#8217;re doing, etc. The possibilities are endless!<\/p>\n<p><strong>3. Blow &#8216;Em Away (with Awesome Donor Retention Methods)<\/strong><\/p>\n<p>Sometimes, your zombie horde gets so out of control that you&#8217;ve got to resort to explosions to take care of the problem. You can blow away your zombie donors, too, but with great donor retention methods instead of C4.<\/p>\n<p><img decoding=\"async\" class=\"fr-dib\" style=\"width: 300px;\" src=\"https:\/\/coschedule.s3.amazonaws.com\/185946\/8008c82e-dfb5-4923-8036-d73e41f4edfc\/Timber-explosion-gif-test.gif\"><\/p>\n<p>Donor retention rates across the nonprofit sector are pretty terrible. But you can actually look at that as a&nbsp;<em>good&nbsp;<\/em>thing\u2014it means it&#8217;ll be easier make a big impression on donors!<\/p>\n<p>We talk a lot about donor retention methods here at Qgiv. It&#8217;s so important! If you&#8217;re looking to really blow your donors away (in a good way), here are some resources for you:<\/p>\n<ul>\n<li>How do you know if your donors are happy? Simple: you ask them.&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/donor-satisfaction-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here for a great donor satisfaction survey template<\/a>.<\/li>\n<li>Retain new donors by&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/infographic-creating-email-series-new-donors\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating an email series that engages them<\/a>&nbsp;right off the bat.<\/li>\n<li>These&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/donor-retention-five-minutes\/\" target=\"_blank\" rel=\"noopener noreferrer\">donor retention methods<\/a>&nbsp;can be done in 5 minutes (or less!).<\/li>\n<li>Giving Tuesday is coming up (eek!)\u2014here&#8217;s&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-donor-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to retain all those new donors<\/a>.<\/li>\n<li>Here&#8217;s a&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/2018-donor-retention-toolkit\/\" target=\"_blank\" rel=\"noopener noreferrer\">roundup of donor retention resources<\/a>&nbsp;for you!<\/li>\n<\/ul>\n<p>Now that you&#8217;re well-equipped to handle your zombie donors, it&#8217;s time to get out there and do it. Godspeed!<\/p>\n<p><img decoding=\"async\" class=\"fr-dib\" style=\"width: 300px;\" src=\"https:\/\/coschedule.s3.amazonaws.com\/185946\/1f30bbba-57bc-4258-9986-b8d46e6ba690\/Cheers.gif\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of zombies, you probably think of legions of the undead with an insatiable hunger for brains. But I&#8217;m willing to bet you encounter zombies on a daily basis&#8230; at least if you&#8217;re a fundraiser. I&#8217;m talking about&nbsp;zombie donors. Zombie donors are uninspired, disengaged supporters. Maybe they were one-time donors who never gave [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frightfully Good Fundraising, Part 1: Resurrect Your Lapsed Donors - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Revive disengaged donors with creative strategies. 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