{"id":11437,"date":"2018-10-25T13:31:11","date_gmt":"2018-10-25T17:31:11","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11437"},"modified":"2024-11-12T12:26:22","modified_gmt":"2024-11-12T17:26:22","slug":"frightfully-good-fundraising-part-4-dont-bleed-donors-dry","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/frightfully-good-fundraising-part-4-dont-bleed-donors-dry\/","title":{"rendered":"Frightfully Good Fundraising, Part 4: Don&#8217;t Bleed Your Donors Dry"},"content":{"rendered":"<p>There it is. Another email from an organization I gave to a few months ago. I know it\u2019s going to be another ask, filled with depressing images and heart-wrenching stories, totally devoid of any uplifting news or updates about what my last donation accomplished. I\u2019m started to feel a little drained here\u2026<\/p>\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/EF7SPrk8gRtjq\" width=\"480\" height=\"320\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Are you bleeding your donors dry without providing anything in return? Don\u2019t be a monetary or emotional vampire! Here are a few things to avoid.<\/p>\n<p><strong>Asking Without Updating<\/strong><\/p>\n<p>Guess what? Frequent asks are okay! A problem arises when you fail to tell donors what happened to their last donation. That problem is donor fatigue\u2026 and it sucks. Did you build a new kitchen for life-skills training? Did a campaign fund a spay\/neuter initiative at your animal shelter? Did your donors provide Thanksgiving dinner for 100 home-bound seniors? Tell your donors!<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">\u201cIn 20 years, I\u2019ve only come across one organization that was asking for donations too often. The sweet spot is 36x a year.\u201d <a href=\"https:\/\/twitter.com\/StevenScreen?ref_src=twsrc%5Etfw\">@StevenScreen<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/npstory18?src=hash&amp;ref_src=twsrc%5Etfw\">#npstory18<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/npstoryconf?src=hash&amp;ref_src=twsrc%5Etfw\">#npstoryconf<\/a><\/p>\n<p>\u2014 Leah Eustace, ACFRE (@LeahEustace) <a href=\"https:\/\/twitter.com\/LeahEustace\/status\/1052171677059158016?ref_src=twsrc%5Etfw\">October 16, 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Sharing the impact of donations in between asks will increase the likelihood that donors will give again! When your supporters can see the specific impact they make, it excites and recharges them\u2026 and you know what? That can improve your donor retention\u2014yay!<\/p>\n<ul>\n<li>Get out your calendar and plan your appeals and updates. Make sure you\u2019re placing an update email after each and every appeal!<\/li>\n<li>Do before and after photo stories on social media.<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"367\" height=\"560\" class=\"size-full wp-image-11440 alignnone\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/10\/Vampire1.jpg\" alt=\"\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/10\/Vampire1.jpg 367w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/10\/Vampire1-197x300.jpg 197w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/p>\n<p><strong>Emotional Vampirism<\/strong><\/p>\n<p>There\u2019s plenty of research that supports including sad imagery and language that will arouse negative emotions in your donors, encouraging them to give to alleviate a problem\u2026 and there\u2019s just as much research about including joyful, hopeful imagery and language encouraging donors to give to maintain the happiness brought on by viewing those very images. You\u2019re perfectly justified in using images and language to show distress, but <strong>only<\/strong>&nbsp;using this type of appeal can\u2014you guessed it\u2014emotionally drain your donors.<\/p>\n<p>This doesn\u2019t just apply to your appeals. This could be on your social media, in your marketing, and through images you use at events.<\/p>\n<ul>\n<li>Mix it up! Try the ole\u2019 sandwich method of positive, negative, positive. Send one appeal that contains emotional language and imagery that appeals to negative emotions that\u2019s sandwiched by appeals that contain positive imagery and language.<\/li>\n<li>If you&#8217;re using images and language that arouse negative emotions,&nbsp;<strong>be sure you follow up and let your donors know the happy ending<\/strong>. If you send out photos of a severely underweight puppy with mange, send out an update showing how that happy, wiggly ball of fluff gained 10 pounds and grew back all of his fur!<\/li>\n<\/ul>\n<p><strong>Lack of Appreciation<\/strong><\/p>\n<p>Do you thank your donors? Of course! But do you ever thank them without asking for anything? You should! It\u2019s important to let donors know you\u2019re not just interested in draining their (blood) bank. Find reasons to contact your donors without asking for money. It works wonders. I received a thank-you call from a large animal welfare organization, and wouldn&#8217;t you know it, I immediately gave again, even though they hadn&#8217;t asked. That one little phone call made me feel incredibly valued and appreciated.<\/p>\n<ul>\n<li>Call a donor just to say thank you<\/li>\n<li>Host a donor appreciation event. It can be something as simple as coffee, donuts, and a tour of your building.<\/li>\n<li>Celebrate your donors by sending birthday and donor-versary cards.<\/li>\n<\/ul>\n<p>To make a long story short, give back to your donors. It\u2019s like giving someone a cookie every time they donate blood. You\u2019ve got to recharge your donors! (Okay, that was a stretch, but I\u2019ve run out of puns.)<\/p>\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/10\/cookie.jpg\"><img decoding=\"async\" width=\"266\" height=\"291\" class=\"alignleft size-full wp-image-11442\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/10\/cookie.jpg\" alt=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There it is. Another email from an organization I gave to a few months ago. I know it\u2019s going to be another ask, filled with depressing images and heart-wrenching stories, totally devoid of any uplifting news or updates about what my last donation accomplished. I\u2019m started to feel a little drained here\u2026 Are you bleeding [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frightfully Good Fundraising, Part 4: Don&#039;t Bleed Your Donors Dry - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Learn how to keep donors engaged without overwhelming them. 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