{"id":11569,"date":"2018-10-30T18:24:00","date_gmt":"2018-10-30T22:24:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11569"},"modified":"2023-10-31T15:07:21","modified_gmt":"2023-10-31T19:07:21","slug":"3-fun-giving-tuesday-strategies-for-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/3-fun-giving-tuesday-strategies-for-social-media\/","title":{"rendered":"3 Fun Giving Tuesday Strategies to Try on Your Social Channels"},"content":{"rendered":"\n<p>My mom always complains about the fundraising marathons that pop up occasionally on public access television or radio. While I understand that they\u2019re totally necessary fundraisers that help pay for services we love, I also kind of get her point. They\u2019re not very engaging!<\/p>\n\n\n\n<p>#GivingTuesday is kind of like one of those fundraising blitzes, only it happens online instead of on the radio or late-night television. Giving Tuesday is a valuable opportunity to engage donors and raise money. But appeals can&nbsp;seem boring or annoying if they\u2019re not done right\u2026 especially when your viewers are being inundated with appeals from other nonprofits.<\/p>\n\n\n\n<p>So what can you do to keep your Giving Tuesday campaign interesting and engaging? Here are three quick (and free!) ideas you can use to stand out from the crowd.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\"><span class=\"hs-cta-node hs-cta-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" id=\"hs-cta-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a.png\" alt=\"Get your Giving Tuesday email templates! Download now (screenshot of an email template)\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unusual Giving Tuesday strategies stand out! Try a thankathon<\/h2>\n\n\n\n<p>Turn Giving Tuesday on its head and focus on thanking existing donors instead of trying to recruit new ones.\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/guest-post-thank-thon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Running a thankathon<\/a>\u00a0on your social media and email channels can accomplish a few objectives. First, it\u2019s a fantastic way to show donors how much you appreciate them\u2014that\u2019s a huge part of donor retention! Donors want to know that their gift is recognized, appreciated, and will be used well. This is one great way to show them those are all true.<\/p>\n\n\n\n<p>Secondly, it can encourage a lot of engagement, which helps you expand your reach on social media channels. If donors share your messages, their friends, family, and colleagues will see what you have to say. Who knows? They may never have heard of your organization before.<\/p>\n\n\n\n<p>Thankathons also show potential donors that you really do value and admire your supporters, which may move them to get involved in your mission, too. Seeing that others support your work and have a positive relationship with you is powerful social proof, and it\u2019s a great way to inspire others to get involved, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stream videos on social media and Instagram<\/h2>\n\n\n\n<p>Stand out from the noise with live videos! On Giving Tuesday,&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-social-post-guides-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media channels<\/a>&nbsp;will be full of photos, pre-recorded videos, and text posts asking for support. All of those can be effective! Combine those efforts with a live streaming video to really make an impression on potential donors.<\/p>\n\n\n\n<p>Don\u2019t think your live video needs to be only an earnest appeal for donations! There are all kinds of things you can include in your live video. Try including material like:<\/p>\n\n\n\n<ul>\n<li>Tours of your facility<\/li>\n\n\n\n<li>Interviews with other donors<\/li>\n\n\n\n<li>Interviews with clients, volunteers, or board members<\/li>\n\n\n\n<li>Making exciting announcements (if you have any)<\/li>\n\n\n\n<li>Doing goofy stuff if you hit fundraising milestones<\/li>\n<\/ul>\n\n\n\n<p>You\u2019re only limited by your creativity here! The key is to be engaging and to let donors know you need their support without being boring. It can be a tricky line to walk, but it\u2019s possible\u2014and it can be a lot of fun!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organize a social media takeover<\/h2>\n\n\n\n<p>Give your social media coordinator a break and do something to grab donors\u2019 attention! Letting other people take over your nonprofit\u2019s social media channels for an hour or two can be a fun way to bring a fresh voice and perspective to your fundraising.<\/p>\n\n\n\n<p>Let a volunteer, client, board member, or other staff person take over your Facebook, X, or Instagram account for a while. Invite them to share what they think is special about your organization, interact with your fans and followers, and show off parts of your operation.<\/p>\n\n\n\n<p>Now, because this person will be taking over your social media, you\u2019ll want to have some ground rules in place. If your guest poster is going around the office or facility, make sure people know ahead of time and are okay with being featured. If you work with an organization that deals with at-risk people or health-related causes, give your poster parameters and guidelines that will keep anyone\u2019s privacy from being violated. You\u2019ll also want to offer some backup! If you\u2019ve got a client or volunteer on your social channels, they might not know how to answer questions about your organization or what to do if a troll starts bothering them.<\/p>\n\n\n\n<p>Takeovers are a fun way to shake up your social media presence and boost interaction among your followers. Giving Tuesday is a great opportunity to try it out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>If you\u2019re planning on participating in this year\u2019s Giving Tuesday, it\u2019ll be worth your time to plan some fun strategies that will help you stand out. Lots of other organizations will be vying for your donors\u2019 attention and support\u2014what can&nbsp;<em>you&nbsp;<\/em>do to stand out?<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-18ea0758-a4b1-4676-93db-a13a63e2baa0\"><span class=\"hs-cta-node hs-cta-18ea0758-a4b1-4676-93db-a13a63e2baa0\" id=\"hs-cta-18ea0758-a4b1-4676-93db-a13a63e2baa0\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/18ea0758-a4b1-4676-93db-a13a63e2baa0\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-18ea0758-a4b1-4676-93db-a13a63e2baa0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/18ea0758-a4b1-4676-93db-a13a63e2baa0.png\" alt=\"Get your #GivingTuesday Ultimate Guide Download now (screenshot of #GivingTuesday Ultimate Guide cover)\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '18ea0758-a4b1-4676-93db-a13a63e2baa0', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My mom always complains about the fundraising marathons that pop up occasionally on public access television or radio. While I understand that they\u2019re totally necessary fundraisers that help pay for services we love, I also kind of get her point. They\u2019re not very engaging! #GivingTuesday is kind of like one of those fundraising blitzes, only [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[158,262,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Fun Giving Tuesday Strategies to Try on Your Social Channels - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Stand out from the noise with one of these three Giving Tuesday strategies for social media. 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