{"id":11701,"date":"2018-11-13T15:11:02","date_gmt":"2018-11-13T20:11:02","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11701"},"modified":"2024-11-12T15:09:24","modified_gmt":"2024-11-12T20:09:24","slug":"2018-giving-tuesday-toolkit","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/2018-giving-tuesday-toolkit\/","title":{"rendered":"The 2018 Giving Tuesday Toolkit"},"content":{"rendered":"\n<p>There\u2019s a lot of noise around Giving Tuesday. We went out and found the most important how-to articles, best practices, and resources out there. Then we put them all together in one big Giving Tuesday Toolkit!<\/p>\n\n\n\n<p>From the lead-up to the event to day-of activities and beyond, here\u2019s what you need.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d\"><span class=\"hs-cta-node hs-cta-21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d\" id=\"hs-cta-21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d.png\" alt=\"New call-to-action\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '21b47edc-bf5a-4ed6-aaff-8a64f37a6e5d', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giving Tuesday Toolkit: Event lead-up and preparation<\/h2>\n\n\n\n<p><em>This will be the longest section! Being well-prepared is the #1 way you\u2019ll succeed on Giving Tuesday, and there\u2019s a ton of valuable information available that will help you get ready. Here are some of our favorite guides, resources, and ideas.<\/em><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday Tips for Nonprofits \u2014 The Qgiv Blog<\/a>:&nbsp;not sure what online fundraising pieces to have in place before the big day? This is the article for you! From online donation forms to text fundraising keywords, our article covers exactly what assets you need to create. Bonus: there are directions especially for Qgiv users included in each section!<\/li>\n\n\n\n<li><a href=\"https:\/\/nonprofithub.org\/social-media\/get-ready-for-giving-tuesday-with-these-six-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Ready for Giving Tuesday with These Six Steps \u2014 Nonprofit Hub<\/a>: Nonprofit Hub\u2019s article is full of practical tips that will have you ready to launch your Giving Tuesday campaign with confidence.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/givingtuesday-dos-and-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday Dos and Don\u2019ts&nbsp;\u2014The Qgiv Blog<\/a>: Double-check your strategies before you launch your campaign! These dos and don\u2019ts will help you launch your campaign smoothly and keep it running strong.<\/li>\n\n\n\n<li><a href=\"https:\/\/jcsocialmarketing.com\/2017\/09\/10-simple-ways-nonprofits-can-prepare-successful-givingtuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Ways Nonprofits Can Prepare for Giving Tuesday \u2014 Julia C. Campbell<\/a>: Julia Campbell\u2019s Giving Tuesday prep checklist is one of the most thorough we\u2019ve ever seen. You owe it to yourself to go check it out!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Things to Take Away from the Giving Tuesday Hang-A-Thon \u2014 The Qgiv Blog<\/a>: A couple years ago, we tuned in to a digital hangout full of fundraisers, consultants, and nonprofit staff. We learned a lot! And it\u2019s all applicable to this year\u2019s campaign. These lessons from real-life nonprofits are priceless!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/4-things-to-do-before-giving-tuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 Things to Do Before Giving Tuesday \u2014 The Qgiv Blog<\/a>: You know that thing where you throw a party and you realize last-minute that you\u2019ve forgotten something important? I have. This article covers bases you might have forgotten.<\/li>\n<\/ul>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\"><span class=\"hs-cta-node hs-cta-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" id=\"hs-cta-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a.png\" alt=\"Get your Giving Tuesday email templates! Download now (screenshot of an email template)\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '7abcf4ea-0b8b-4b98-883b-e6c1e1f01d0a', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giving Tuesday Toolkit:&nbsp;Communication pieces<\/h2>\n\n\n\n<p><em>Communication is important every day, but it\u2019s especially important on Giving Tuesday! Thousands of nonprofits will be raising money that day\u2014here are some articles and tools that will help you stand out from the crowd.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/email-templates-giving-tuesday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday Email Examples, Plans, and Templates \u2014 The Qgiv Blog<\/a>: You know you need to use email in this campaign. But what should you say? When should you say it? Don\u2019t worry\u2014this blog article has you covered<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/go.qgiv.com\/templates-text-message-template-0\" target=\"_blank\" rel=\"noreferrer noopener\">Downloadable Giving Tuesday Email Templates \u2014 The Qgiv Blog<\/a>: Once you\u2019ve gotten a feel for what emails you need to send (and when to send them), it\u2019s time to take the next step: writing them! These downloadable templates will get you started.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.givingtuesday.org\/organizations#block--the-complete-toolkit\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday: The Complete Toolkit \u2014 GivingTuesday.org<\/a>:&nbsp;GivingTuesday.org has a great collection of graphics, samples, and other tools that will help you plan your Giving Tuesday. It also includes FAQs, templates, and more!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-social-post-guides-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday Social Post Guidelines and Examples \u2014 The Qgiv Blog<\/a>: Being active on your social media accounts is key to a successful Giving Tuesday. These guidelines will help you plan your social strategy and give you ideas for how to share your message.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/3-fun-giving-tuesday-strategies-for-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Fun Giving Tuesday Strategies to Try on Your Social Channels \u2014 The Qgiv Blog<\/a>: Standing out from the crowd is hard when thousands of nonprofits are all raising money at the same time. Try these fun, unique strategies this Giving Tuesday to get more eyes and more engagement on your posts.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/infographic-giving-tuesday-social-media-image-size-cheat-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic: Giving Tuesday Social Media Image Size Cheat Sheet \u2014 The Qgiv Blog<\/a>: Catch donors\u2019 attention by updating your social presence for Giving Tuesday! This infographic gives you all the image dimensions for social avatars and profile banners.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Giving Tuesday Toolkit: Building the best Giving Tuesday donation form<\/h2>\n\n\n\n<p><em>Whether you\u2019re posting on social channels or sending emails,&nbsp;building a great&nbsp;donation form will set you up for success. Here are a few articles on how you can build the best-ever Giving Tuesday donation page.<\/em><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/8512\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quick-Start Checklist for Online Donation Forms \u2014 The Qgiv Blog<\/a>: Don\u2019t have a ton of time to brush up on donation form design? That\u2019s okay! This quick checklist covers the most important form elements.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/form-design-tips-that-will-help-you-build-a-recurring-donor-base\/\" target=\"_blank\" rel=\"noreferrer noopener\">Form Design Tips that Help You Build a Recurring Donor Base \u2014 The Qgiv Blog<\/a>: Every form should invite donors to make a recurring gift! Here\u2019s how to design an online donation form that\u2019s user-friendly for one-time and recurring donors alike. Who knows? A Giving Tuesday donor could become one of your most loyal supporters!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/use-fundraising-thermometer\/\" target=\"_blank\" rel=\"noreferrer noopener\">When (and How!) to Use a Fundraising Thermometer \u2014 The Qgiv Blog<\/a>: Should you use a campaign thermometer to track the amount you raise on Giving Tuesday? The answer is probably yes\u2026 this article explains why.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/why-fundraising-thermometer-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Using a Fundraising Thermometer Works \u2014 The Qgiv Blog<\/a>: If you\u2019re not sure if you should use a fundraising thermometer or not, this is a great article for you! You\u2019ll learn how and why donors react to fundraising thermometers and decide whether or not one is right for you.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/customizing-thank-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Ways to Customize Your Thank-You Page \u2014 The Qgiv Blog<\/a>: A donor\u2019s relationship with you doesn\u2019t end when they make a donation. Their donation is just the beginning! This article covers how to make a great impression on your donors with a customized thank-you page.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/does-your-thank-you-page-keep-donors-engaged\/\" target=\"_blank\" rel=\"noreferrer noopener\">Does Your Thank-You Page Keep Donors Engaged? \u2014 The Qgiv Blog<\/a>: What will you do with your Giving Tuesday donors once they\u2019ve made a gift? Setting up a fantastic thank-you page will be the first step in what will (hopefully) be great donor stewardship plan. This article will get you started.<\/li>\n<\/ul>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-03e0d1f2-1061-4fe2-b283-6dbaac420088\"><span class=\"hs-cta-node hs-cta-03e0d1f2-1061-4fe2-b283-6dbaac420088\" id=\"hs-cta-03e0d1f2-1061-4fe2-b283-6dbaac420088\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/03e0d1f2-1061-4fe2-b283-6dbaac420088\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-03e0d1f2-1061-4fe2-b283-6dbaac420088\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/03e0d1f2-1061-4fe2-b283-6dbaac420088.png\" alt=\"New call-to-action\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '03e0d1f2-1061-4fe2-b283-6dbaac420088', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giving Tuesday Toolkit: Turning your Giving Tuesday donors into long-term supporters<\/h2>\n\n\n\n<p><em>If you\u2019re spending even a little money on your Giving Tuesday campaign\u2014and, if you\u2019re like most nonprofits, you are\u2014you want to make sure it was wisely spent. Retaining the donors you attract on the big day is the most efficient way to ensure your money is a good investment. Here are some resources that will help you keep them engaged.<\/em><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-donor-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Keep Your Giving Tuesday Donors \u2014 The Qgiv Blog<\/a>: Your Giving Tuesday donors have connected with your mission and decided to support you. Here\u2019s how to make the most of that connection and keep them involved with your organization.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/anatomy-of-a-great-donation-receipt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anatomy of a Great Donation Receipt \u2014 The Qgiv Blog<\/a>: Along with your thank-you page, your donation receipt is one of the most powerful donor retention tools you have at your disposal. This article breaks down how to build a donation receipt that inspires your donors.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/resources\/donor-retention-five-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic: Five Donor Retention Practices You Can Do in Five Minutes or Less \u2014 The Qgiv Blog<\/a>: Donor retention sounds like an arduous task to some people. But it can be fun, and it doesn\u2019t have to eat up all your time! These ideas take just a few minutes, and they\u2019ll have a huge impact.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/2018-donor-retention-toolkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">2018 Donor Retention Toolkit \u2014 The Qgiv Blog<\/a>: If you like toolkits (and, since you\u2019re here, we think you might), you\u2019ll love this one. It\u2019s full of resources, articles, and webinars that will make you a lean, mean, donor-retaining machine.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Is Your Giving Tuesday toolkit missing any pieces?<\/h2>\n\n\n\n<p>Have you got a great donation form? Are your thank-you pages and receipts ready? Do you have a Giving Tuesday fundraising goal you\u2019re tracking with a thermometer? If not, we can help! Our clients have a ton of fun raising money on Giving Tuesday, and you can, too.&nbsp;<a href=\"https:\/\/www.qgiv.com\/demo-request\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us to learn more about fundraising with Qgiv<\/a>!<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-61170572-d14c-4be7-8254-b221c0860be1\"><span class=\"hs-cta-node hs-cta-61170572-d14c-4be7-8254-b221c0860be1\" id=\"hs-cta-61170572-d14c-4be7-8254-b221c0860be1\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/61170572-d14c-4be7-8254-b221c0860be1\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-61170572-d14c-4be7-8254-b221c0860be1\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/61170572-d14c-4be7-8254-b221c0860be1.png\" alt=\"Increase online fundraising with Qgiv! Request a Demo\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '61170572-d14c-4be7-8254-b221c0860be1', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of noise around Giving Tuesday. We went out and found the most important how-to articles, best practices, and resources out there. Then we put them all together in one big Giving Tuesday Toolkit! From the lead-up to the event to day-of activities and beyond, here\u2019s what you need. Giving Tuesday Toolkit: Event [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271,158],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018 Giving Tuesday Toolkit - The Ultimate Guide - Qgiv<\/title>\n<meta name=\"description\" content=\"This Giving Tuesday Toolkit includes the insights you&#039;ll need to build and run a great Giving Tuesday campaign (plus tips on how to keep those new donors!).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/2018-giving-tuesday-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018 Giving Tuesday Toolkit - 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