{"id":11771,"date":"2018-11-20T20:26:27","date_gmt":"2018-11-21T01:26:27","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=11771"},"modified":"2024-11-19T19:05:11","modified_gmt":"2024-11-20T00:05:11","slug":"how-to-succeed-on-social-media-during-year-end-fundraising","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-succeed-on-social-media-during-year-end-fundraising\/","title":{"rendered":"How to Succeed on Social Media During Year-End Fundraising"},"content":{"rendered":"\n<p>Social media is a lot like a major city: it never sleeps, and it certainly doesn&#8217;t take any days off. The same logic should apply to your year-end fundraising strategy.<\/p>\n\n\n\n<p>Year-end fundraising is a hectic time between events,\u00a0<a href=\"https:\/\/go.qgiv.com\/giving-tuesday-toolkit\" target=\"_blank\" rel=\"noreferrer noopener\">Giving Tuesday<\/a>, and donors going on vacation for the holidays. Just because they\u2019re on vacation doesn\u2019t mean that they aren\u2019t checking their social feeds. The holidays invoke a sense of generosity\u2014now isn\u2019t the time to go quiet on your social channels.<\/p>\n\n\n\n<p>Here are 3 simple ways you can use <a href=\"https:\/\/www.qgiv.com\/blog\/social-media-fundraising-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> to boost year-end giving efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promote your content<\/h3>\n\n\n\n<p>If you haven\u2019t been paying to promote or boost any campaigns or articles throughout the year on Facebook or X, you could be missing out. Doing so towards the end of the year will increase the number of eyes on your posts. The more visibility a post has, the better the chance that it will be shared.<\/p>\n\n\n\n<p>Social sharing is <em>such <\/em>a valuable tool. Think of social media as a community. Your online community wants to support you and likely wants to be involved in your campaigns. In a <a href=\"https:\/\/www.qgiv.com\/blog\/small-nonprofit-can-benefit-power-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">past article<\/a>, we discussed how sharing posts equals engagement, not the number of likes. A post could have 300 likes, but that doesn\u2019t mean they were engaged with the content provided. Boost your call-to-action and meet all the year-end fundraising goals!<\/p>\n\n\n\n<p>Stand out from the crowd. As other organizations are trying to achieve their year-end fundraising goals, you&#8217;ve got to make sure your content is relevant! It seems obvious to say, but don\u2019t promote anything and everything just to increase visibility. Do you have success stories to share from funds received through the year? Post them. Any updates that involve meeting your fundraising goal? Share it. Success stories tug at heartstrings, and play-by-plays of fundraising goals gets people excited. This is often why we see a spike of donations towards the end of the year.<\/p>\n\n\n<div class=\"wp-block-image wp-drop-shadow wp-rounded-corners\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"490\" height=\"617\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/CHSF.png\" alt=\"CHSF content promoted on social media\" class=\"wp-image-11841\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/CHSF.png 490w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/CHSF-238x300.png 238w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>112 shares on Children&#8217;s Home Society of Florida&#8217;s post is impressive. What they also did correctly is link back to their website in their post. Make sure your CTAs and social posts link to your website as often as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Go live<\/h3>\n\n\n\n<p>Staying active on social gives you the ability to engage with your supporters in real time. What\u2019s neat about the \u201cGo Live\u201d feature on Facebook is that it will send a notification to followers to let them know you\u2019re live. The video and conversations stay on your organization\u2019s page for those who missed the live broadcast. <\/p>\n\n\n\n<p>There are so many ways to take advantage of going live. Build anticipation for an event, (take the audience behind-the-scenes) make exciting announcements, or host a Q&amp;A session. Supporters will appreciate you taking the time to answer any questions they may have. This is also a great way to show off your staff\u2019s personalities. Adding a human element to social channels is super important. Try it out!<\/p>\n\n\n<div class=\"wp-block-image wp-drop-shadow wp-rounded-corners\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"503\" height=\"650\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/kidspack-live.png\" alt=\"screenshot of kidspack livesteam on social media\" class=\"wp-image-11833\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/kidspack-live.png 503w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/kidspack-live-232x300.png 232w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>kidsPACK did an amazing job utilizing this feature. Just look at how many views they got on this live feed!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increase visuals<\/h3>\n\n\n\n<p>We say this a lot, but <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-use-powerful-images-to-boost-your-online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">pictures<\/a> really do grab viewers\u2019 attention. Most people scroll past a wall of text. Stop them in their tracks with eye-catching images. Instead of a lengthy caption, place text within an image. Post more images towards the end of the year. Social media is a huge focal point for many nonprofits. Take advantage of this with images that tell a story, make an appeal, or update donors about your fundraising progress.<\/p>\n\n\n\n<p>Another pro tip: if you\u2019re running a year-end campaign, create visuals for it. Place them as your profile and cover photos until the campaign is over. If you have a hashtag created for the campaign, place it on the image. Not only does this keep your audience in the loop but it keeps your branding consistent.<\/p>\n\n\n<div class=\"wp-block-image wp-drop-shadow wp-rounded-corners\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/brother-wolf.jpg\" alt=\"screenshot of Brother Wolf Animal Rescue Thanksgiving Dinner Invitiation\" class=\"wp-image-11827\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/brother-wolf.jpg 940w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/brother-wolf-300x251.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/11\/brother-wolf-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Brother Wolf Animal Rescue made an awfully adorable appeal with this image! Eye catching colors, a cute pup, and all the information you&#8217;d need compacted into one picture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have fun!<\/h3>\n\n\n\n<p>The best part about social media is the ability to be creative. It&#8217;s a constantly changing medium, so experiment with what works for your nonprofit. Whatever methods you decide to use, we know you\u2019ll crush your year-end fundraising goals. Qgiv is here to help you every step of the way.<\/p>\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-162047699091\"\n  style=\"max-width:100%; max-height:100%; width:715px;height:230px\" data-hubspot-wrapper-cta-id=\"162047699091\"><br \/>\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIhwE3CagydWj%2FmEf5PLaKOPQ9WwtZPgjQk%2FKZaHPzkCK29vojcFYVEv%2FWPFkqiz2803%2BQUrbszr%2B02t9jkPFAuNKRt3CsHE9cQBInwcoJIVWKuCIuPCw9aWioKTJSSHbHk%2Bl1qVhxz8yGS%2Bs2bF9Bz5QHpJYLm061v4qE7JWho9sxoX32R33Q%3D&#038;webInteractiveContentId=162047699091&#038;portalId=8356283\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"Increase online fundraising with Qgiv! Request a Demo\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/interactive-162047699091.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/><br \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a lot like a major city: it never sleeps, and it certainly doesn&#8217;t take any days off. The same logic should apply to your year-end fundraising strategy. Year-end fundraising is a hectic time between events,\u00a0Giving Tuesday, and donors going on vacation for the holidays. Just because they\u2019re on vacation doesn\u2019t mean that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Succeed on Social Media During Year-End Fundraising - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Social media doesn&#039;t take time off. Leverage it&#039;s power to boost your year-end fundraising efforts and expand your organization&#039;s reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/how-to-succeed-on-social-media-during-year-end-fundraising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed on Social Media During Year-End Fundraising - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Social media doesn&#039;t take time off. 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