{"id":12150,"date":"2019-01-16T19:23:02","date_gmt":"2019-01-17T00:23:02","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=12150"},"modified":"2023-08-31T10:14:23","modified_gmt":"2023-08-31T14:14:23","slug":"how-to-promote-your-recurring-giving-program-on-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-promote-your-recurring-giving-program-on-social-media\/","title":{"rendered":"How to Promote Your Recurring Giving Program on Social Media"},"content":{"rendered":"

You\u2019ve read plenty of articles from us about implementing a recurring giving program<\/a> and why it\u2019s important to do so. Not only is it a great way to engage loyal donors, but it builds a reliable stream of income.<\/p>\n

What organization wouldn\u2019t want that? With sporadic, smaller donations shrinking in number you\u2019ll likely be fine-tuning your recurring giving program (and subsequently, marketing it). Setting up planned donations on a schedule is convenient for your donors and<\/em> your organization.<\/p>\n

But how do you promote this program? An email series providing a link to your website? Direct-mail campaigns? These are all viable options. However, don\u2019t miss out on a big piece of the pie with social media<\/a>, too!<\/p>\n

It\u2019s 2019 \u2013 LOTS of people live in the realm of social media daily. I personally think that all nonprofits should have (and actively use) social media. It\u2019s one of your greatest communication tools! Think about it: how often are you on your phone scrolling Facebook or X feeds? I\u2019m willing to bet it\u2019s more often than you realize. It\u2019s become second nature to many of us. Meet donors where they\u2019re at by promoting your recurring giving program on various social platforms.<\/p>\n

Let\u2019s break it down:<\/p>\n

Branding: Consistent Messaging and Higher Visibility<\/h4>\n

Your recurring giving program will perform better if it has its own branding. You want to stick out and be memorable. Setting out to create a new brand initiative for this program may require some hard work and time, but the payoff is worth it. Consider that to make this program work you\u2019ll need to create an entire marketing plan around it. Between creating a landing page, email series, etc., social is only one piece of the puzzle, but it\u2019s a pretty big connector. All these elements must tie together for an effective recurring giving program.<\/p>\n

This also gives the chance for custom hashtags<\/a> to be created so that others may follow the progress of your recurring giving program. Hashtags are neat. They open a door that introduces different audiences you might not have reached with a regular status update. As a personal example, I follow many pages on Facebook and Instagram. But, the use of the hashtags on their own personal posts have led me to finding some amazing restaurants or coffee shops I wouldn\u2019t have known about otherwise! How cool is that?!\u00a0\u00a0Try doing the same with your recurring giving program when creating social posts.<\/p>\n

Share the Program\u2019s Success<\/h4>\n

Social media is a solid way to represent your organization\u2019s mission. Since platforms like Facebook, X , and Instagram are flexible in terms of communication, it\u2019s easy to connect with your donors in a relatable way.<\/p>\n

Our newsfeeds are flooded with a mix of positive and negative stories. Help break up the negativity with success stories from your recurring giving program. Recurring donors are valuable and should feel like their consistent contribution is making a difference. This is where promoting your recurring giving program on social media really comes in handy.<\/p>\n

Creating an emotional connection with donors is an important piece of storytelling<\/a>. Promote your recurring giving program on social by tugging on your audience\u2019s heartstrings. Use genuine pictures that show the impact recurring donors made. Pictures and videos get better engagement on social (especially Facebook). Big blocks of text WILL cause your organization\u2019s page to be flagged as spam and\/or not show up in a newsfeed. Algorithms can be tricky, but the best way around them are videos and images. Besides, there\u2019s nothing better than showing donors the progress THEY help make possible with their monthly support.<\/p>\n

Sharing success stories reinforces the donor\u2019s decision to be a part of your recurring giving program and potentially draws in new monthly supporters! I can promise you, no one will get sick of seeing positive stories on their newsfeed.<\/p>\n

Conclusion:<\/h4>\n

You need a recurring giving program<\/a> for the life-long health of your organization. This program provides reliable income and a very loyal donor base. Give your program the attention it deserves! By promoting a recurring giving program on social media, you will draw in an otherwise untapped audience! Most people are scrolling through social newsfeeds daily — this promotion is meeting donors right where they\u2019re at. Branding this program and sharing the success stories that come from its existence is a great starting point to gaining more loyal, monthly donors.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve read plenty of articles from us about implementing a recurring giving program and why it\u2019s important to do so. Not only is it a great way to engage loyal donors, but it builds a reliable stream of income. What organization wouldn\u2019t want that? With sporadic, smaller donations shrinking in number you\u2019ll likely be fine-tuning […]<\/p>\n","protected":false},"author":3,"featured_media":12165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,262,261],"tags":[],"acf":[],"yoast_head":"\nHow to Promote Your Recurring Giving Program on Social Media - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Implementing a recurring giving program is important for the success of your organization, but so is how you promote it! 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