{"id":12576,"date":"2019-02-06T11:30:00","date_gmt":"2019-02-06T16:30:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=12576"},"modified":"2021-05-28T10:00:31","modified_gmt":"2021-05-28T14:00:31","slug":"put-your-form-990-on-your-site","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/put-your-form-990-on-your-site\/","title":{"rendered":"You Need to Put Your Form 990 on Your Site \u2014 Here&#8217;s Why"},"content":{"rendered":"<p>Nearly every nonprofit website has a few common elements. There&#8217;s the &#8220;about us&#8221; page. There&#8217;s an online donation form (we hope). There&#8217;re links to your social channels. Usually, there&#8217;s a page about how your community benefits from your work. But there&#8217;s another element that every nonprofit <em>should\u00a0<\/em>include but is often overlooked \u2014 the organization&#8217;s form 990.<\/p>\n<p>A <a href=\"https:\/\/www.qgiv.com\/blog\/your-nonprofits-form-990\/\">form 990 is an important financial document<\/a> that breaks down revenue and expenses, including salaries, expenditures, and program costs. It&#8217;s not a super-interesting document: it doesn&#8217;t tell stories, include pictures, or reinforce your mission.<\/p>\n<p>So why is it so important to include your form 990 on your site?<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Your donors are looking for information<\/strong><\/h4>\n<p>Not all donors will be moved to give after reading <a href=\"https:\/\/www.qgiv.com\/blog\/why-you-should-be-super-specific-in-your-year-end-appeal\/\">a well-written ask<\/a> or watching a video. For many donors, giving is more of an investment in a good cause instead of an emotional decision. This is especially true of mid-level and major donors! Those donors are passionate about a particular cause, but they want to be sure they&#8217;re spending their money where it&#8217;s most useful.<\/p>\n<p>It is these donors that will look for financial information about your nonprofit before they make a gift. They want to know that your nonprofit is financially stable and will invest their money wisely. Since your form 990 breaks down revenue and spending, it will be the #1 piece of information they&#8217;ll seek during the research phase. Make it easy for them to find!<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Sharing financial information builds trust<\/strong><\/h4>\n<p>Many donors \u2014 maybe even most donors \u2014 won&#8217;t look closely at your form 990 before making a gift. But making it available to them is still worth the effort! Being transparent about your financial information and making that information readily available is a powerful way to build trust.<\/p>\n<p>For-profits can build trust pretty easily. They provide a service, manufacture goods, or sell merchandise. Building trust is a little harder for nonprofits. You &#8220;sell&#8221; your ability to make a difference in the community. There are lots of ways you can do that: <a href=\"https:\/\/www.qgiv.com\/blog\/how-to-use-powerful-images-to-boost-your-online-fundraising\/\">you can post pictures<\/a>, tell stories, and share testimonials. But donors can&#8217;t hold those things in their hands! They have to take your word for it when you tell them you make an impact. Your form 990 is a concrete piece of information they can point to as proof that you&#8217;re an effective organization.<\/p>\n<p>Whether or not a donor goes through your 990 line by line or just sees that it&#8217;s available, that&#8217;s an invaluable level of trust.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Grant makers will want to see it<\/strong><\/h4>\n<p>If you&#8217;re applying for a grant, you&#8217;ll need to have your 990 handy. Like your donors, grant makers want to know that the nonprofit to which they grant money is a sustainable organization that&#8217;s responsible with their money. Grantors will almost certainly ask you to provide your 990, but having it available on your website is a nice extra touch. Its presence indicates that you&#8217;re transparent about your finances, and it reiterates that you&#8217;re focused on establishing trust with the public. Those are two very valuable traits in a nonprofit!<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>So where do I place my form 990?<\/strong><\/h4>\n<p>Where you place your 990 is up to you. The key is to make it visible!<\/p>\n<p>Many nonprofits include a &#8220;Financial Information&#8221; navigation item on their menu, and it&#8217;s often nested under their &#8220;About Us&#8221; tab. Others include it directly on their &#8220;About Us&#8221; page. Occasionally, a nonprofit will include a link to its 990 on a giving page, especially if that page contains information about how major donors and in-kind donors can get involved.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Conclusion<\/strong><\/h4>\n<p>Why would you ever want to include your tax information on your nonprofit&#8217;s websites? Aren&#8217;t donors more inspired by heartwarming stories and photos?<\/p>\n<p>Yes! But donors and grantors also want to know that those stories and photos are real results of a fiscally responsible nonprofit. People who are looking to invest in a nonprofit want to know that they&#8217;re spending their money wisely \u2014 and they&#8217;ll want to see your 990 as part of their research.<\/p>\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/4-ways-to-build-transparency-online\/\">Building trust with donors<\/a> is a long, ongoing process. But putting your 990 on your nonprofit&#8217;s website is an invaluable first step.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly every nonprofit website has a few common elements. There&#8217;s the &#8220;about us&#8221; page. There&#8217;s an online donation form (we hope). There&#8217;re links to your social channels. Usually, there&#8217;s a page about how your community benefits from your work. But there&#8217;s another element that every nonprofit should\u00a0include but is often overlooked \u2014 the organization&#8217;s form [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[265,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Need to Put Your Form 990 on Your Site \u2014 Here&#039;s Why - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Is it really necessary to put your form 990 on your website? It is! 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