![\"Two](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/04\/FLL2019-2.jpg\")
<\/figure>\n\n\n\n![\"Attendees](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/04\/FLL2019-3.jpg\")
<\/figure>\n\n\n\n![\"Two](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/04\/FLL2019-1.jpg\")
<\/figure>\n<\/figure>\n\n\n\n<\/a><\/a>Session summaries<\/h2>\n\n\n\nWinning Donor Attention is Now the Variable of Success in Fundraising<\/em><\/h3>\n\n\n\nFundraising expert Ian Adair\u00a0explained the four strategies of Attention-Focused Fundraising, and how to produce content that builds relationships with potential donors while strengthening relationships with existing ones.<\/p>\n\n\n\n
During his presentation, Ian highlighted the\u00a0three biggest mistakes nonprofits make in communicating to their donors:<\/p>\n\n\n
\n![\"Presentation](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/04\/3Mistakes2.jpg\")
<\/figure><\/div>\n\n\n<\/p>\n\n\n\n
He emphasized that it\u2019s not all about your organization. Sending messages or content that frame your nonprofit as the hero rather than your donors won\u2019t do you much good!<\/p>\n\n\n\n
To really get donors\u2019 attention in an information-overloaded world, Ian presented these four strategies:<\/p>\n\n\n\n
\n- Become a media company<\/li>\n\n\n\n
- Have a mobile strategy<\/li>\n\n\n\n
- Create attention-grabbing content<\/li>\n\n\n\n
- Create a community around that content<\/li>\n<\/ol>\n\n\n\n
If you are creating quality content that is valuable<\/strong> to your donors and putting it on the devices and platforms they use most frequently, all while taking the time to create a community of engagement and trust around that content, your chances at success will skyrocket!<\/p>\n\n\n\nHow to Build a Better Appeal<\/em><\/h3>\n\n\n\nSarah Sebastian, Director of Brand Communications at Qgiv, went step-by-step on how to craft a better appeal letter, from what people look at first in the letter to how to catch people\u2019s attention with the envelope!<\/p>\n\n\n\n
How donors skim an appeal<\/h4>\n\n\n\n\n- Pictures<\/strong>\n
\n- Choose powerful images<\/li>\n\n\n\n
- People are going to feel more connected to a picture of a person or animal looking happy and healthy than sad or sick<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Salutation<\/strong>\n
\n- Don\u2019t \u201cDear Friend\u201d your donors<\/li>\n\n\n\n
- Try to use a salutation that matches the person\u2019s interest if you don\u2019t have their name. For example, use something like \u201cDear Animal Justice Warrior.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Johnson Box & Post Script<\/strong>\n
\n- 79-90% of readers look here first!<\/li>\n\n\n\n
- Great place to make an ask<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Signature<\/strong>\n
\n- Use someone besides the CEO to sign, like a volunteer or board member. If it is the CEO\u2019s signature, try to include a personal note.<\/li>\n\n\n\n
- Be creative with the signature! For example, if your appeal is for an animal shelter, have the signature be from an adoptable pet.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Body of the Appeal<\/strong>\n
\n- Make it easy to scan<\/li>\n\n\n\n
- Make sure that it\u2019s donor-centered. It should contain more \u201cyou\u201d language than org-centered language.<\/li>\n\n\n\n
- Read the letter out loud! This is a good way to ensure it flows and makes sense.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
Small Yet Mighty: Tips & Tricks for Doing More with Less\u00a0Panel Discussion<\/em><\/h3>\n\n\n\n![\"\"](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/04\/panel1.jpg\")
<\/figure><\/div>\n\n\nDuring this panel discussion, fundraising experts Dan Samuels of Second Harvest Food Bank of Central Florida, Alice Koehler of Lakeland Volunteers in Medicine, and Laura Schumacher of the Foundation for Seminole State College covered a variety of topics ranging from how to automate some important fundraising processes without compromising authenticity to how to thank and retain as many donors as possible without over-stretching resources.<\/p>\n\n\n\n
In addition to these sessions, Fundraising Lab attendees were treated to a feature showcase\u00a0 led by VP of Customer Experience, Jennifer Mansfield, highlighting how they can use Qgiv to supercharge their success and experienced a live, interactive demo of the FundHub Live feature that\u2019s part of the\u00a0new Mobile Suite<\/a>, They even saw a super-exclusive sneak peek at the upcoming Qgiv Auctions platform from our VP of Product, Chris Morata!<\/p>\n\n\n\nWe\u2019re thrilled we were able to host a full-day event here in our hometown of Lakeland, FL. <\/p>\n\n\n
Fundraising expert Ian Adair\u00a0explained the four strategies of Attention-Focused Fundraising, and how to produce content that builds relationships with potential donors while strengthening relationships with existing ones.<\/p>\n\n\n\n
During his presentation, Ian highlighted the\u00a0three biggest mistakes nonprofits make in communicating to their donors:<\/p>\n\n\n
<\/figure><\/div>\n\n\n<\/p>\n\n\n\n
He emphasized that it\u2019s not all about your organization. Sending messages or content that frame your nonprofit as the hero rather than your donors won\u2019t do you much good!<\/p>\n\n\n\n
To really get donors\u2019 attention in an information-overloaded world, Ian presented these four strategies:<\/p>\n\n\n\n
- \n
- Become a media company<\/li>\n\n\n\n
- Have a mobile strategy<\/li>\n\n\n\n
- Create attention-grabbing content<\/li>\n\n\n\n
- Create a community around that content<\/li>\n<\/ol>\n\n\n\n
If you are creating quality content that is valuable<\/strong> to your donors and putting it on the devices and platforms they use most frequently, all while taking the time to create a community of engagement and trust around that content, your chances at success will skyrocket!<\/p>\n\n\n\n
How to Build a Better Appeal<\/em><\/h3>\n\n\n\n
Sarah Sebastian, Director of Brand Communications at Qgiv, went step-by-step on how to craft a better appeal letter, from what people look at first in the letter to how to catch people\u2019s attention with the envelope!<\/p>\n\n\n\n
How donors skim an appeal<\/h4>\n\n\n\n
- \n
- Pictures<\/strong>\n
- \n
- Choose powerful images<\/li>\n\n\n\n
- People are going to feel more connected to a picture of a person or animal looking happy and healthy than sad or sick<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Salutation<\/strong>\n
- \n
- Don\u2019t \u201cDear Friend\u201d your donors<\/li>\n\n\n\n
- Try to use a salutation that matches the person\u2019s interest if you don\u2019t have their name. For example, use something like \u201cDear Animal Justice Warrior.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Johnson Box & Post Script<\/strong>\n
- \n
- 79-90% of readers look here first!<\/li>\n\n\n\n
- Great place to make an ask<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Signature<\/strong>\n
- \n
- Use someone besides the CEO to sign, like a volunteer or board member. If it is the CEO\u2019s signature, try to include a personal note.<\/li>\n\n\n\n
- Be creative with the signature! For example, if your appeal is for an animal shelter, have the signature be from an adoptable pet.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Body of the Appeal<\/strong>\n
- \n
- Make it easy to scan<\/li>\n\n\n\n
- Make sure that it\u2019s donor-centered. It should contain more \u201cyou\u201d language than org-centered language.<\/li>\n\n\n\n
- Read the letter out loud! This is a good way to ensure it flows and makes sense.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
Small Yet Mighty: Tips & Tricks for Doing More with Less\u00a0Panel Discussion<\/em><\/h3>\n\n\n
\n<\/figure><\/div>\n\n\nDuring this panel discussion, fundraising experts Dan Samuels of Second Harvest Food Bank of Central Florida, Alice Koehler of Lakeland Volunteers in Medicine, and Laura Schumacher of the Foundation for Seminole State College covered a variety of topics ranging from how to automate some important fundraising processes without compromising authenticity to how to thank and retain as many donors as possible without over-stretching resources.<\/p>\n\n\n\n
In addition to these sessions, Fundraising Lab attendees were treated to a feature showcase\u00a0 led by VP of Customer Experience, Jennifer Mansfield, highlighting how they can use Qgiv to supercharge their success and experienced a live, interactive demo of the FundHub Live feature that\u2019s part of the\u00a0new Mobile Suite<\/a>, They even saw a super-exclusive sneak peek at the upcoming Qgiv Auctions platform from our VP of Product, Chris Morata!<\/p>\n\n\n\n
We\u2019re thrilled we were able to host a full-day event here in our hometown of Lakeland, FL. <\/p>\n\n\n
- Pictures<\/strong>\n
![\"Increase](\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/61170572-d14c-4be7-8254-b221c0860be1.png\")
<\/a><\/span>