{"id":136,"date":"2013-04-17T19:47:16","date_gmt":"2013-04-17T23:47:16","guid":{"rendered":"http:\/\/www.qgiv.com\/blog\/?p=136"},"modified":"2023-12-06T10:19:55","modified_gmt":"2023-12-06T15:19:55","slug":"recurring-donations","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/recurring-donations\/","title":{"rendered":"Are Recurring Donations Right For You?"},"content":{"rendered":"\n

Do you want a more reliable flow of income?<\/p>\n\n\n\n

Does your charity ever have slow donation periods?<\/p>\n\n\n\n

Do you want to make budgeting easier?<\/p>\n\n\n\n

Do you want to raise more money?<\/p>\n\n\n\n

If you answered “yes” to any of those questions (and seriously, who wouldn’t?!), you might want to consider setting up options for recurring donations. Recurring donations are a wonderful way your donors can show long-term support for your organization.<\/p>\n\n\n\n

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  1. What are recurring donations?<\/a><\/li>\n\n\n\n
  2. What are the benefits of recurring donations?<\/a><\/li>\n\n\n\n
  3. What is the average recurring donation?<\/a><\/li>\n\n\n\n
  4. Why are recurring donations better than one-time donations?<\/a><\/li>\n\n\n\n
  5. Will my supporters actually make recurring donations?<\/a><\/li>\n\n\n\n
  6. How do you ask for recurring donations?<\/a><\/li>\n<\/ol>\n\n\n
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    1. So, what are <\/em>recurring donations, exactly?<\/h2>\n\n\n\n

    When a donor sets up a recurring donation, they choose to give a pre-determined amount of money on a regular basis. Many people like to give monthly, bi-monthly, or yearly, but they can give as frequently as they’d like.<\/p>\n\n\n\n

    2. What are the benefits of recurring donations?<\/h2>\n\n\n\n

    For donors, recurring options help them manage their charitable giving without worrying about missing a payment. Charities also benefit; when donors opt to set up recurring donations, charities can adjust their ask strategies and campaigns accordingly. More long-term donations mean fewer reminders, brochures, and time-consuming e-mails that are associated with one-time donations. Instead, they can focus on the ever-important emotional bond between them and their supporters by keeping them involved in the organization\u2019s narrative. <\/p>\n\n\n\n

    There are more financial advantages, too. Recurring donations can help keep revenue flow stable during slow donation periods. Recurring donors typically donate more than their one-time counterparts, too! <\/p>\n\n\n\n

    3. What is the average recurring donation?<\/h2>\n\n\n\n

    The average value of a monthly donation in 2023 is $38 each month according to Cybergrants<\/a>. While that doesn\u2019t seem like a lot, the value of the gift comes from the fact it\u2019s given twelve times in a year. This means that a monthly gift of $38 has a $456 potential value each year. That\u2019s easily double the one-time gift\u2019s value of $120. <\/p>\n\n\n\n

    4. Why are recurring donations better than one-time donations?<\/h2>\n\n\n\n

    For donors, recurring options help them manage their charitable giving without worrying about missing a payment. Charities also benefit; when donors opt to set up recurring donations, charities can adjust their ask strategies and campaigns accordingly. More long-term donations mean fewer reminders, brochures, and time-consuming e-mails that are associated with one-time donations. Instead, they can focus on the ever-important emotional bond between them and their supporters by keeping them involved in the organization’s narrative.<\/p>\n\n\n\n

    There are more financial advantages, too. Recurring donations can help keep revenue flow stable during slow donation periods. Recurring donors typically donate more than their one-time counterparts, too!<\/p>\n\n\n\n

    5. Will My Supporters Actually Use Recurring Donations?<\/h2>\n\n\n\n

    Yes! Recurring options are increasingly popular among donors. In fact, the 2023 eNonprofit Benchmarks study by NTEN<\/a> says “while one-time giving declined by 12%, monthly giving rose by 11%.\u201d “<\/p>\n\n\n\n

    So are recurring donations right for you? If you want to earn more money, focus more energy on donor retention, build a stable revenue flow, or make financial planning easier, they’re definitely something to consider.<\/p>\n\n\n

    \"Download<\/a><\/span>