{"id":13683,"date":"2019-05-08T14:31:48","date_gmt":"2019-05-08T18:31:48","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=13683"},"modified":"2023-07-27T09:44:47","modified_gmt":"2023-07-27T13:44:47","slug":"diary-of-a-peer-to-peer-fundraiser-how-to-close-your-p2p-event","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-close-your-p2p-event\/","title":{"rendered":"Diary of a Peer-to-Peer Fundraiser: How to Close Your P2P Event"},"content":{"rendered":"\n<p>If you\u2019ve been following the Diary of a Peer-to-Peer Fundraiser series, you know that I just had the pleasure of participating in my very first peer-to-peer fundraiser (if you\u2019re not familiar with this fundraising style, learn all about it\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">right over here<\/a>!). The whole process of participating in the Lakeland Derby was a blast for a number of reasons.<\/p>\n\n\n\n<p>First and foremost, it was a fantastic opportunity to support Lakeland Volunteers in Medicine, a nonprofit that\u2019s doing great work in Qgiv\u2019s hometown. They\u2019re also a Qgiv client! We\u2019ve seen them do some pretty amazing things with our tools \u2014 check out\u00a0<a href=\"https:\/\/www.qgiv.com\/customers\/lakeland-volunteers-in-medicine\" target=\"_blank\" rel=\"noreferrer noopener\">some of what they\u2019ve accomplished<\/a>!<\/p>\n\n\n\n<p>Additionally, actually getting to raise money myself was fun. I write extensively about different fundraising methods, and it was really nice to actually use the strategies I\u2019ve researched and written about. It really drove home that raising money is&nbsp;<em>hard!&nbsp;<\/em>It\u2019s nerve-wracking, even if you know all the industry best practices. It also reiterated that you can know every statistic and best practice out there and still need to experiment. And, honestly, it was fun to use Qgiv\u2019s tools as a user, not as a Qgiv employee.<\/p>\n\n\n\n<p>One of the best parts of the whole experience, though, is seeing firsthand how a nonprofit runs a successful peer-to-peer event year after year. They\u2019ve honed and refined the processes around the Lakeland Derby over several years, and I was lucky enough to identify some strategies that could be useful to anyone who wants to run their own event.<\/p>\n\n\n\n<p>Several of the most important strategies surround closing out the event itself. Once the event is over, there\u2019s still work to be done! Here are some steps the LVIM staff took to bring the event to a close.<\/p>\n\n\n\n<ul>\n<li><a href=\"#thank you\">They sent us an immediate thank-you email<\/a><\/li>\n\n\n\n<li><a href=\"#event\">They let us know about an upcoming event<\/a><\/li>\n\n\n\n<li><a href=\"#donor\">They sent us donor information<\/a><\/li>\n\n\n\n<li><a href=\"#previously\">Previously in the Diary of a Peer-to-Peer Fundraiser<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thank\">They sent us an immediate thank-you email<\/h2>\n\n\n\n<p>Everyone who participated got a thank-you email from LVIM staff. It was simple and straightforward: they thanked us for participating, told our group how much money we had raised, and reiterated that we\u2019d helped provide hundreds of thousands of dollars of health care for people in our community.<\/p>\n\n\n\n<p>It was a short email, but it made a big impact! What stood out most is that it was a simple thank you. They didn\u2019t ask us to donate. They didn\u2019t ask us to share anything with our social networks. It was a real, honest, sincere thank-you. It was so refreshing! After spending a month raising money, I felt seen and appreciated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you can do<\/h3>\n\n\n\n<p>Thank your participants! And please,&nbsp;<em>just&nbsp;<\/em>thank them. Thank-yous lose their power when you use them as an opening to ask for something else. Your participants have spent a ton of time, energy, and social capital raising money for you. The few days after your event is the time to thank them and tell them how much of a difference they\u2019ve made. Additional asks can come later.<\/p>\n\n\n\n<p>Looking for great thank-you letter ideas?\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/a-donor-thank-you-letter-template-plus-extra-tips\/\">This artic<\/a><a href=\"https:\/\/www.qgiv.com\/blog\/a-donor-thank-you-letter-template-plus-extra-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">l<\/a><a href=\"https:\/\/www.qgiv.com\/blog\/a-donor-thank-you-letter-template-plus-extra-tips\/\">e breaks down a great donor thank-you letter<\/a>; use it as a guide to write a thank-you note that will blow away your participants! It\u2019s a great format for donors, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"event\">They let us know about an upcoming event<\/h2>\n\n\n\n<p>As part of our thank-you, we received an invitation to an upcoming event. And this is the important part: it\u2019s not a fundraising event! Just before the Lakeland Derby, LVIM\u2019s new location opened. The invitation is to a ribbon-cutting at their new facility. Each of us was invited to attend!<\/p>\n\n\n\n<p>Now, I can\u2019t speak for all of my fellow participants, but I&nbsp;<em>can&nbsp;<\/em>say that the ribbon-cutting means a lot to me after I spent a month raising money for LVIM and raising awareness about their presence in our community. Now that I\u2019ve invested my time and energy in their success, their new facility is extra-special to me! I know that a lot of people are invited to this ribbon-cutting. But the fact that I received an invitation directly from LVIM in an email that thanked me for supporting them made me feel like I really helped accomplish something.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you can do<\/h3>\n\n\n\n<p>Find an opportunity to engage with your participants! But \u2014 this is important \u2014 do not engage them immediately with another fundraising opportunity. Instead, invite them to something that either shows them the impact they\u2019ve made or an event that engages them more deeply with your mission.<\/p>\n\n\n\n<p>Do you have an upcoming donor appreciation event? That\u2019s the perfect way to continue building a relationship with your participants! You could also explore opportunities like a wrap-up party for your event, a facility tour, or an invitation to a community event. The goal here isn\u2019t to get more money from participants. The goal is to build an even better relationship with them!<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cf3a271d-1b02-4815-9592-56ed06ec8866\"><span class=\"hs-cta-node hs-cta-cf3a271d-1b02-4815-9592-56ed06ec8866\" id=\"hs-cta-cf3a271d-1b02-4815-9592-56ed06ec8866\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/cf3a271d-1b02-4815-9592-56ed06ec8866\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cf3a271d-1b02-4815-9592-56ed06ec8866\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/cf3a271d-1b02-4815-9592-56ed06ec8866.png\"  alt=\"Ready to take your peer-to-peer fundraising strategy to new heights? Check out  Qgiv&#39;s peer-to-peer fundraising platform and request a demo today!\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'cf3a271d-1b02-4815-9592-56ed06ec8866', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"donor\">They sent us donor information<\/h2>\n\n\n\n<p>This is something I hope every nonprofit does after a peer-to-peer fundraiser! A week or so after the event, the event coordinator for the Lakeland Derby sent each participant a spreadsheet containing the donor information for each person who gave to their respective team. That means that my husband and I (my husband was my teammate, which was fun) each got a copy of the names and addresses of each person who gave to us.<\/p>\n\n\n\n<p>The event coordinator encouraged us to reach out to our supporters to thank them for their gift, which I think is really important. Each donor gets a receipt from the organization itself, of course, but a personal thank-you note from us to our donors is extra-special! The cool thing about peer-to-peer fundraising is that it\u2019s a great way to reach donors you couldn\u2019t reach on your own. But a drawback is that, often, a donor is giving to support your fundraising participants more than they\u2019re supporting you. Asking your participants to write personal thank-you notes to their supporters is a valuable way to help reach those donors and make them feel special.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you can do<\/h3>\n\n\n\n<p>After the event has concluded, give your participants their donors\u2019 information. Ask them to send follow-ups to their individual supporters, and give them some useful information to include in those communications. When your participants are thanking their friends, make sure they can share specifics about their donors\u2019 impact. Examples of specifics you can give them include how much money they raised overall, how donations make a difference, or details about the programs they helped fund.<\/p>\n\n\n\n<p>If you give your participants the right information and good guidance, their thank-you notes can help you establish a good relationship with their supporters. That sets you up to keep those new donors engaged long after the event\u2019s conclusion!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"previously\">Previously in the Diary of a Peer-to-Peer Fundraiser<\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-transition-participants-into-event-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diary of a Peer-to-Peer Fundraiser: How to Transition Participants into Event Mode<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-keep-participants-active\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diary of a Peer-to-Peer Fundraiser: How to Keep Participants Active<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-empower-participants\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diary of a Peer-to-Peer Fundraiser: How to Empower Participants<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/diary-peer-peer-fundraiser-get-participants-inspired\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diary of a Peer-to-Peer Fundraiser: How to Get Your Participants Inspired<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-start-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diary of a Peer-to-Peer Fundraiser: How to Start Fundraising<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Next up in the Diary of a Peer-to-Peer Fundraiser<\/h3>\n\n\n\n<p>You\u2019ve put a lot of effort into recruiting and engaging your participants, and you\u2019ve (ideally) encountered some brand-new donors who are interested in your nonprofit and your mission. In our final entry, we\u2019ll explore steps you can take to keep your peer-to-peer participants (and their donors) engaged with your organization between events and, hopefully, for years to come.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want to see how Qgiv\u2019s peer-to-peer platform works?<\/h2>\n\n\n\n<p>You can do that! Contact us online to get more information or\u00a0<a href=\"https:\/\/www.qgiv.com\/demo-request\" target=\"_blank\" rel=\"noreferrer noopener\">schedule a one-on-one tour of our tools<\/a>. You\u2019ll see exactly the same system our group of 20 participants used to raise $43,324.16! You can also check out these other really great\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/springing-into-peer-to-peer-season-customer-event-examples-we-love\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer event examples from our clients<\/a>.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-49c30505-7fef-4c76-b741-456991ba682b\"><span class=\"hs-cta-node hs-cta-49c30505-7fef-4c76-b741-456991ba682b\" id=\"hs-cta-49c30505-7fef-4c76-b741-456991ba682b\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/49c30505-7fef-4c76-b741-456991ba682b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-49c30505-7fef-4c76-b741-456991ba682b\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/49c30505-7fef-4c76-b741-456991ba682b.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '49c30505-7fef-4c76-b741-456991ba682b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been following the Diary of a Peer-to-Peer Fundraiser series, you know that I just had the pleasure of participating in my very first peer-to-peer fundraiser (if you\u2019re not familiar with this fundraising style, learn all about it\u00a0right over here!). The whole process of participating in the Lakeland Derby was a blast for a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,267],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diary of a Peer-to-Peer Fundraiser: How to Close Your P2P Event - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Your peer-to-peer event may be over, but you&#039;re not done yet! Use these ideas to wrap up your event while keeping participants engaged with your nonprofit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/diary-of-a-peer-to-peer-fundraiser-how-to-close-your-p2p-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diary of a Peer-to-Peer Fundraiser: How to Close Your P2P Event - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Your peer-to-peer event may be over, but you&#039;re not done yet! 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