The good news is that smaller organizations that take the DIY approach in the marketing department can get in the game with a little advanced planning and dedicated time.<\/p>\n\n\n\n
Read on for four easy-to-implement tips for working Instagram like a pro without having a pro on staff.<\/p>\n\n\n\n
1. Decide what you want<\/h2>\n\n\n\n
The first step toward reaching your donor engagement goals using Instagram is to figure out what those goals are.<\/p>\n\n\n\n
To start, you might consider the question, \u201cWhat does our organization look like a year from now if we successfully engage donors on Instagram?\u201d Some ideas that might come to mind are dollars raised, sponsorships secured, or new opportunities made available to support your mission.<\/p>\n\n\n\n
Now that you have a better understanding of what you want to achieve, set two to three overarching goals that will help get you there.<\/p>\n\n\n\n
Here\u2019s an example:<\/strong><\/p>\n\n\n\n These goals will provide a road map for your Instagram donor engagement strategy.<\/p>\n\n\n\n The content calendar is the heart of any successful social media strategy: it helps pump out content at a nice, steady rhythm. And, it helps to ensure that you\u2019re consistently, strategically moving toward your donor engagement goals.<\/p>\n\n\n\n Your content calendar does not have to be complicated. Begin by deciding what type of content you\u2019d like to post consistently and how often. An excellent content calendar will tie strategically to your donor engagement goals. <\/p>\n\n\n\n Here\u2019s a basic, sample calendar that correlates with the example goals outlined above:<\/strong><\/p>\n\n\n\n\n
2. Use a content calendar<\/h2>\n\n\n\n
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