{"id":14537,"date":"2019-08-09T11:36:24","date_gmt":"2019-08-09T15:36:24","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=14537"},"modified":"2024-11-12T12:02:20","modified_gmt":"2024-11-12T17:02:20","slug":"new-york-fundraising-lab-recap","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/new-york-fundraising-lab-recap\/","title":{"rendered":"How Fundraising Really Works: New York Fundraising Lab Recap"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Thanks so much to all of our clients who joined us at the New York Fundraising Lab on August 6th!<\/p>\n

Attendees networked with other local nonprofits, enjoyed a presentation from Jason Lewis on \u201cDoes Your Organization Have a Shared Understanding of How Fundraising Really Works?,<\/em>\u201d saw how other clients are using Qgiv\u2019s features and driving success, and learned how to write a better appeal letter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=”14567,14568,14569″ img_size=”450×350″][vc_column_text]The purpose of the Fundraising Lab is to host events that give local organizations the opportunity to connect with each other and benefit from the expertise of industry pros. The events also give nonprofits the chance to talk with staff about all things Qgiv![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”turquoise”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

Does Your Organization Have a Shared Understanding of How Fundraising Really Works?<\/h2>\n

Jason Lewis explained how there are three \u201clanes\u201d that donors can be in.<\/p>\n

Lane 1: one-time gifts, generally “trivial” gifts
\nLane 2: second gifts and onward
\nLane 3: larger gifts, more involvement<\/p>\n

Lane 3 is closest to the mission and Lane 1 is the farthest.<\/p>\n

Most fundraisers are pushed into jobs that require acquiring more and more lane 1 donors, but there’s not much emphasis on developing the other lanes. This isn’t a sustainable fundraising model; we need to focus on developing relationships with those donors to move them across the lanes and closer to the mission.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=”turquoise”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

How To Build a Better Appeal<\/h2>\n

Abby Jarvis, Nonprofit Education Manager at Qgiv, went step-by-step on how to craft a better appeal letter, from what people look at first in the letter to how to catch people\u2019s attention with the envelope!<\/p>\n