{"id":14593,"date":"2019-08-14T09:03:49","date_gmt":"2019-08-14T13:03:49","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=14593"},"modified":"2023-09-22T13:23:20","modified_gmt":"2023-09-22T17:23:20","slug":"three-nonprofits-get-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/three-nonprofits-get-social-media\/","title":{"rendered":"Three Nonprofits That Nailed It on Social Media"},"content":{"rendered":"\n

Between managing volunteers, bringing in donations, planning upcoming events, and more, carving out the time to craft a social media strategy can feel impossible. For a busy nonprofit, it\u2019s easier to see examples of what works rather than read a laundry list of what you should and shouldn\u2019t be doing. Here at Qgiv we understand the craziness of a nonprofit schedule. So, we rounded up some clear examples of nonprofits that successfully use social media to build support for their cause. Following these examples will help increase engagement and donor confidence in your nonprofit\u2014and that\u2019s always a win in our book.<\/p>\n\n\n\n

Branding: make your nonprofit\u2019s message stand out<\/h2>\n\n\n\n

\u201cBranding\u201d is more than just a buzzword. Done well, branding can increase your nonprofit\u2019s perceived legitimacy online and make your content more recognizable. Why does your content need to be recognizable and stand out?\u00a0Facebook users share 684,478 pieces of content per minute. Each day more than 500 million tweets are processed on X and 80 million photos are posted to Instagram.<\/a>\u00a0When your supporters scroll through their feed, do they immediately connect the event photos you just posted with your organization? This connection is critical because it helps a range of supporters identify your organization. There\u2019s no point posting about the impact a donation can have if your followers don\u2019t connect\u00a0their<\/em>\u00a0potential impact with\u00a0your<\/em>\u00a0organization.<\/p>\n\n\n\n

To incorporate branding into your nonprofit\u2019s social media strategy you should utilize a consistent color scheme, logo, and (depending on the resources at your disposal) a set of icons. What you\u2019re trying to create with this consistency is a recognizable look. Branding ties everything you post back to your organization in a visual way.<\/p>\n\n\n

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Big Brothers Big Sisters of America (we\u2019ve provided examples from\u00a0Big Brothers Big Sisters of Jasper and Newton Counties<\/a>) has a clear brand\u2014green and black principle colors, a logo that uses these colors, and square lines\/shapes. Try to follow their example for the visual content you post and be sure to ask yourself:\u00a0will my supporters tie this image to my nonprofit<\/em>?<\/p>\n\n\n

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