{"id":15130,"date":"2019-09-17T16:40:32","date_gmt":"2019-09-17T20:40:32","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=15130"},"modified":"2021-05-28T12:12:28","modified_gmt":"2021-05-28T16:12:28","slug":"denver-fundraising-lab-recap","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/","title":{"rendered":"Philanthropy&#8217;s Next Generation Now: Denver Fundraising Lab Recap"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Thanks so much to all of our clients who joined us at the Denver Fundraising Lab on September 17th!<\/p>\n<p>Attendees networked with other local nonprofits, enjoyed a presentation from Emily Davis on \u201c<em>Philanthropy&#8217;s Next Generation Now,<\/em>\u201d saw how other clients are using Qgiv\u2019s features and driving success, and learned how to write a better appeal letter.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;15136,15137,15138,15139,15141&#8243; img_size=&#8221;450&#215;350&#8243;][vc_column_text]The purpose of the Fundraising Lab is to host events that give local organizations the opportunity to connect with each other and benefit from the expertise of industry pros. The events also give nonprofits the chance to talk with staff about all things Qgiv![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;turquoise&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<h2>Philanthropy&#8217;s Next Generation Now<\/h2>\n<p>Emily Davis, President of Emily Davis Consulting,\u00a0shared insight into generational philanthropy and how each generation has individual preferences for how they&#8217;re engaged by nonprofits.<\/p>\n<ul>\n<li>Traditionalist (1900-1945): Direct mail and phone calls<\/li>\n<li>Boomers (1946-1964): Emails and Facebook<\/li>\n<li>Gen Xers (1965-1980): Websites, E-Letters, and Emails<\/li>\n<li>Millennials (1981-1996): Mobile, social media and websites<\/li>\n<\/ul>\n<p>A few key points to keep in mind:<\/p>\n<ul>\n<li>Philanthropists are like snowflakes. No two are alike.<\/li>\n<li>Lifetime giving loyalty starts in people&#8217;s 30s.<\/li>\n<li>Millennials are coming out of high school with more volunteer hours than any other generation.<\/li>\n<li>Build long-term and authentic relationships with your donors. Don&#8217;t treat them like they&#8217;re ATMs.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;turquoise&#8221;][vc_column_text]\n<h2>Qgiv Roadmap &amp; Customer Showcase<\/h2>\n<p>Jennifer Mansfield, Qgiv\u2019s Vice President of Customer Experience, showcased the Qgiv roadmap. This included not only recent features, enhancements, and new products but what we have planned for the coming months. She shared that feedback from your organizations are heavily weighed into this process, so keep sharing your feedback with the CX team!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator color=&#8221;turquoise&#8221;][vc_column_text]\n<h2>How to Build a Better Appeal<\/h2>\n<p>Afton Lorenz, Customer Success Manager at Qgiv, went step-by-step on how to craft a better appeal letter, from what people look at first in the letter to how to catch people\u2019s attention with the envelope!<\/p>\n<ul>\n<li>How donors skim an appeal<\/li>\n<\/ul>\n<ol>\n<li>Pictures<\/li>\n<li>Salutation<\/li>\n<li>Johnson Box &amp; Post Script<\/li>\n<li>Signature<\/li>\n<li>Body of the letter<\/li>\n<\/ol>\n<ul>\n<li>Pictures\n<ul>\n<li>Choose powerful images<\/li>\n<li>People are going to feel more connected to a picture of a person or animal looking happy and healthy than sad or sick<\/li>\n<\/ul>\n<\/li>\n<li>Salutation\n<ul>\n<li>Don\u2019t \u201cDear Friend\u201d your donors<\/li>\n<li>Try to use a salutation that matches the person\u2019s interest if you don\u2019t have their name. For example, use something like \u201cDear Animal Justice Warrior.\u201d<\/li>\n<\/ul>\n<\/li>\n<li>Johnson Box &amp; Post Script\n<ul>\n<li>79-90% of readers look here first!<\/li>\n<li>Great place to make an ask<\/li>\n<\/ul>\n<\/li>\n<li>Signature\n<ul>\n<li>Use someone besides the CEO to sign, like a volunteer or board member. If it is the CEO\u2019s signature, try to include a personal note.<\/li>\n<li>Be creative with the signature! For example, if your appeal is for an animal shelter, have the signature be from an adoptable pet<\/li>\n<\/ul>\n<\/li>\n<li>Body of the Appeal\n<ul>\n<li>Make it easy to scan<\/li>\n<li>Make sure that it\u2019s donor-centered. It should contain more \u201cYou\u201d language than org-centered language.<\/li>\n<li>Read the letter out loud! This is a good way to ensure it flows and makes sense.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Want to see if a Fundraising Lab is heading to a city near you?\u00a0<a href=\"https:\/\/www.qgiv.com\/fundraisinglab\"><strong>Check out this page for more locations!<\/strong><\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Thanks so much to all of our clients who joined us at the Denver Fundraising Lab on September 17th! Attendees networked with other local nonprofits, enjoyed a presentation from Emily Davis on \u201cPhilanthropy&#8217;s Next Generation Now,\u201d saw how other clients are using Qgiv\u2019s features and driving success, and learned how to write a better appeal [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":11030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philanthropy&#039;s Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philanthropy&#039;s Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Thanks so much to all of our clients who joined us at the Denver Fundraising Lab on September 17th! Attendees networked with other local nonprofits, enjoyed a presentation from Emily Davis on \u201cPhilanthropy&#8217;s Next Generation Now,\u201d saw how other clients are using Qgiv\u2019s features and driving success, and learned how to write a better appeal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T20:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-28T16:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/08\/denver-city-skyline-generic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fundraising Lab\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fundraising Lab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\"},\"author\":{\"name\":\"Fundraising Lab\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b48367aadf1a8cde89b53d6d9988f71a\"},\"headline\":\"Philanthropy&#8217;s Next Generation Now: Denver Fundraising Lab Recap\",\"datePublished\":\"2019-09-17T20:40:32+00:00\",\"dateModified\":\"2021-05-28T16:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\"},\"wordCount\":621,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Fundraising ideas\",\"Fundraising practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\",\"name\":\"Philanthropy's Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2019-09-17T20:40:32+00:00\",\"dateModified\":\"2021-05-28T16:12:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundraising practices\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fundraising ideas\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/fundraising-ideas\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Philanthropy&#8217;s Next Generation Now: Denver Fundraising Lab Recap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b48367aadf1a8cde89b53d6d9988f71a\",\"name\":\"Fundraising Lab\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11947dde6180ee59ee5328bca45c5109?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11947dde6180ee59ee5328bca45c5109?s=96&d=mm&r=g\",\"caption\":\"Fundraising Lab\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/fundraisinglab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Philanthropy's Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/","og_locale":"en_US","og_type":"article","og_title":"Philanthropy's Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","og_description":"[vc_row][vc_column][vc_column_text]Thanks so much to all of our clients who joined us at the Denver Fundraising Lab on September 17th! Attendees networked with other local nonprofits, enjoyed a presentation from Emily Davis on \u201cPhilanthropy&#8217;s Next Generation Now,\u201d saw how other clients are using Qgiv\u2019s features and driving success, and learned how to write a better appeal [&hellip;]","og_url":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2019-09-17T20:40:32+00:00","article_modified_time":"2021-05-28T16:12:28+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2018\/08\/denver-city-skyline-generic.jpg","type":"image\/jpeg"}],"author":"Fundraising Lab","twitter_misc":{"Written by":"Fundraising Lab","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/"},"author":{"name":"Fundraising Lab","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b48367aadf1a8cde89b53d6d9988f71a"},"headline":"Philanthropy&#8217;s Next Generation Now: Denver Fundraising Lab Recap","datePublished":"2019-09-17T20:40:32+00:00","dateModified":"2021-05-28T16:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/"},"wordCount":621,"commentCount":0,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"articleSection":["Fundraising ideas","Fundraising practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/","url":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/","name":"Philanthropy's Next Generation Now: Denver Fundraising Lab Recap - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2019-09-17T20:40:32+00:00","dateModified":"2021-05-28T16:12:28+00:00","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/denver-fundraising-lab-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fundraising practices","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/"},{"@type":"ListItem","position":3,"name":"Fundraising ideas","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-practices\/fundraising-ideas\/"},{"@type":"ListItem","position":4,"name":"Philanthropy&#8217;s Next Generation Now: Denver Fundraising Lab Recap"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/b48367aadf1a8cde89b53d6d9988f71a","name":"Fundraising Lab","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11947dde6180ee59ee5328bca45c5109?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11947dde6180ee59ee5328bca45c5109?s=96&d=mm&r=g","caption":"Fundraising Lab"},"url":"https:\/\/www.qgiv.com\/blog\/author\/fundraisinglab\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/15130"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=15130"}],"version-history":[{"count":11,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/15130\/revisions"}],"predecessor-version":[{"id":18981,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/15130\/revisions\/18981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/11030"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=15130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=15130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=15130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}