{"id":15268,"date":"2019-10-04T07:57:25","date_gmt":"2019-10-04T11:57:25","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=15268"},"modified":"2021-08-03T17:14:12","modified_gmt":"2021-08-03T21:14:12","slug":"website-fundraising-ideas","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/website-fundraising-ideas\/","title":{"rendered":"Website Fundraising Ideas: 9 Ways to Promote Fundraising Campaigns"},"content":{"rendered":"

This guest post was contributed by Christine Soucy at Wired Impact.<\/em><\/p>\n

You\u2019re kicking off a fundraising campaign, but will your website visitors know about it? Updating your content based on a few simple website fundraising ideas can help keep your site up-to-date for each campaign you run.<\/span><\/p>\n

Your nonprofit\u2019s priorities shift on a regular basis, and your website content and calls to action should shift along with them. Otherwise, your website will fail to move visitors toward the things that you care about most at that point in time\u2014whether it\u2019s donations, memberships, event attendance, or another key action.<\/span><\/p>\n

Website Fundraising Ideas<\/b><\/h2>\n

There are a wide range of ways that you can use your website to alert visitors about new fundraising campaigns. Keep this list handy and run through it each time you launch a new fundraising effort.<\/span><\/p>\n

Create a landing page<\/b><\/h3>\n

Set up a dedicated page on your website for your fundraising campaign and direct visitors to that page from around your website. For all of the following calls to action (CTA, for short) around your website, link visitors to this strong landing page for the campaign.<\/span><\/p>\n

This page should anchor all of your promotional efforts and include all your campaign\u2019s details, including dates, where the funds are going, the driving purpose of the campaign, any matching gifts opportunities, and a <\/span>donation form<\/span><\/a>.<\/span><\/p>\n

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Homepage call to action<\/h3>\n

Your homepage is probably the most visited page on your website. Include a call to action within your homepage content to let all these visitors know about your new fundraising campaign and call them to participate.<\/span><\/p>\n

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Homepage hero image<\/b><\/h3>\n

Your homepage hero image is eye-catching and in-your-face as soon as a visitor lands on the page. For important fundraising campaigns, make the most of that space to draw supporters\u2019 attention to  the campaign with a strong image. Be sure to <\/span>keep text within the image to a minimum<\/span><\/a> and include a strong call to action.<\/span><\/p>\n

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Popup on your website<\/b><\/h3>\n

Website visitors are used to pop-ups, and (when done right) we\u2019ve seen them work wonders for nonprofits. <\/span>Create a pop-up<\/span><\/a> promoting your fundraising campaign that shows on key pages of your website, like mission-based content and your homepage.<\/span><\/p>\n

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Sidebar call to action<\/b><\/h3>\n

You know that section to the right of page that often includes navigation items and key calls to action? That\u2019s the sidebar, and it\u2019s a great place to promote your campaign. If possible, create a sidebar call to action for your campaign. Then, add it to those pages on your site where it makes the most sense, like your Mission & Vision, Impact, or Get Involved pages.<\/span><\/p>\n

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Call to Action on your Ways to Give page<\/b><\/h3>\n

Your fundraising campaigns are definitely ways to give, right? Add a call to action to the content on your <\/span>Ways to Give page<\/span><\/a> to let supporters know about this new way to support your mission.<\/span><\/p>\n

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Blog post updates <\/b><\/h3>\n

Use your blog<\/span><\/a> to keep your supporters updated on your campaign\u2019s progress. Publish a few blog posts throughout your campaign to let supporters know how it\u2019s going, share what you still need, highlight star supporters, or report impact from the campaign thus far. You can even link to these updates in campaign fundraising emails!<\/span><\/p>\n

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Within fundraising event pages <\/b><\/h3>\n

Lots of nonprofits use events as part of an overall fundraising campaign. Make sure you link your fundraising campaign page on relevant <\/span>event pages<\/span><\/a>.<\/span><\/p>\n

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Popular pages on your site<\/b><\/h3>\n

Use your popularity to let all of your visitors know about your fundraising campaigns. Review your website analytics in search of high-trafficked pages. And, within the content of those pages, look for opportunities to link your fundraising campaign. You might even use an inline CTA or include a brief CTA that looks different from the rest of the page.<\/span><\/p>\n

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Content Tips for Campaign Promotion<\/b><\/h2>\n

Now that you have a few ideas on where to promote campaigns on your website, I wanted to touch on a few of the hows.<\/span><\/p>\n

Fundraising campaign content should use:<\/span><\/p>\n