{"id":15916,"date":"2019-10-31T10:53:51","date_gmt":"2019-10-31T14:53:51","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=15916"},"modified":"2023-08-31T10:06:40","modified_gmt":"2023-08-31T14:06:40","slug":"social-media-horror-stories","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/social-media-horror-stories\/","title":{"rendered":"Social Media Horror Stories"},"content":{"rendered":"\n<p>Mistakes happen. On social media communication is public,\ntyped out, and never truly erasable because of the ever-powerful screenshot. Both\nsmall, local nonprofits and global organizations have experienced cringe-worthy\nmoments on social. You won\u2019t be able to foresee every potential crisis or\nsocial media mistake, but you can be better prepared for the day things do go\nawry by learning about the mistakes made by others and how they were handled. <\/p>\n\n\n\n<p>So, in the spirit of marketing preparedness, dim the lights, grab your Halloween candy, and get ready for a truly terrifying tale: Social Media Horror Stories. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"http:\/\/giphygifs.s3.amazonaws.com\/media\/aCchxIjrPCtG0\/giphy.gif\" alt=\"\" width=\"395\" height=\"243\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Placeholder Text Goes Rogue <\/strong><\/h4>\n\n\n\n<p>You use software like <a href=\"https:\/\/hootsuite.com\/\">Hootsuite<\/a> or <a href=\"https:\/\/buffer.com\/?gclid=CjwKCAjwxt_tBRAXEiwAENY8hSHJvxO-flz-DVRmQXzty9NElrBXNZtuNqwtzgocQpjRgeWgErxFUxoCSV8QAvD_BwE\">Buffer<\/a> to schedule your posts on social media. These tools are fantastic for organizing and scheduling your content in advance. Then one day, one of your coworkers comes to you in a frenzy with a screenshot of what was just published on your X account<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horrorstory2-1.jpg\" alt=\"\" class=\"wp-image-15918\" width=\"440\" height=\"174\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horrorstory2-1.jpg 683w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horrorstory2-1-300x119.jpg 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.miamiherald.com\/news\/nation-world\/national\/article186297773.html\">Your\nplaceholder text has gone rogue<\/a>. It\u2019s not just a reminder sitting in your\nscheduling software\u2014it\u2019s a post that all your followers can see. If you\u2019re\nquick enough, the \u201cdelete\u201d button can be your saving grace. If not, well, the\npost may live in infamy. <\/p>\n\n\n\n<p><em>Qgiv Pro-Tip: If you use post scheduling software make sure that your posts are automatically set to \u201cdraft\u201d instead of \u201cpublish\u201d or \u201cscheduled.\u201d Train any volunteers or employees that help you with this task to make sure placeholder text is never published. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>When the Social Media Trend Backfires<\/strong><\/h4>\n\n\n\n<p>We\u2019ve all been there. You see a topic trending and immediately wonder if it\u2019s something that relates to your organization. You may even read a few tweets and determine that the subject seems like something positive that inspires engagement. It\u2019s a win-win. Time to tweet. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/gaptweet-1024x664.jpg\" alt=\"\" class=\"wp-image-15919\" width=\"430\" height=\"279\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/gaptweet-1024x664.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/gaptweet-300x195.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/gaptweet-768x498.jpg 768w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.prdaily.com\/gap-veers-from-its-social-media-policy-in-twitter-blunder\/\">Gap\nmade that mistake in a now-infamous tweet<\/a>. The hashtag #Sandy was trending\nin advance of a major hurricane approaching the east coast of the U.S. in 2012.\nGap used the hashtag and approaching hurricane to plug online shopping. The\nbacklash was almost instant. <\/p>\n\n\n\n<p><em>Qgiv Pro-Tip: It can be easy to assume that a trending topic, no matter its nature, is good to discuss. All press is good press, right? Not in this case. If you belong to a large organization, it\u2019s important to understand how locals may feel about a trending topic. Something like a hurricane, or any trending event for that matter, may have bad implications for those close to the event. By capitalizing on the trend your organization displays insensitivity. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Glaring Typo<\/strong><\/h4>\n\n\n\n<p>Social media\u2019s instant nature makes it incredibly easy for\ntypos to slip through the cracks and leak into public posts. Unlike a direct\nmail appeal, which may be proofed by four different people over the course of\ntwo weeks, a social media post usually receives far less attention. <\/p>\n\n\n\n<p>You\u2019re going through your normal routine and a volunteer sends you a screenshot of a typo in a post. Your heart races and you scramble for the nearest phone or computer so you can click \u201cedit\u201d or \u201cdelete.\u201d Has the president of your nonprofit seen the typo? Board members? The thought alone puts a lump in your throat. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/giphygifs.s3.amazonaws.com\/media\/oB7TkM1DYOugo\/giphy.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Qgiv Pro-Tip: Typos happen. Try and implement a proofing\nprocess for social media content. Having at least one additional set of eyes on\na post before it\u2019s published will reduce the chance that content containing a\ntypo goes live.&nbsp; <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You\u2019ve Offended Everyone<\/strong><\/h4>\n\n\n\n<p>How\u2019s it possible to offend <em>everyone?<\/em> I\u2019m glad you\nasked. When there\u2019s one of you manning your social channels and the angry\ncomments come flooding in, it\u2019ll <em>feel<\/em> like you\u2019ve offended everyone. <\/p>\n\n\n\n<p>It all begins innocently enough. You have a great post idea; you even take extra time to proof your copy. Then your phone begins blowing up. How could you have known your post was offensive? <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horror5.jpg\" alt=\"\" class=\"wp-image-15920\" width=\"445\" height=\"371\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horror5.jpg 642w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/10\/horror5-300x250.jpg 300w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/digital\/american-apparel-mistakes-challenger-explosion-as-fireworks\/\">American\nApparel mistook the Challenger explosion for fireworks<\/a>. What was supposed\nto be a well-intentioned 4<sup>th<\/sup> of July post turned sour quickly.\nAmerican Apparel blamed their social media employee for the post and said they\nwere, \u201cborn after the tragedy\u2026\u201d <\/p>\n\n\n\n<p><em>Qgiv Pro-Tip: As corny as it sounds, our differences are our greatest strengths. What you may not notice could be extremely obvious to someone of a different demographic. Try to build a team of diverse volunteers and staff who can help make you aware of potential backlash before it happens. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>Mistakes happen. What we can learn from these social media\nfails is how to better prepare our own organizations and content. With the\nright preparation and proofing process your nonprofit will be on track to avoid\ntruly horrifying social media fails!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistakes happen. On social media communication is public, typed out, and never truly erasable because of the ever-powerful screenshot. Both small, local nonprofits and global organizations have experienced cringe-worthy moments on social. You won\u2019t be able to foresee every potential crisis or social media mistake, but you can be better prepared for the day things [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":15924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Horror Stories - Qgiv Blog<\/title>\n<meta name=\"description\" content=\"Mistakes happen. 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