{"id":16420,"date":"2019-11-19T13:47:12","date_gmt":"2019-11-19T18:47:12","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16420"},"modified":"2019-11-19T13:47:49","modified_gmt":"2019-11-19T18:47:49","slug":"forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/","title":{"rendered":"Forbes Report: Existing Donors Prefer Email; Facebook Leads in Donor Acquisition"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"960\" height=\"450\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/Forbes-Image.jpg\" alt=\"\" class=\"wp-image-16422\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/Forbes-Image.jpg 960w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/Forbes-Image-300x141.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/Forbes-Image-768x360.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Forbes summarized the findings of the research study we\ncompleted with Campaign Monitor! They shared a number of takeaways from the\nstudy, including insights into how donors discover and prefer to communicate\nwith nonprofits. Among the findings listed in the article are statistics like:<\/p>\n\n\n\n<ul><li>The largest segment of donors \u2013 42% \u2013 say they\nprefer to hear from a nonprofit via email<\/li><li>39.5% of donors say they find new organizations\nto donate to via Facebook<\/li><li>While 48% of nonprofits responded that events\nwere a great way to keep in touch with donors, only 4% of donors agreed<\/li><\/ul>\n\n\n\n<p>Read the <a href=\"https:\/\/www.forbes.com\/sites\/chrisstrub\/2019\/11\/18\/qgiv\/#7277ba2977fd\">full\nForbes article here<\/a>! You can also <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-data-backed-guide-to-nonprofit-marketing\/\">download\nand view the study here<\/a>.&nbsp; If you\u2019re\ninterested in learning more about how you can use the study\u2019s findings to\nimprove your donor communications, you can view the webinar Qgiv and Campaign\nMonitor presented together! <a href=\"https:\/\/www.campaignmonitor.com\/resources\/webinars\/5-data-backed-findings-from-the-donor-communication-study\/view\/\">Watch\nthe webinar recording here<\/a> or, if you want a high-level summary, <a href=\"https:\/\/www.qgiv.com\/blog\/5-key-takeaways-from-our-study-with-campaign-monitor\/\">check\nout this article summarizing our top 5 takeaways<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forbes summarized the findings of the research study we completed with Campaign Monitor! They shared a number of takeaways from the study, including insights into how donors discover and prefer to communicate with nonprofits. Among the findings listed in the article are statistics like: The largest segment of donors \u2013 42% \u2013 say they prefer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forbes Report: Existing Donors Prefer Email; Facebook Leads in Donor Acquisition - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Forbes summarized the findings of the research study we completed with Campaign Monitor! Here&#039;s what they shared and where you can go to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes Report: Existing Donors Prefer Email; Facebook Leads in Donor Acquisition - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Forbes summarized the findings of the research study we completed with Campaign Monitor! Here&#039;s what they shared and where you can go to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T18:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-19T18:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/Forbes-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"Forbes Report: Existing Donors Prefer Email; Facebook Leads in Donor Acquisition\",\"datePublished\":\"2019-11-19T18:47:12+00:00\",\"dateModified\":\"2019-11-19T18:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Bloomerang Fundraising in the news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/forbes-report-existing-donors-prefer-email-facebook-leads-in-donor-acquisition\/\",\"name\":\"Forbes Report: Existing Donors Prefer Email; Facebook Leads in Donor Acquisition - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2019-11-19T18:47:12+00:00\",\"dateModified\":\"2019-11-19T18:47:49+00:00\",\"description\":\"Forbes summarized the findings of the research study we completed with Campaign Monitor! 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