{"id":16439,"date":"2019-11-25T08:31:21","date_gmt":"2019-11-25T13:31:21","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16439"},"modified":"2023-08-31T10:06:24","modified_gmt":"2023-08-31T14:06:24","slug":"how-to-introduce-new-tech-to-donors-and-make-them-love-it","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-introduce-new-tech-to-donors-and-make-them-love-it\/","title":{"rendered":"How to Introduce New Tech to Donors (and Make Them Love It!)"},"content":{"rendered":"\n

New technology seems to crop up every day. Whether it\u2019s in\nthe form of a phone update, a new app, or an Apple release, technology is\nadvancing at a rapid pace.<\/p>\n\n\n\n

As a nonprofit fundraiser, you\u2019re always looking for new\nways to connect with donors, facilitate gifts, and improve communication. New\ntechnology helps achieve all those goals! But we humans don\u2019t necessarily love\nchange, and we can sometimes struggle to adopt new tech even if it makes our\nlives easier. Think about the times Facebook updated their platform\u2019s profiles\nand newsfeeds\u2026 people freaked out! <\/p>\n\n\n\n

So how can we introduce new technology to our donors in a\nway that encourages adoption and makes them feel good about it?<\/p>\n\n\n\n

We have some ideas!<\/p>\n\n\n\n

Tell People Why It\u2019s Great<\/strong><\/h4>\n\n\n\n

What problem does your new tech solve? Why is it good for\nyour donors? What will it help them do that they can\u2019t do with old tech?<\/p>\n\n\n\n

Your donors will be more likely to adopt new technology if\nit makes their lives easier or solves a problem that they face. Note that the\nemphasis is on why the tech is good for them<\/em>, not you. Sure, your new\ntechnology might help you raise more money, get that money faster, save you\ntime, etc. but those aren\u2019t selling points for your donors. Tell your donors\nwhy they<\/em> will be happy with your new tool.<\/p>\n\n\n\n

Want some examples? Here\u2019s how to present a few new tools to\nyour donors!<\/p>\n\n\n\n

Text-to-Donate:<\/strong> Making your donation is easier than ever! Just text OURKEYWORD to 50155 and follow the instructions. It only takes a few seconds to make a gift that will have a lifelong impact.<\/p>\n\n\n\n

Peer-to-Peer:<\/strong> Are you looking for more ways to make a difference? Try fundraising with us! You can set up a donation page, tell people why you\u2019re involved, and share with your friends and family. <\/p>\n\n\n\n

Donation App:<\/strong> Have you tried this new giving app? You can use it to donate, register for events, participate in our annual auction, and more! You can also use it to track your gifts and payment methods. It\u2019s a great way to stay involved! <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Tell People How to Use It<\/strong><\/h4>\n\n\n\n

This morning, I saw one of my Facebook friends post about\nhow much they hated a very small <\/em>change Facebook made to their platform.\nFacebook moved the \u201cBirthdays\u201d widget out of the home page and into the \u201cEvents\u201d\nsection of the platform, and he was angry about it<\/em>. He counted on that\nwidget to let him know about his friends\u2019 birthdays, and he missed several\nbirthdays because of the change.<\/p>\n\n\n\n

This is a great example of how set in their ways people\nbecome with their technology. We don\u2019t want change, we don\u2019t like change, we\nwill avoid change! Having to re-learn technology or adjust our existing\npatterns is a pain. You can help donors overcome that hurdle by telling them\nhow to use your new tech and telling them what to expect.<\/p>\n\n\n\n

Had my friend known in advance that Facebook was moving the\n\u201cBirthdays\u201d widget, he wouldn\u2019t have been so irritated about forgetting\npeoples\u2019 birthday. If you tell your donors what to expect and how to use your\nnew tools, you will mitigate a lot of confusion and irritation.<\/p>\n\n\n\n

Here are some examples!<\/p>\n\n\n\n

Text-to-Donate:<\/strong> Making a gift is easy! Just text OURKEYWORD to 50155 and follow the instructions. You\u2019ll be taken to a simple page where you can finalize your gift, and you\u2019ll receive your confirmation and receipt in minutes.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Peer-to-Peer:<\/strong> Once you\u2019ve registered, you\u2019ll be guided through the process of setting up your page, sharing it with your friends and family, and raising your first donations. We\u2019ll walk you through it every step of the way!<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Donation App:<\/strong> Once you\u2019ve registered, you\u2019ll be prompted to set up an account. Setting up your account just takes a minute and will make it easy to donate, register for events, or participate it our upcoming auction!<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

You can also add simple instructions to signs, brochures,\nevent signage, direct mail pieces, ads, and other assets you use to inspire\ndonors.<\/p>\n\n\n\n

Have People on Hand to Help<\/strong><\/h4>\n\n\n\n

If you\u2019re debuting your new tool at an event, make sure to\nhave volunteers or staff on hand to help people who might have questions. This\nis particularly important if you\u2019ve changed your tech completely instead of\njust adding a new tool! Some donors who are used to swiping a credit card\nthrough a giving kiosk may be taken aback if you decide to replace the kiosks\nwith, say, text donations instead of offering both options. Having staff on\nhand will help ease any \u201cfriction\u201d donors encounter when their standard way of\ngiving has changed!<\/p>\n\n\n\n

Make yourself available on other channels, too. If donors have questions about a new app, a new donation form, a new event, or any other piece of tech you\u2019ve introduced to your supporters, they\u2019ll reach out to you. Be ready! Make sure staff who interact regularly with your donor base are up to speed on any new tools or forms you\u2019re using. Donors may contact you through Facebook, X, email, or other channels\u2014ensuring they receive a thorough answer to their questions as soon as possible will ease their minds about using new tech.<\/p>\n\n\n\n

Conclusion<\/strong><\/h4>\n\n\n\n

Now that you know how to introduce new technology to your donors, why not learn about some of the cool fundraising tools available through Qgiv? Whether you’re looking to replace existing tools or add new ones to your fundraising toolbox, we’re here to help! You can learn more about out platform here<\/a>, or you can contact us for a personal tour<\/a> of our tools.<\/p>\n\n\n\n

Learn More about Qgiv<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

New technology seems to crop up every day. Whether it\u2019s in the form of a phone update, a new app, or an Apple release, technology is advancing at a rapid pace. As a nonprofit fundraiser, you\u2019re always looking for new ways to connect with donors, facilitate gifts, and improve communication. New technology helps achieve all […]<\/p>\n","protected":false},"author":3,"featured_media":16448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[],"acf":[],"yoast_head":"\nHow to Introduce New Tech to Donors (and Make Them Love It!) - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"How can you introduce new techn to donors in a way that encourages adoption? 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