{"id":16568,"date":"2019-11-25T17:01:35","date_gmt":"2019-11-25T22:01:35","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16568"},"modified":"2021-05-28T14:17:30","modified_gmt":"2021-05-28T18:17:30","slug":"what-you-post-matters-tips-to-grow-your-nonprofits-following","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/what-you-post-matters-tips-to-grow-your-nonprofits-following\/","title":{"rendered":"What You Post Matters! Tips to Grow Your Nonprofit\u2019s Following"},"content":{"rendered":"\n<p><strong>Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more.<\/strong>&nbsp; The larger your following, the more people see your content and calls to action. So, what\u2019s the best way to gain followers? In short, it\u2019s all about engaging content. What you post matters.<\/p>\n\n\n\n<p>Keep reading for four tips your nonprofit can implement today to gain more social media followers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) Post\nVideos<\/strong><\/h4>\n\n\n\n<p>Across all\nsocial media platforms <a href=\"https:\/\/www.wyzowl.com\/video-social-media-2019\/\">video is the most engaged with type of content<\/a>. The algorithms used by Facebook and\nInstagram prioritize displaying content that receives engagement\u2014so the more\nengagement a post receives the more likely it is to be seen. Posts with video\nhave <a href=\"https:\/\/offers.hubspot.com\/video-social-media-marketing\">48% more views<\/a> then those without! <\/p>\n\n\n\n<ul><li>The\nvideos you upload onto social should include subtitles because most people\nwatch video on social without sound. Platforms like Facebook make it easy to\nadd subtitles with their <a href=\"https:\/\/www.facebook.com\/help\/427723640933279?helpref=uf_permalink\">closed caption settings<\/a>.<\/li><li>Most\nvideos are only viewed for 10-30 seconds on social media, so try and hook your\naudience within the first 30 seconds. Try to keep your videos about a minute\nlong (the sweet spot is around 30 seconds). <\/li><li>Make\nsure everyone you feature in your video has signed a release form and consents\nto be featured in your content. <\/li><li>Upload\nyour videos directly onto each platform so your video plays immediately. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/MercyShips\/videos\/965340247159596\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/mercyshipsexample-1024x576.jpg\" alt=\"\" class=\"wp-image-16569\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/mercyshipsexample-1024x576.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/mercyshipsexample-300x169.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/mercyshipsexample-768x432.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/mercyshipsexample.jpg 1258w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption> This video by <a href=\"https:\/\/www.facebook.com\/MercyShips\/\">Mercy Ships<\/a> is only 30 seconds long and was uploaded with a compelling caption that prompts the viewer to go to Mercy Ships\u2019 website to read the rest of the story.  <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Post\nVisual Content<\/strong><\/h4>\n\n\n\n<p>After video,\nimages are the next most engaged with type of content on social media. Adding\nimages to your posts will increase your posts\u2019 reach and engagement, helping\nmore people discover and potentially follow your nonprofit. Tweets with images\nreceive 150% more engagement than tweets without images and Facebook posts with\nimages see 2.3x more engagement than those without (<a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy?__hstc=176988154.829b22099fca8ce457314dbd01d9a6f8.1573675471125.1574114798591.1574439104961.3&amp;__hssc=176988154.1.1574439104961&amp;__hsfp=2724414874#sm.000016wuajrkahfe3uxalaha8jh0c\">Hubspot<\/a>).\n<\/p>\n\n\n\n<ul><li>Make sure the images you upload are sized correctly for each platform. The last thing you want is for half of an important image to be cropped in a post! Check out our <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/infographic-giving-tuesday-social-media-image-size-cheat-sheet\/\">social media image size cheat sheet<\/a> for help.&nbsp; <\/li><li>Just like if you were writing a fundraising appeal, feature images of real people who have been impacted by your organization. These photos will perform better than stock photography and will build awareness of the work your nonprofit does. <\/li><li>Don\u2019t default to relying on the image included in a link. A full-size image uploaded with a post performs better than a post featuring a link\u2019s thumbnail image.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"494\" height=\"849\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/globalwildlifeconservation-2.jpg\" alt=\"\" class=\"wp-image-16573\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/globalwildlifeconservation-2.jpg 494w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2019\/11\/globalwildlifeconservation-2-175x300.jpg 175w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><figcaption>This post by <a href=\"https:\/\/www.facebook.com\/globalwildlife\/\">Global Wildlife Conservation<\/a> highlights the animals being impacted by the nonprofit&#8217;s work and the volunteers who are making it possible. <\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Hold\nContests<\/strong><\/h4>\n\n\n\n<p>Social media contests are a great way to increase your follower count. By encouraging your current followers to tag their friends in a giveaway\/contest post, you\u2019re incentivizing engagement and driving traffic to the page where you announced your contest.<\/p>\n\n\n\n<ul><li>Create\na graphic using a site like Canva or snap a high-quality image of the items you\nplan to give away, then share the image on your social channels with contest\ninstructions. <\/li><li>Keep\nthe number of steps in your contest to a minimum. Anywhere from one to three\nsteps is the norm for social media contests. You want your current followers to\n<em>not<\/em> see the contest as a hassle. The more entries you receive the more\nengagement you\u2019ll receive as well, resulting in more people seeing your post. <\/li><li>State\nwhen the contest ends, who qualifies to receive the prize, and how you\u2019ll\nannounce a winner. <\/li><li>Cross\npromote the contest. Share contest details on more than one social media\nplatform to reach as many people as possible. <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4) Post Relevant Content<\/strong><\/h4>\n\n\n\n<p>According to\nthe <a href=\"https:\/\/sproutsocial.com\/insights\/data\/index\/\">Sprout Social Index<\/a>, the top three reasons people follow\nan organization on social is to learn more about the organization, to be\nentertained, and to stay up to date on news about your nonprofit. Try to craft\nposts that land in one of these three categories.<\/p>\n\n\n\n<p>&nbsp;When you\u2019re experimenting with different types\nof informational, entertaining, and newsworthy content, analyze the results\nafter. What posts receive the most engagement? Look for trends among your top\nperforming posts and create content that incorporates these trends. Consider\ncreating the following posts:<\/p>\n\n\n\n<ul><li>Volunteer\nand donor spotlights. Share images of your organization\u2019s most devoted\nsupporters along with a quote describing why they\u2019re involved in your\norganization.&nbsp; This sort of post informs\nyour audience about the different ways people can get involved with your\nnonprofit. These posts can even include a call to donate or volunteer. <\/li><li>Feature\nsomeone who has been impacted by your organization. This post can be emotional\nand even inspiring\u2014it should give your current followers a glimpse at the\nimpact your nonprofit has. <\/li><li>Share\nnews about your nonprofit. Are you expanding? What were the results of your\nlatest campaign? By sharing news about your nonprofit on social media, you give\nyour followers content they are likely to be interested in and engage with. <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>What you\npost on social media heavily impacts your follower growth. With the right type\nof content, you can increase engagement on your posts resulting in more people\nlearning about your nonprofit. For more insight on creating great content that\ndrives your engagement rate and following up, check out these blogs:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.qgiv.com\/blog\/three-nonprofits-get-social-media\/\">Three Nonprofits That Nailed It on Social Media<\/a><\/li><li><a href=\"https:\/\/www.qgiv.com\/blog\/how-to-use-social-media-to-help-achieve-your-nonprofits-goals\/\">How to Use Social Media to Help Achieve Your Nonprofit\u2019s Goals<\/a><\/li><li><a href=\"https:\/\/www.qgiv.com\/blog\/customer-service-social-media-combining-no-brainer\/\">Customer Service and Social Media: Why Combining Them is a No-Brainer<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more.&nbsp; The larger your following, the more people see your content and calls to action. So, what\u2019s the best way to gain followers? In short, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":16576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Post Matters! Tips to Grow Your Nonprofit\u2019s Following - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/what-you-post-matters-tips-to-grow-your-nonprofits-following\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Post Matters! 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