{"id":16578,"date":"2021-06-23T16:30:48","date_gmt":"2021-06-23T20:30:48","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16578"},"modified":"2025-07-31T19:27:11","modified_gmt":"2025-07-31T23:27:11","slug":"effective-fundraising-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/effective-fundraising-for-nonprofits\/","title":{"rendered":"Nonprofit Fundraising: How to Run an Effective Campaign"},"content":{"rendered":"\n<p>As your nonprofit organization continues to grow, it\u2019s time to consider investing in an effective<a href=\"https:\/\/www.qgiv.com\/our-platform\" target=\"_blank\" rel=\"noreferrer noopener\"> fundraising platform<\/a> that truly accommodates your nonprofit\u2019s size, financial needs, and developing fundraising strategies.&nbsp; Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. <strong>Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is fundraising important for nonprofits?<\/h2>\n\n\n\n<p>Fundraising is important for nonprofits because it supports each organization\u2019s work by providing financial revenue and setting up opportunities for future engagement with donors. <strong>With an effective and sustainable nonprofit fundraising campaign, charities have the potential to engage broad audiences and increase their impact as their funding grows. <\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sustainable fundraising practices can help you grow, ensure long-term support, and even aid larger projects like funding research.&nbsp; Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"#1\">Develop a Strategy<\/a><\/li>\n\n\n\n<li><a href=\"#2\">Understand the Giver\u2019s Journey<\/a><\/li>\n\n\n\n<li><a href=\"#3\">Focus on Acquiring and Retaining Donors<\/a><\/li>\n\n\n\n<li><a href=\"#4\">Leverage Nonprofit Fundraising Best Practices<\/a><\/li>\n<\/ul>\n\n\n\n<p>Are you ready to maximize your fundraising efforts and see real results? Let\u2019s begin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">Develop a Strategy<\/h2>\n\n\n\n<p>Every fundraising initiative has a cost, and there is a delicate balance between fundraising revenue and expenses. All fundraisers know that their main goal is to raise money, but not all of them think about sustainability or scalability. Focus on tried-and-true opportunities for growth in order to be prepared for the long term.&nbsp; When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. <\/p>\n\n\n\n<p>Create <a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">engaging opportunities<\/a> for new donors, but make sure those opportunities will be profitable in the long run. You don\u2019t want the money you spend on your campaign to be more than the money you raise!&nbsp; You\u2019ll also need to add <a href=\"https:\/\/www.qgiv.com\/our-platform\" target=\"_blank\" rel=\"noreferrer noopener\">software and online solutions<\/a> to your fundraising strategy. The tools you choose will depend on your nonprofit\u2019s unique needs! Creating the perfect fundraising strategy takes a lot of time and effort, so your best bet to grow and raise more each year is to first lay out a solid fundraising foundation.&nbsp; Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. <\/p>\n\n\n\n<p>Once you have that part in place, it\u2019s time to find <a href=\"https:\/\/www.qgiv.com\/blog\/top-nonprofit-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising tools<\/a> that will help you meet those goals. <strong>This means identifying&nbsp; effective and capable tools to help you make strategic moves based on accurate, updated data. <\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use a CRM to help with donor research&nbsp;<\/h3>\n\n\n\n<p>Data-driven fundraising strategies are always the smartest move, so make sure you have the necessary constituent relationship management software (CRM) integrations and reporting tools. A good CRM will help you track your donors\u2019 giving history, document their engagement with your organization, and help you identify opportunities to build strong donor relationships that will last for years. They\u2019ll also help you build profiles on your donors that include their contact information and communication preferences. <\/p>\n\n\n\n<p>These days, investing in fundraising tools with <a href=\"https:\/\/www.qgiv.com\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CRM integrations<\/strong><\/a> is more of a necessity than general fundraising advice. Having access to donor data is important for learning donor habits and increasing donor retention.&nbsp; By using a CRM\u2019s&nbsp;fundraising reporting tools, you can compile effective reports that help you understand and document your research into your donor base. With this research, you can start developing and improving your fundraising plan.&nbsp; <\/p>\n\n\n\n<p>So, if you know you want to attract high-impact donors and retain them, turn to the data in your CRM. What groups of people tend to be your most invested donors? Where did you find them? How do you communicate with them? Using your CRM to understand those patterns will help you replicate past successes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lay out a fundraising plan<\/h3>\n\n\n\n<p>Thanks to your CRM, you know who you want your new donors to be. Now it\u2019s time to plan out how you\u2019ll find them!&nbsp; Nonprofit fundraisers should be based on an <a href=\"https:\/\/www.qgiv.com\/blog\/giving-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">established plan<\/a>. It\u2019s important your fundraising team sets up a:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Realistic fundraising goal.<\/strong> Consider how much you should raise to effectively help your mission while keeping your budget in mind.&nbsp;<\/li>\n\n\n\n<li><strong>Timeline for the campaign<\/strong>. Time limitations provide a sense of urgency, motivating donors, and encouraging you to establish smaller, manageable goals leading up to your larger one.&nbsp;<\/li>\n\n\n\n<li><strong>Budget for expenses<\/strong>. Don\u2019t risk accidentally spending more on your fundraising activities than you raise.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Gift range chart<\/strong>. This notes the number of donations needed to reach your goal, as well as the number of donations at varying levels you need to solicit. For example: if you know that your average donor gives you ~$70, that some of your donors give $100+, and that a large portion of your donors give at the $25 level, you can make some solid predictions about how your donors will interact with your campaign. You should note how many prospects you may have to reach out to at each giving level. Base this on your documented research, and follow it carefully!&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Measure all fundraising metrics<\/h3>\n\n\n\n<p>No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system.&nbsp; Use the data in your CRM to measure <em>all<\/em> metrics, including donation amounts, donation frequency, donor details, and more!&nbsp;<\/p>\n\n\n\n<p>Then, evaluate what donor acquisition and engagement strategies worked and what didn\u2019t.&nbsp;<\/p>\n\n\n\n<p>Use your CRM or your fundraising platform\u2019s dashboard to track the number of:&nbsp;<\/p>\n\n\n\n<ul>\n<li>New, lapsed, or at-risk donors.&nbsp;<\/li>\n\n\n\n<li>Donor retention and churn rates.&nbsp;<\/li>\n\n\n\n<li>Donor lifetime value.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If your retention rates start to falter, you know your overall strategy needs to be tweaked.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Note what performed well and what didn\u2019t<\/h3>\n\n\n\n<p>After you wrap up each campaign, take time to review what tactics worked and where you can improve. Use your CRM and fundraising software to compile reports that include data like how users found your donation form, their giving method and amount, and if they engaged with you online or in person. This way, you can note which engagement methods were most successful and focus your energies accordingly in the future! You may also be able to identify areas for improvement; if you notice your in-person engagement strategy fell short of its goal, you may be able to tweak that strategy in the future.&nbsp; <\/p>\n\n\n\n<p><strong>The common thread to follow throughout these strategic steps is that you should base your strategy and fundraising efforts on concrete data and research, then use that data to constantly tweak and improve your methods. Your nonprofit\u2019s fundraising team should be consistently using your data to improve your techniques!<\/strong>&nbsp; <\/p>\n\n\n\n<p>With the <a href=\"https:\/\/www.qgiv.com\/our-platform\" target=\"_blank\" rel=\"noreferrer noopener\">right fundraising software solution<\/a>, you can learn from past campaigns to tweak and develop your strategies.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">Understand the giver\u2019s journey<\/h2>\n\n\n\n<p>To truly create a sustainable nonprofit fundraising campaign, you need to fully understand your giver\u2019s journey. Though each of your donors and supporters is unique and different, they all follow a similar journey as they get to know your nonprofit\u2019s mission and make each gift. &nbsp; Understanding each stage of that journey will help you identify sticking points and obstacles your donors may encounter! Removing those obstacles will boost your conversion rates, which means you\u2019ll attract more donors <em>and<\/em> raise more money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The giver\u2019s journey<\/h3>\n\n\n\n<p>As you work toward attracting new donors and retaining existing ones, it\u2019s important to increase awareness about your cause and give your supporters the tools and resources they need to confidently donate to your nonprofit. Here are the main steps of the giver\u2019s journey:&nbsp;<\/p>\n\n\n\n<ol>\n<li><strong>A potential donor becomes aware of your organization, mission, and work. <\/strong>Make a lasting first impression! You can do this by hosting events to launch your campaigns or using relevant media to introduce your cause across various social platforms.&nbsp;<\/li>\n\n\n\n<li><strong>If the potential donor is interested in your organization, they begin to research who you are.<\/strong> Make sure you provide an easy way to access the information they\u2019re looking for. For example, our <a href=\"https:\/\/go.qgiv.com\/ebook-generational-giving-report\" target=\"_blank\" rel=\"noreferrer noopener\">Generational Giving Report<\/a> found that donors from the Baby Boomer generation look for financial reports and tax returns as they research nonprofits. With that in mind, you\u2019ll want to optimize your main organization\u2019s website to be easily navigable and to make your 990 and impact reports easy to find. For other donors, you\u2019ll want to present relevant information so they understand your nonprofit\u2019s main mission and the impact they\u2019ll make by supporting your work. After all, supporters are nearly <a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% more likely<\/a> to give a second donation if they used a branded page with an impact statement the first time they gave.&nbsp;<\/li>\n\n\n\n<li><strong>Give your donor a reason to give. <\/strong>Your donor\u2019s research might spark an interest in researching your cause and other organizations that do similar work. It\u2019s great that you educated someone about your cause, but you don\u2019t want to drive them to a different organization. Keep new supporters interested in your work by highlighting the real impact they can have by giving to your nonprofit. Share stories and<a href=\"https:\/\/dogpawstudio.com\/using-testimonials-on-nonprofit-websites-to-show-authority\/\" target=\"_blank\" rel=\"noreferrer noopener\"> testimonials<\/a> from the people you help! You can also make sure your marketing material includes case studies and real stories from the people you help.&nbsp;<\/li>\n\n\n\n<li><strong>The potential donor turns into a donor after evaluating their options and donating to the organization.<\/strong> If someone decides to donate to your cause, you need to make this process as quick and convenient as possible. Make sure you have an easy-to-use online donation form, multiple ways to give (like <a href=\"https:\/\/www.qgiv.com\/text-fundraising\" target=\"_blank\" rel=\"noreferrer noopener\">text fundraising<\/a>!), and other elements like suggested giving amounts, recurring gift capability, and a <a href=\"https:\/\/doublethedonation.com\/matching-gift-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">searchable matching gift database<\/a>!&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>As you lead potential donors to make that gift, make sure the process is positive and streamlined so that they\u2019ll be more likely to donate again later.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">After the donation<\/h3>\n\n\n\n<p>The post-donation phase is when donors either <em>feel good about their gift <\/em>or<em> totally forget about it.<\/em> That\u2019s why it\u2019s important to show donor appreciation and be clear about the donor\u2019s positive impact.&nbsp; Consider ways to guarantee your fundraising efforts have a sustainable, long-term impact! The two easiest ways to meet that goal are ensuring that the donor recommends your organization to their family and friends and by encouraging the donor to turn into a <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/the-impact-of-recurring-giving\/\" target=\"_blank\" rel=\"noreferrer noopener\">recurring donor<\/a>. Try using these post-donation engagement methods:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Personalized emails<\/strong>. By integrating your fundraising tools and your CRM system, your communications team can use accurate donor data to individualize email content. Make sure you always include your donor\u2019s name and donation details, but take time to include some feel-good elements, too. Something as simple as a high-quality image and a sincere thank-you message can make a huge impression on a donor. Send out messages as soon as the gift is made! Then, follow up with your donor and share the outcome of your campaign once it\u2019s finished.&nbsp;<\/li>\n\n\n\n<li><strong>Social media outreach.<\/strong> Use your social media platforms to share updates about your donors\u2019 impact, invite supporters to events, and even to ask for feedback on past events and campaigns! Ensure you allow comments and actively participate in the conversation. Social media was the <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/navigating-the-unknown\/\" target=\"_blank\" rel=\"noreferrer noopener\">#1 source of inspiration<\/a> for donors in 2020, so it pays to keep up with it!&nbsp;<\/li>\n\n\n\n<li><strong>Phone calls.<\/strong> If you can, call donors and personally thank them for their gift as well as update them on your campaign. However, there is a fine line between developing a personal relationship and annoying donors with constant asks! Limit your phone call to thanking your donor and telling them what their gift will achieve. Identify the best ways to reach out based on your donor data and reports.&nbsp;<\/li>\n\n\n\n<li><strong>Direct mail. <\/strong>A physical letter is also a great way to show appreciation for a gift. Similar to your email content, make sure you personalize the content and share the positive impact your donor made with their gift.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>An effective nonprofit fundraising campaign will focus on raising money and creating sustainability for your nonprofit. Make sure you and your staff optimize each stage of the giver\u2019s journey to ensure your nonor understands their impact on your mission, give your nonprofit opportunities to build relationships with donors, and lay the groundwork for future success. &nbsp; <\/p>\n\n\n\n<p>Once your donor makes a gift, it\u2019s time to focus on retaining them! <strong>The first gift a donor makes is good. The second gift a donor makes is great!<\/strong> Once you secure that golden second donation, your donor is more likely to give again and again.&nbsp; <\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\"><span class=\"hs-cta-node hs-cta-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" id=\"hs-cta-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-7061015b-7a2b-4ec5-9aac-37ca0d5acd02\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/7061015b-7a2b-4ec5-9aac-37ca0d5acd02.png\" alt=\"Schedule a demo to receive a personalized tour of Qgiv's full platform and find  out how we can help you change the world!\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '7061015b-7a2b-4ec5-9aac-37ca0d5acd02', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">Focus on acquiring and retaining donors<\/h2>\n\n\n\n<p>Your nonprofit\u2019s sustainability and scalability depends on your engagements and relationships with your donors. When you build relationships with your donors, you\u2019re not just raising fundraising revenue! You\u2019re building an engaged donor base that will support you for years to come. It\u2019s a critical way to grow your nonprofit and will pave the way to creating a long lasting and durable impact. &nbsp; <\/p>\n\n\n\n<p>Spending time targeting and prioritizing building relationships with high-impact loyal donors can increase support at a minimal cost to the organization.&nbsp; How can you best engage potential donors as they begin the giver\u2019s journey and retain them after the gift?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donor communications<\/h3>\n\n\n\n<p>Did you know that one of the biggest reasons people don\u2019t make a charitable gift is because they aren\u2019t asked? Don\u2019t be afraid to ask your donors for donations! Use the communication streams that your supporters use the most, including:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/text-fundraising-ultimate-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Text messages&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/social-media-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media platforms<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Donors want to know that their gift will make an actual impact, so use your fundraising appeal to let them know exactly what their gift will achieve. Share a problem with them, then tell them how to solve that problem. Prospective donors won\u2019t know your needs if you don\u2019t communicate them.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share fundraising successes&nbsp;<\/h3>\n\n\n\n<p>Let donors know when they\u2019ve made a difference! As you already know, developing donor relationships is important to your fundraising sustainability efforts. Sharing success stories from your past campaigns creates good feelings and shows the tangible outcomes of your donors\u2019 gifts. Make the biggest impact by telling donors that their gift made an impact, then communicate what that impact was.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be transparent<\/h3>\n\n\n\n<p>When donors give to your cause, they\u2019re trusting that your nonprofit will use the money wisely. Be transparent with your actions, and let donors in on:&nbsp;<\/p>\n\n\n\n<ul>\n<li>The day-to-day activities of your staff and volunteers through newsletters and your social media accounts.&nbsp;&nbsp;<\/li>\n\n\n\n<li>All fundraising initiatives, whether you successfully reach your goals or not.&nbsp;<\/li>\n\n\n\n<li>Past successes and future plans.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Create events<\/h3>\n\n\n\n<p>Events are a great way to build relationships with donors. It gives your donors a chance to feel like they\u2019re a part of a larger community and can also create ample networking and sharing opportunities. Encourage donors to bring their friends and family as well!&nbsp; <strong>While at your event, potential donors should be able to get a better sense of what your organization does and how you approach your mission. <\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/fundraising-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fundraising events<\/a> are a great way to educate your donors, inspire them to make a difference, and encourage them to give.&nbsp; Alternatively, you could put together a donor appreciation event that focuses more on thanking and recognizing donors and less on fundraising.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segment donors<\/h3>\n\n\n\n<p>You can use your fundraising software and CRM to segment your donors and supporters based on specific metrics for more targeted communication. Donors want information that\u2019s relevant to their history with your nonprofit! Segment your audience and individualize your appeals, receipts, thank-you notes, and newsletters with:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Giving preferences&nbsp;<\/li>\n\n\n\n<li>Communication preferences&nbsp;<\/li>\n\n\n\n<li>Business affiliations&nbsp;<\/li>\n\n\n\n<li>Event attendance&nbsp;<\/li>\n\n\n\n<li>Donor type (recurring, one-time, major gifts, etc.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your fundraising website<\/h3>\n\n\n\n<p>More likely than not, donors will first turn to your organization\u2019s website for information about your work and how you make an impact in your community. Make it easy for prospective donors to give by including your website link in your social media platform bio, in articles you write, and in your fundraising emails. On your home page, be clear about your mission and how donors\u2019 support will make a difference, then include an easy-to-locate \u201cDonate\u201d button.&nbsp; <\/p>\n\n\n\n<p><strong>In addition to making your website more accessible from outside channels, ensure your website and all of its pages are easy to navigate. <\/strong>For example, make sure your \u201cDonate\u201d button is on all your pages and links directly to your online donation page. Draw attention to your \u201cDonate\u201d button with bright colors and CTAs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Be personal<\/h3>\n\n\n\n<p><strong>According to <\/strong><a href=\"https:\/\/eleventygroup.com\" target=\"_blank\" rel=\"noreferrer noopener\">one donor loyalty study<\/a><strong>, over half of your donors give because they\u2019re passionate about your cause rather than loyal to your organization. <\/strong>\u00a0\u00a0Think of your nonprofit\u2019s work and impact as a story with your donors as the hero. Tell your story through marketing outlets like your website, social media platforms, and email newsletters. Use media like photos and videos to describe your mission and encourage donors to become emotionally invested in your work. Show them the problem you\u2019re solving, the impact they can make by donating, and how to get involved!\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Invite readers to get involved<\/h3>\n\n\n\n<p>Always invite prospective donors to join you in changing the world. Whether you\u2019re seeking financial donations, in-kind contributions, or volunteers (volunteers are donors, too!), use your social connections to turn prospective donors into actual donors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Donor retention<\/h3>\n\n\n\n<p>While acquiring high-impact donors with long term support is the key to sustaining your nonprofit\u2019s work, it\u2019s more cost-effective to retain existing donors than it is to constantly acquire new ones. According to <a href=\"https:\/\/bloomerang.co\/retention\" target=\"_blank\" rel=\"noreferrer noopener\">one study<\/a>, over 70% of new donors recruited to a nonprofit never make a second gift. If that\u2019s the case for your organization, you have to continuously spend additional money on donor acquisition. That gets expensive!&nbsp; <\/p>\n\n\n\n<p><strong>Your nonprofit fundraising campaigns should always attract new supporters. But without consistent donor retention efforts, nonprofits can\u2019t grow and be sustainable.<\/strong>&nbsp; Increase <a href=\"https:\/\/www.qgiv.com\/blog\/donor-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">donor retention<\/a> with these tips:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Focus on the \u201cafter donation\u201d portion of a giver\u2019s journey.&nbsp;<\/li>\n\n\n\n<li>Keep up communications, updates, and donor engagement opportunities to increase the chance that they give again.&nbsp;<\/li>\n\n\n\n<li>Encourage supporters to become recurring donors and automate the process for them.&nbsp;<\/li>\n\n\n\n<li>Offer donors access to exclusive updates, events, and potentially even merch! You can use a <a href=\"https:\/\/wildapricot.grsm.io\/Qgiv-membership-sites\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a> to create an exclusive experience for donors that keeps them in-the-know (and in support of) your organization.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">Leverage nonprofit fundraising best practices<\/h2>\n\n\n\n<p>You already know that your <a href=\"https:\/\/www.qgiv.com\/our-platform\" target=\"_blank\" rel=\"noreferrer noopener\">nonprofit software<\/a> should help establish your web presence and streamline internal processes like your online donation form. However, there are additional ways to leverage your tools and features in order to maximize your fundraising potential and ensure your nonprofit\u2019s sustainability.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build an intuitive, uncluttered website<\/h3>\n\n\n\n<p>A common mistake is putting <em>too much<\/em> information on your site. Too much text or too many images will make your web pages look cluttered and confusing, and that can cause potential donors to close that window and not visit again. Additionally, your site\u2019s navigation menu should be prominently and obviously positioned so visitors can quickly navigate to different pages. <\/p>\n\n\n\n<p>A good way to gauge your navigation menu\u2019s usability is to ask someone to look at it for you. If they can\u2019t find what they want in 3 seconds, it\u2019s too complicated!&nbsp; Your website needs to reflect your nonprofit in an intuitive way, and it should be easily updated to support future campaigns and fundraising efforts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your online donation form<\/h3>\n\n\n\n<p>After a visitor lands on your website and decides to give to your nonprofit, your online donation form should never be the reason not to finish their gift! Your online fundraising platform should make it easy to customize and optimize your online donation form. Be sure to:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Save donors time.<\/strong> Customize your form to ask only for pertinent details. Prevent donors from having to enter the same data more than once with <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/interactive-donation-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">good form design<\/a>! For example, if a donor\u2019s billing address and mailing address are the same, you can offer a checkbox so they don\u2019t have to enter their address twice.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Include suggested donation amounts (with descriptions!).<\/strong> This gives donors a concrete suggestion for a donation size and will reassure them that their gift will make an impact. Pairing each donation amount with specific descriptions can also encourage donors to make a slightly larger gift than they originally intended.&nbsp;<\/li>\n\n\n\n<li><strong>Reflect your nonprofit\u2019s unique brand. Use your fundraising tools to <\/strong>brand your online donation form . You can also use your branding to fully customize donation receipts, thank you emails, and donor summaries, which will facilitate a cohesive donation process that connects a donor to your nonprofit\u2019s work at every step.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Your online donation form should do more than just take someone\u2019s financial information\u2014it should reinforce their positive feelings toward your organization. <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/donation-form-check-up-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s a checklist<\/a> that will help you make your donation form user-friendly!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your website for mobile<\/h3>\n\n\n\n<p>Along with building an intuitive and uncluttered website, make sure your web pages can be easily accessed and used on any device. If your website isn\u2019t optimized for mobile devices, it can irritate donors and reduce your ranking in search engines. In fact, over half of donors will visit your nonprofit\u2019s website from their mobile form, and mobile-responsive donation pages yield 34% more donations. Making sure your website is mobile-ready is a simple tip that can make a big impact!&nbsp; Make sure your website is mobile-accessible and read our guide on <a href=\"https:\/\/www.qgiv.com\/blog\/9305-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to design a great mobile donation form<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leverage text fundraising<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.qgiv.com\/text-fundraising\" target=\"_blank\" rel=\"noreferrer noopener\">Text fundraising<\/a> can be especially effective during urgent fundraising efforts. Text giving been growing rapidly for years, with donations made by text growing by a whopping 26% in 2019. It\u2019s a great method for people who want to give quickly, letting donors contribute whenever it is convenient for them. Add text fundraising to your next nonprofit campaign and encourage sustainability for your future fundraising efforts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>Launching a nonprofit fundraising campaign can feel like a daunting task. It requires your team to do a ton of planning and preparation! While you\u2019re perfecting your fundraising strategy, make sure you use reliable and capable fundraising software to build your foundational fundraising assets. Don\u2019t just consider the best ways to raise revenue in the short term. Think in the long term and how your nonprofit can grow your donor base to create the most meaningful impact. With the right tools, you can create a sustainable campaign strategy that will pave the way for future growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking for more information about nonprofit fundraising or donation software, check out these additional resources:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/capital-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capital Campaigns | The New Guide for Growing Nonprofits<\/a>. Are you considering launching a capital campaign? Read this guide first to ensure you\u2019re fully prepared.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/online-fundraising-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Fundraising Platforms: 12 Questions Before You Buy<\/a>. If you\u2019re on the search for an effective fundraising solution, there are some questions you have to ask beforehand.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/alysterling.com\/hire-capital-campaign-consultant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hiring a Capital Campaign Consultant: 5 Steps to Follow<\/a>. If you need additional help and guidance for your upcoming campaign, consider hiring a consultant to assist with the process.<\/li>\n<\/ul>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-61170572-d14c-4be7-8254-b221c0860be1\"><span class=\"hs-cta-node hs-cta-61170572-d14c-4be7-8254-b221c0860be1\" id=\"hs-cta-61170572-d14c-4be7-8254-b221c0860be1\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/61170572-d14c-4be7-8254-b221c0860be1\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-61170572-d14c-4be7-8254-b221c0860be1\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/61170572-d14c-4be7-8254-b221c0860be1.png\" alt=\"Increase online fundraising with Qgiv! Request a Demo\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '61170572-d14c-4be7-8254-b221c0860be1', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As your nonprofit organization continues to grow, it\u2019s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit\u2019s size, financial needs, and developing fundraising strategies.&nbsp; Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. Creating a sustainable, scalable fundraising campaign [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Fundraising: How to Run an Effective Campaign<\/title>\n<meta name=\"description\" content=\"Why is fundraising important for nonprofits? 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