{"id":16603,"date":"2019-12-09T08:34:16","date_gmt":"2019-12-09T13:34:16","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16603"},"modified":"2021-05-28T14:21:57","modified_gmt":"2021-05-28T18:21:57","slug":"top-5-ways-ai-and-machine-learning-are-changing-how-nonprofits-fundraise","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/top-5-ways-ai-and-machine-learning-are-changing-how-nonprofits-fundraise\/","title":{"rendered":"Top 5 Ways AI and Machine Learning Are Changing How Nonprofits Fundraise"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

This is a guest post from Drew Fox Jordan, the marketing coordinator for Gravyty<\/a>, the first and leading provider of fundraiser enablement software, powered by artificial intelligence. When he isn’t bridging\u00a0the gap between tech and social good, Drew enjoys cooking meals from scratch, lamenting\u00a0the Boston Red Sox, and pretending he is good at golf.\u00a0<\/em><\/p>\n\n\n\n

Nonprofit fundraising is a fundamentally human enterprise. Nothing will ever replace the face-to-face coffee shop meetings, dinners with potential major gift donors, or flying out of town to deepen a relationship with a donor. But, when fundraisers and entire development departments are being asked to do more and more to fund their’ organizations’ change-the-world missions, how do you keep this personal, high-touch environment alive and continue to meet goals? <\/p>\n\n\n\n

Is personalized relationship-building and\noutreach still achievable? Many organizations are finding the answer to be a\nresounding \u201cyes\u201d with the aid of artificial intelligence (AI) and machine\nlearning.<\/p>\n\n\n\n

Here are the top 5 ways AI and Machine\nLearning are already changing how nonprofits fundraise:<\/p>\n\n\n\n

1) AI\nfor action, not analysis <\/strong><\/h4>\n\n\n\n

Analysis paralysis<\/a> is very real in fundraising. Often, development officers sift through a paralyzing pile of reports, spreadsheets, and data that can stall donor and prospect outreach. Rather than creating problems for us, software should be eliminating <\/strong>hesitation for fundraisers so they can spend more time doing what they love: building relationships and securing meetings with donors. <\/p>\n\n\n\n

AI software is already working on these problem areas in the nonprofit sector. For example, organizations like VIA Public Media<\/a> use AI-powered fundraiser enablement to proactively suggest daily activities for gift officers that increase meetings, strengthen relationships, and inspire more gifts by understanding the organization’s data from potential donors. Because AI can scan a donor database in a way that mimics the cognitive functions of a seasoned gift officer, this also means that officers using AI are seeing amazing efficiencies that empower them to do the monumental, such as completing qualification work on 500+ prospects [VIDEO]<\/strong><\/a>, while still maintaining a large primary portfolio.<\/p>\n\n\n\n

2) AI-written emails<\/strong><\/h4>\n\n\n\n

Traditionally, personalizing outreach required additional time and effort for fundraisers. That meant that it could come in conflict with the time it takes to achieve other fundraising goals. Beyond knowing who to reach out to and when, fundraisers also need to know why <\/em><\/strong>they should conduct outreach and what message they should convey to that specific potential donor.  AI-written <\/a>outreach empowers fundraisers to center their day on donor-facing activities. Rather than crafting a touchpoint from scratch, they simply have to edit touchpoints, written by AI, directly in their email inboxes. This AI-enabled process means that fundraisers are able to conduct personalized outreach quickly and efficiently. And, because Machine Learning is in play, the self-writing AI can learn from a fundraiser\u2019s specific edits to mimic their writing style and tone in future suggested messages.<\/p>\n\n\n\n

3) AI for Stewardship <\/strong><\/h4>\n\n\n\n

Every nonprofit organization strives to thank donors for their gifts regardless of size or giving history. But when sheer volume is a variable, the process it takes to thank every donor can quickly fall apart. <\/p>\n\n\n\n

How can you be sure that nobody else in the organization is sending a stewardship message to your donor? What if the gift wasn\u2019t a major gift?<\/em> <\/p>\n\n\n\n

Not only can AI detect when a gift comes in\nand prompt a thank you note, it can also self-write that thank you for the fundraiser\nwith personalized language. <\/p>\n\n\n\n

4) AI\nfor Travel <\/strong><\/h4>\n\n\n\n

Many fundraisers get on the road (or on a plane) to inspire donors who aren\u2019t close by. Researching where each donor lives, their business addresses, your organization\u2019s last contact with the donor, and more is an extremely tedious task. AI can alert fundraisers to anchor and filler meetings that they should consider booking based on geography, which maximizes the efficiency of trips.<\/p>\n\n\n\n

5)\nExpanding a Culture of Philanthropy<\/strong><\/h4>\n\n\n\n

Many non-development staff people, senior leaders, subject matter experts, and administrators are eager to engage in fundraising activities that grow the resources and profile of their institution. However, managing a portfolio of donors and acting as a frontline fundraiser in that way is quite difficult to balance with the other demands of the job. AI allows non-traditional fundraisers<\/a> to participate in fundraising efforts by recognizing when gifts are received, who they impact the most, and prompt timely and personalized stewardship messages.<\/p>\n\n\n\n

AI and Machine Learning are already changing what\u2019s possible in fundraising today. In fact, because AI technologies are having such a large impact across all sectors, it\u2019s not a matter of if <\/em><\/strong>your organization will become AI-enabled, it\u2019s only a matter of when<\/em><\/strong>. <\/p>\n\n\n\n

When\nthat decision is made, it\u2019s important that your organization find fundraiser\nenablement tools, powered by AI that transform efficiency and productivity in\nways that make fundraisers\u2019 lives better, by helping them build more great\nrelationships that lead to giving.<\/p>\n\n\n\n

If\nyou\u2019re interested to learn more about opportunities for AI, have a look at the 2019\nState of Artificial Intelligence in Advancement<\/strong><\/a> report, the first benchmark of\nthis transformative technology in the social good sector. <\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest post from Drew Fox Jordan, the marketing coordinator for Gravyty, the first and leading provider of fundraiser enablement software, powered by artificial intelligence. When he isn’t bridging\u00a0the gap between tech and social good, Drew enjoys cooking meals from scratch, lamenting\u00a0the Boston Red Sox, and pretending he is good at golf.\u00a0 Nonprofit […]<\/p>\n","protected":false},"author":38,"featured_media":16605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[265,261],"tags":[223,177],"acf":[],"yoast_head":"\nTop 5 Ways AI and Machine Learning Are Changing How Nonprofits Fundraise - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Is personalized relationship-building still achievable in todays industry? 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