![\"\"](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/Illustration_ResearchStudy-01.jpg\")
Major donors don\u2019t tend to approach a brand new organization\nwith a huge gift. Instead, they tend to slowly build relationships with\nnonprofits over time before making a big donation. That means you\u2019ll need to\nuse your giving platform (and probably your CRM) to identify potential major\ngift donors.<\/p>\n\n\n\n
Here\u2019s how!<\/p>\n\n\n\n
Look for loyal donors<\/strong><\/h4>\n\n\n\nDo you have a donor who has consistently supported your\norganization with moderately-sized gifts? They may be a potential major gift\ndonor!<\/p>\n\n\n\n
If you want to determine someone\u2019s potential to make a major\ngift, look at the amount they give and with what frequency. Someone who makes a\nmonthly gift of $20 might not be the best major gifts prospect, but someone who\ngives, say, $150\/month would be a much better choice.<\/p>\n\n\n\n
You can also look for donors who give a moderately-sized\ngift on a regular basis. Do you have a donor who gives $1,000 every December?\nThey\u2019re a great candidate for more research! Spend a little extra time\ncultivating that relationship\u2014they may be a major gifts prospect you wouldn\u2019t\nhave anticipated.<\/p>\n\n\n\n
Find mid-level donors<\/strong><\/h4>\n\n\n\nFundraisers are busy. You\u2019re working on recruiting donors,\nretaining donors, and building relationships with major donors. In that flurry\nof activity, there\u2019s a real chance you\u2019re overlooking a group of people Rachel\nMuir refers to as \u201cthe\nmost neglected, misunderstood, and lucrative donors<\/a>\u201d\u2014your mid-level donors.<\/p>\n\n\n\nMid-level donors fall somewhere between \u201cmajor gifts donors\u201d\nand \u201cstandard donors.\u201d They\u2019re not the $20-$100 one-time donors who are\nincluded in your standard donor retention practices, but they\u2019re not the\n$10,000 or more major gifts donors on whom you spend extra time and attention.\nThey\u2019re somewhere in the middle.<\/p>\n\n\n\n
The dollar amount of mid-level gifts will vary from\nnonprofit to nonprofit. If the majority of your donors give between, say $20\nand $200 at a time and your major donors tend to give $10,000 at a time, your\n\u201cmid-level\u201d donors may give between $500-$2,000 at a time. If your donors\u2019\naverage gifts skew higher, your mid-level donors may be giving $5,000. It\u2019s\nrelative. What isn\u2019t <\/em>relative is that people who give somewhere between\n\u201cstandard\u201d amounts and \u201cmajor\u201d gifts are great candidates for major gifts\noutreach.<\/p>\n\n\n\nFeed data into your CRM and prospect screening platforms<\/strong><\/h4>\n\n\n\nIdentifying potential major gifts donors is an important\npart of building a great major gifts pipeline. If you\u2019re a small nonprofit with\na small and highly engaged donor base, you may already know who\u2019s a great\npotential major gift donor. But, for other fundraisers, identifying potential\nmajor gifts donors is a little harder.<\/p>\n\n\n\n
That\u2019s where having a great CRM and prospect screening tools\ncomes in handy. They\u2019ll help you organize, track, and use your data to find\npotential major gifts donors that are already in your system! Your online\nfundraising platform should give you lots of usable data that will help you\nidentify great prospects; your CRM and prospect screening tools should help you\ninterpret that data, identify the right people, and start building\nrelationships with them<\/a>.<\/p>\n\n\n\nThis combination of tools will help you identify great\nprospects and track your communications with them. It will also help you\npinpoint their giving potential, show you patterns you can use to guide your\nconversations with them, and ultimately help you put together an ask that will\ninspire and motivate your prospect. <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/online-giving-dashboard-blob.jpg\")
Having the tools to interpret your data is a huge part of using your data well!<\/figcaption><\/figure><\/div>\n\n\n\nConclusion<\/strong><\/h4>\n\n\n\nMajor gifts fundraising is a science and an art. Feeling out\na donor\u2019s interests, giving capacity, giving history, and potential for a major\ngift is a delicate and deliberate process. But your\nonline fundraising platform should help you<\/a>! Use your fundraising platform\u2019s\ndata in combination with your CRM and prospect screening platforms. They\u2019ll\nhelp you identify donors with a history of engagement, patterns of making\nmoderately-sized gifts, and giving capacity. You\u2019ll end up with a list of\nhighly engaged donors who are ready for cultivation and, ultimately, a\npersonalized appeal.<\/p>\n\n\n\nWant to learn more?<\/strong><\/h4>\n\n\n\nDoes your online fundraising platform help you identify\npotential major gift donors? Does it work with a CRM that will help you manage\nand track data that will turn up great prospects? It should! Qgiv\u2019s recurring\ndonation system, reporting tools, and CRM integrations are all capable of doing\nall this and more. Learn more about\nour platform<\/a> or contact\nus for a personalized demonstration<\/a> of how our tools can work for you!<\/p>\n\n\n\n
Fundraisers are busy. You\u2019re working on recruiting donors,\nretaining donors, and building relationships with major donors. In that flurry\nof activity, there\u2019s a real chance you\u2019re overlooking a group of people Rachel\nMuir refers to as \u201cthe\nmost neglected, misunderstood, and lucrative donors<\/a>\u201d\u2014your mid-level donors.<\/p>\n\n\n\n Mid-level donors fall somewhere between \u201cmajor gifts donors\u201d\nand \u201cstandard donors.\u201d They\u2019re not the $20-$100 one-time donors who are\nincluded in your standard donor retention practices, but they\u2019re not the\n$10,000 or more major gifts donors on whom you spend extra time and attention.\nThey\u2019re somewhere in the middle.<\/p>\n\n\n\n The dollar amount of mid-level gifts will vary from\nnonprofit to nonprofit. If the majority of your donors give between, say $20\nand $200 at a time and your major donors tend to give $10,000 at a time, your\n\u201cmid-level\u201d donors may give between $500-$2,000 at a time. If your donors\u2019\naverage gifts skew higher, your mid-level donors may be giving $5,000. It\u2019s\nrelative. What isn\u2019t <\/em>relative is that people who give somewhere between\n\u201cstandard\u201d amounts and \u201cmajor\u201d gifts are great candidates for major gifts\noutreach.<\/p>\n\n\n\n Identifying potential major gifts donors is an important\npart of building a great major gifts pipeline. If you\u2019re a small nonprofit with\na small and highly engaged donor base, you may already know who\u2019s a great\npotential major gift donor. But, for other fundraisers, identifying potential\nmajor gifts donors is a little harder.<\/p>\n\n\n\n That\u2019s where having a great CRM and prospect screening tools\ncomes in handy. They\u2019ll help you organize, track, and use your data to find\npotential major gifts donors that are already in your system! Your online\nfundraising platform should give you lots of usable data that will help you\nidentify great prospects; your CRM and prospect screening tools should help you\ninterpret that data, identify the right people, and start building\nrelationships with them<\/a>.<\/p>\n\n\n\n This combination of tools will help you identify great\nprospects and track your communications with them. It will also help you\npinpoint their giving potential, show you patterns you can use to guide your\nconversations with them, and ultimately help you put together an ask that will\ninspire and motivate your prospect. <\/p>\n\n\n\n Major gifts fundraising is a science and an art. Feeling out\na donor\u2019s interests, giving capacity, giving history, and potential for a major\ngift is a delicate and deliberate process. But your\nonline fundraising platform should help you<\/a>! Use your fundraising platform\u2019s\ndata in combination with your CRM and prospect screening platforms. They\u2019ll\nhelp you identify donors with a history of engagement, patterns of making\nmoderately-sized gifts, and giving capacity. You\u2019ll end up with a list of\nhighly engaged donors who are ready for cultivation and, ultimately, a\npersonalized appeal.<\/p>\n\n\n\n Does your online fundraising platform help you identify\npotential major gift donors? Does it work with a CRM that will help you manage\nand track data that will turn up great prospects? It should! Qgiv\u2019s recurring\ndonation system, reporting tools, and CRM integrations are all capable of doing\nall this and more. Learn more about\nour platform<\/a> or contact\nus for a personalized demonstration<\/a> of how our tools can work for you!<\/p>\n\n\n\nFeed data into your CRM and prospect screening platforms<\/strong><\/h4>\n\n\n\n
Conclusion<\/strong><\/h4>\n\n\n\n
Want to learn more?<\/strong><\/h4>\n\n\n\n