{"id":16996,"date":"2020-01-09T12:19:51","date_gmt":"2020-01-09T17:19:51","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=16996"},"modified":"2021-05-28T14:32:27","modified_gmt":"2021-05-28T18:32:27","slug":"seeing-the-future-of-fundraising-clearly","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/seeing-the-future-of-fundraising-clearly\/","title":{"rendered":"From the Desk of Qgiv&#8217;s CEO: Seeing the Future of Fundraising Clearly"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/CEO_graphic_FB-1-1024x538.jpg\" alt=\"\" class=\"wp-image-17000\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/CEO_graphic_FB-1-1024x538.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/CEO_graphic_FB-1-300x158.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/CEO_graphic_FB-1-768x403.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/01\/CEO_graphic_FB-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Earlier this\nmonth I had the opportunity to sit down with our CEO and Co-Founder, Todd\nBaylis, to talk about the future of fundraising. He has been steering Qgiv\u2019s\ncourse for the last 12 years through the emergence of <a href=\"https:\/\/www.qgiv.com\/blog\/qgiv-announces-record-breaking-giving-tuesday-for-the-company-with-millions-raised-by-nonprofits\/\">Giving Tuesday<\/a>, <a href=\"https:\/\/www.qgiv.com\/blog\/qgiv-celebrates-year-of-record-product-launches-and-enhancements\/\">multiple product launches<\/a>, and numerous fundraising trends. <\/p>\n\n\n\n<p>As I walk to\nhis office for our meeting, I joke that the meeting room in his office must be\nknown as the \u201cfundraising inner sanctum.\u201d &nbsp;In reality, Todd\u2019s door is always open and\nmembers of our team can frequently be seen there asking questions and receiving\nfeedback. Our company culture values transparency; it\u2019s something that\u2019s\npracticed at every level\u2014even the top. <\/p>\n\n\n\n<p>As I sit down in the meeting room, Todd grabs an Expo marker and begins drawing a fundraising software model. Despite the faint lines (do dry erase markers ever truly work?) I begin to see the outline of everything Qgiv offers take shape as I ask my leading question, <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">H<strong>ow do we know what the future of fundraising will look like?<\/strong>  <\/h4>\n\n\n\n<p>\u201cTo\nunderstand where we\u2019re going\u2014and the future of fundraising in general\u2014we\u2019ve got\nto look at fundraising and fundraising software as it is now,\u201d Todd begins.\n\u201cThere are three buckets of giving. One-time gifts, sustaining gifts, and major\ngifts. Someone who makes a one-time gift is generally giving a smaller amount\nand responding to an emotional appeal. Sustaining gifts are gifts given on a\nrecurring basis by someone who identifies with an organization and their\nmission. The interactions between organizations and donors within the one-time\nand sustaining gift buckets comprise the online giving market.\u201d<\/p>\n\n\n\n<p>\u201cThe issue that we see in the fundraising world is giving software that is either too broad or too deep. A software solution may only address one aspect of giving or event management, and do that one thing well, leaving a nonprofit to seek other solutions for their different forms of fundraising. On the other hand, software might try and cover numerous aspects of fundraising. They may do everything, but it may not cover as deep of use cases as the customer ultimately wants or needs.&#8221; <\/p>\n\n\n\n<p>\u201cThe way we win is to go wide and deep and make sure everything integrates back into a nonprofit\u2019s CRM. That\u2019s the ideal fundraising solution.\u201d <\/p>\n\n\n\n<p>Todd takes a step back, puts the cap back on the failing dry erase marker, and we look at the whiteboard together as he says, \u201cThis is where the market is headed. Nonprofits need fundraising software and a CRM that effectively communicate with each another.\u201d <\/p>\n\n\n\n<p>The need for a synchronized fundraising solution that can facilitate one-time and sustaining gifts makes up Todd\u2019s framework and focus for discussing the future. My next question for him (based on my own experience as a fundraiser) is, <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How can nonprofits get their donors and board members adopt new technology in 2020?<\/strong><\/h4>\n\n\n\n<p>\u201cDonor\nexperience. New technology should always improve the donor experience and make\none-time giving and sustaining giving easy.&nbsp;\nAllowing donors to give whenever they want, however they want.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The biggest challenge fundraisers will face in 2020? <\/strong><\/h4>\n\n\n\n<p>\u201cData\nportability\u2026meaning whatever information you receive from a donor when they\ngive should seamlessly go back into your CRM. When these systems don\u2019t\ncommunicate with each other (your CRM and fundraising software) you have a lack\nof insight into your donors. If you don\u2019t have insight into the giving patterns\nof your donors, you won\u2019t be sure how to cultivate a relationship with them.\u201d<\/p>\n\n\n\n<p>\u201cSince nonprofits receive most of their funding from the major gifts bucket, anything that can cause issues in the cultivation process can impact potential major donors. For example, an ask that\u2019s too small or a misspelling of a major donor\u2019s name\u2014both issues that can occur when your CRM and fundraising software don\u2019t have reliable data portability. The systems don\u2019t communicate well with one another, and that&#8217;s a need we&#8217;re working on solving by partnering and integrating with industry-leading CRMs.\u201d <\/p>\n\n\n\n<p>At this\npoint the whiteboard is covered in arrows connecting different giving buckets\nand a rectangular CRM to a shape that represents fundraising software. It looks\nlike a work of fundraising genius. As Todd grabs his \u201cBest Dad\u201d coffee mug, it\nbecomes clear to me that as complex as the future of fundraising might be, it\u2019s\nstill rooted in a simple and relatable principle: to help others. <\/p>\n\n\n\n<p>\u201cThe future\nof fundraising will always be connected to helping organizations fill their\nthree buckets of giving and continue to make a difference in their communities\nby doing so.\u201d <\/p>\n\n\n\n<p>Curious how Qgiv can integrate with your CRM and help your nonprofit in 2020? Request a demo today!<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-qgiv-orange-background-color\" href=\"https:\/\/www.qgiv.com\/demo-request\">Request a Demo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month I had the opportunity to sit down with our CEO and Co-Founder, Todd Baylis, to talk about the future of fundraising. He has been steering Qgiv\u2019s course for the last 12 years through the emergence of Giving Tuesday, multiple product launches, and numerous fundraising trends. As I walk to his office for [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":17003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[265,261],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From the Desk of Qgiv&#039;s CEO: Seeing the Future of Fundraising Clearly - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"To understand where we\u2019re going\u2014and the future of fundraising in general\u2014we\u2019ve got to look at fundraising and fundraising software as it is now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/seeing-the-future-of-fundraising-clearly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the Desk of Qgiv&#039;s CEO: Seeing the Future of Fundraising Clearly - 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