Have you ever used videos to say thank you to your donors?\nIt\u2019s a low-cost way to make a major impact on the people who support you!<\/p>\n\n\n\n
Try making a short video to thank donors for their gift and\ntell them the impact they\u2019ll make. Here are some ways you can add video\nthank-yous to your toolbox!<\/p>\n\n\n\n
Your confirmation page is valuable real estate. Not every\ndonor will open emails you send them, but every donor lands on the confirmation\npage!<\/p>\n\n\n\n
Make the most of this part of the donor\u2019s journey by\nembedding a thank-you video on the page. Your video doesn\u2019t need to be long!\nInclude a short thank-you message and a quick statement about what their gift\nis going to achieve. Let them know you\u2019ll email them their gift details and\nthat you\u2019ll keep them up to date on how their donation made a difference.<\/p>\n\n\n\n
This doesn\u2019t need to be a Hollywood-quality video, by the\nway. Elaborately shot videos have their function, but you can be much more\ncandid here than you would in a marketing video. Even something as simple as a\nstaff member or the development director recording a personal message on their\nlaptop camera is valuable. You could also ask a client or volunteer to make the\nvideo. <\/p>\n\n\n\n
To make the most of your video, try to include a few key\nelements in your message:<\/p>\n\n\n\n
Donors want to know how you use their money. That\u2019s why\nfollow-up emails are so important! Showing donors what their money accomplished\nmakes them more likely to support you again in the future.<\/p>\n\n\n\n
This type of email lends itself well to video updates.\nShowing their donors their impact by telling a story is powerful. Showing\ndonors their impact with a story and<\/em> a video is even better.<\/p>\n\n\n\n