{"id":17739,"date":"2020-03-05T16:17:53","date_gmt":"2020-03-05T21:17:53","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=17739"},"modified":"2021-05-28T15:42:10","modified_gmt":"2021-05-28T19:42:10","slug":"how-to-connect-with-your-donors-on-social-media","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-connect-with-your-donors-on-social-media\/","title":{"rendered":"How to Connect with Your Donors on Social Media"},"content":{"rendered":"\n

You might spend months planning donor appreciation events\nand hours arranging visits with your nonprofit\u2019s biggest supporters. Connecting\nwith individuals who give their time and money to your nonprofit is important, and\nit can be done on social media in addition to in person! <\/p>\n\n\n\n

Sixty-nine\npercent of adult Americans use at least one social network and spend, on\naverage, two and a half hours on their networks per day.<\/a> According to Qgiv\u2019s Generational\nGiving Report<\/a>, Millennials and Generation Z (and 20% of Baby Boomers) will\nhead to a nonprofit\u2019s social media accounts first to learn more about a\nnonprofit\u2019s goals and needs. So don\u2019t miss an opportunity to connect with your\ndonors! Stay in the forefront of your donors\u2019 minds and busy schedules by\nconnecting with them where they already spend hours of their time\u2014social media.<\/p>\n\n\n\n

Keep reading for four tips to help you connect with your donors on social media. <\/p>\n\n\n\n

Drive Traffic to Your Social Media Accounts<\/strong><\/h4>\n\n\n\n

You can\u2019t connect with your donors on social media if they\ndon\u2019t follow you! Asking your donors to follow your organization on social\nmedia isn\u2019t a one-time ask\u2014it\u2019s a repeated ask that should be present in most\n(if not all) of your donor communications. <\/p>\n\n\n\n

Make sure all your mass emails contain a short call-to-action where your donors can click on an icon that links directly to your social profiles. The links should be in a location that doesn\u2019t distract from your main CTA\u2014usually the footer of your email. <\/p>\n\n\n\n

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This example contains a short message, \u201cConnect with us!\u201d at the end of the email that can easily be replicated for other emails. <\/figcaption><\/figure><\/div>\n\n\n\n

Your marketing materials should contain links for your supporters to find and follow you on social media. Think about it this way\u2026if you include your organization\u2019s contact information on something, you should include your social media information as well. Social media is the modern communication tool for nonprofits!<\/p>\n\n\n\n

Post Regularly <\/strong><\/h4>\n\n\n\n

If\nyou want to engage with your supporters, you need to have content for your\nsupporters to engage with! Posting regularly not only presents your nonprofit\nwith daily opportunities to connect with donors, it\u2019s standard practice for\nincreasing your following. <\/p>\n\n\n\n

Consistency is key when it comes to your posting cadence. Your followers shouldn\u2019t be inundated with content, but they shouldn\u2019t forget your organization exists because you rarely post. CoSchedule compiled the results of 14 different post frequency studies<\/a> to recommend the following cadence: <\/p>\n\n\n\n