Thanks so much to everyone who joined us for our first-ever virtual Fundraising Lab on April 21, 2020! <\/p>\n\n\n\n
Attendees enjoyed Steven Shattucks\u2019 presentation on The Current State of Donor Retention and What Fundraisers Can Do About It, saw how other clients are transitioning their events to a virtual format, and learned how to build a multi-channel marketing campaign.<\/p>\n\n\n\n
Steven Shattuck, Bloomerang\u2019s Chief Engagement Officer, shared lots of data and statistics on donor retention and giving rates. According to the Fundraising Effectiveness Project, the overall average donor retention rate is 45.1%. However, the retention rate for first-time donors is only 20.3%. So, what do you need to do to have them make a second gift? What caused them to not donate again?<\/p>\n\n\n\n
According to a study that Steven shared, 54% of donors leave because they can no longer afford it. Let\u2019s take a look at some of the other reasons:<\/p>\n\n\n\n
Based on the reasons above, a good place to start with trying to increase your donor retention is with communication. Sending your donors thank you letters after every donation is a simple and effective way to show their contribution is appreciated. Another way to show them how their donation has made an impact is by sending a communication piece that shows how their donation has made a difference. For example, a before and after picture of an animal helped or the amount of meals that were able to be provided to families in need.<\/p>\n\n\n\n
Along with communication, there are a few other key drivers for keeping your donors:<\/p>\n\n\n\n
Jennifer Mansfield, Qgiv\u2019s Vice President of Customer Experience shared tips and client examples on how to pivot your in-person event to a virtual event. From creating a virtual food pantry to hosting an auction on Facebook live, there are lots of fun ways to host a virtual event.<\/p>\n\n\n\n
Abby Jarvis, Qgiv\u2019s Nonprofit Education Manager presented a crash course on building a multi-channel nonprofit marketing campaign. The info-packed session explored how nonprofits can think through the different stages of planning a marketing campaign and spreading the message across various channels. Here are some of the key takeaways from their session:<\/p>\n\n\n\n
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Thanks so much to everyone who joined us for our first-ever virtual Fundraising Lab on April 21, 2020! Attendees enjoyed Steven Shattucks\u2019 presentation on The Current State of Donor Retention and What Fundraisers Can Do About It, saw how other clients are transitioning their events to a virtual format, and learned how to build a […]<\/p>\n","protected":false},"author":28,"featured_media":18228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,261],"tags":[],"acf":[],"yoast_head":"\n