{"id":18968,"date":"2020-06-05T09:27:46","date_gmt":"2020-06-05T13:27:46","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=18968"},"modified":"2023-07-19T14:39:54","modified_gmt":"2023-07-19T18:39:54","slug":"6-ideas-for-engaging-peer-to-peer-fundraising-participants-and-increasing-donations-for-virtual-events","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/6-ideas-for-engaging-peer-to-peer-fundraising-participants-and-increasing-donations-for-virtual-events\/","title":{"rendered":"6 Ideas for Engaging Peer-to-Peer Fundraising Participants and Increasing Donations for Virtual Events"},"content":{"rendered":"\n<p>Virtual&nbsp;<a href=\"https:\/\/cathexispartners.com\/nonprofits-guide-to-peer-to-peer\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer fundraising<\/a>&nbsp;events and campaigns have a critically important place in fundraising. They\u2019re essential in times like these, when physical events aren\u2019t an option \u2014 helping you engage with constituents and make them feel part of a community, even when they can\u2019t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.<\/p>\n\n\n\n<p>Whether you\u2019re moving an in-person event to a virtual event, or launching a new virtual event or campaign,&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/empower-supporters-with-diy-fundraisers\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting participants to sign up to fundraise<\/a>&nbsp;for your organization (and providing them with details, suggestions, and sample emails about how to raise funds from their family and friends) is only the start. Your ability to reach your fundraising goals depends heavily on your ability to engage with your peer-to-peer event participants and keep them motivated to raise funds.<\/p>\n\n\n\n<p>Here are six ways to get your virtual event participants more involved and ultimately increase donations:<\/p>\n\n\n\n<ol>\n<li><a href=\"#host\">Host Facebook Live events<\/a><\/li>\n\n\n\n<li><a href=\"#issue\">Issue social media challenges<\/a><\/li>\n\n\n\n<li><a href=\"#use\">Use theme days<\/a><\/li>\n\n\n\n<li><a href=\"#send\">Send out a call for videos<\/a><\/li>\n\n\n\n<li><a href=\"#offer\">Offer incentives<\/a><\/li>\n\n\n\n<li><a href=\"#help-your\">Help your participants get to know you better<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"host\">1. Host Facebook Live events<\/h2>\n\n\n\n<p>Facebook is a great way to connect with your peer-to-peer fundraising participants. Host&nbsp;<a href=\"https:\/\/www.facebook.com\/facebookmedia\/solutions\/facebook-live\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Live<\/a>&nbsp;events with your participants on a variety of topics to help them raise funds and keep them motivated to support your cause. Some example topics:<\/p>\n\n\n\n<ul>\n<li>Peer-to-peer fundraising tips and strategies<\/li>\n\n\n\n<li>Q&amp;A with a top fundraiser from a previous peer-to-peer event or campaign<\/li>\n\n\n\n<li>An \u201cAsk the Expert\u201d session with someone from inside or outside of your organization<\/li>\n\n\n\n<li>An overview of your nonprofit\u2019s impact on your mission<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"issue\">2. Issue social media challenges<\/h2>\n\n\n\n<p>Create social media challenges to get participants more excited about your virtual event and help them engage with their donors. For example, at the beginning of the week, post your challenge online via your website and social media. (For those participants who may not be super users of social media, you may want to email the challenge as well.) Challenges can be related to your organization\u2019s mission, such as \u201cthe participant who posts the most dog theme photos wins the challenge,\u201d or generic, like \u201cthe participant with the most donor selfies wins\u201d. &nbsp;You can promote the winner online in the following week as part of a \u201cwinner\u2019s corner,\u201d or through a special shout out if your virtual event has a live element.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use\">3. Use theme days<\/h2>\n\n\n\n<p>Participants who are having fun and feeling as if they\u2019re part of a group are more likely to feel engaged with your organization and with the peer-to-peer event or campaign they\u2019ve signed up to support. One way to foster a sense of community among participants is to establish theme days. For example, designate a \u201ccrazy hat\u201d day in which participants wear their most unusual hat and post selfies to your event\u2019s community page, or have your participants wear their favorite sport team\u2019s jersey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"send\">4. Send out a call for videos<\/h2>\n\n\n\n<p>Ask participants to create videos to help motivate other participants. For example, ask your top fundraisers to develop a short video about why they\u2019re raising funds for your organization or what have been their most effective approaches for raising funds from friends and family. Be sure to provide them with a few guidelines (length of video, topics, file format), an example video, and an understanding of how you\u2019ll use the videos (to send as inspiration to other participants) so they have context as they create their videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offer\">5. Offer incentives<\/h2>\n\n\n\n<p>Those who sign up for your event or campaign already have shown interest in raising funds for your organization. But a little personal incentive can give them an extra nudge to keep up the fundraising momentum. For example, offer an online gift card, a t-shirt, or other tangible gift for participants who reach specified fundraising milestones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"help-your\">6. Help your participants get to know you better<\/h2>\n\n\n\n<p>Getting your participants more knowledgeable about your nonprofit and your mission will help them be more effective at sharing your organization\u2019s message with donors. Offer fun, creative ways to get to know your organization better, such as a treasure map or scavenger hunt for your participants to explore your website so they can become more well-versed with your cause. Make it fun and informative by leading participants to different areas of your website or social media. Give them instructions on how to submit their answers either via social media, online form, or email. Provide weekly prizes for those who have completed the activity correctly. This is a particularly effective approach for participants who are new to your cause.<\/p>\n\n\n\n<p>Keeping your participants engaged and motivated is key to peer-to-peer fundraising event or campaign success. It just takes some creativity and a bit of extra work. The approaches in this article will get you well on your way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the Author<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"220\" height=\"220\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/06\/laurahiggins.png\" alt=\"Laura Higgins headshot\" class=\"wp-image-18974\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/06\/laurahiggins.png 220w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/06\/laurahiggins-150x150.png 150w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Laura L. Higgins, Strategic Consultant, <a href=\"https:\/\/cathexispartners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cathexis Partners<\/a><\/em><\/p>\n\n\n\n<p>Laura specializes in fundraising and community-building events. She has worked with nonprofits for more than 15 years.<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d3068c9d-53ca-471a-b44f-485173c6c027\"><span class=\"hs-cta-node hs-cta-d3068c9d-53ca-471a-b44f-485173c6c027\" id=\"hs-cta-d3068c9d-53ca-471a-b44f-485173c6c027\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/d3068c9d-53ca-471a-b44f-485173c6c027\" ><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-d3068c9d-53ca-471a-b44f-485173c6c027\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/d3068c9d-53ca-471a-b44f-485173c6c027.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'd3068c9d-53ca-471a-b44f-485173c6c027', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual&nbsp;peer-to-peer fundraising&nbsp;events and campaigns have a critically important place in fundraising. They\u2019re essential in times like these, when physical events aren\u2019t an option \u2014 helping you engage with constituents and make them feel part of a community, even when they can\u2019t connect in person. In normal times, they can also be a less expensive way [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":34898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,267,273],"tags":[232,177],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ideas for Engaging Peer-to-Peer Fundraising Participants and Increasing Donations for Virtual Events - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Virtual peer-to-peer fundraising events are important in fundraising. Here are six ways to get your virtual event participants more involved!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/6-ideas-for-engaging-peer-to-peer-fundraising-participants-and-increasing-donations-for-virtual-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ideas for Engaging Peer-to-Peer Fundraising Participants and Increasing Donations for Virtual Events - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Virtual peer-to-peer fundraising events are important in fundraising. 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