{"id":19519,"date":"2020-07-30T09:00:00","date_gmt":"2020-07-30T13:00:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=19519"},"modified":"2021-06-01T13:57:58","modified_gmt":"2021-06-01T17:57:58","slug":"text-fundraising-campaigns-for-small-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/text-fundraising-campaigns-for-small-nonprofits\/","title":{"rendered":"Text Fundraising Campaigns for Small Nonprofits"},"content":{"rendered":"\n

Small nonprofits face a lot of unique challenges. Your donor pool may not be as big as a large organization\u2019s, you may not have a huge budget for large fundraising campaigns, and you might lack a huge staff to help you execute your fundraising. But your nonprofit has several advantages over larger organizations! You have a dedicated pool of donors and staff who are passionate about your mission. You\u2019ve also learned to earn big wins with small budgets. A valuable tool you can use to boost your fundraising performance is text fundraising software. The ability to launch text fundraising campaigns based on an org-specific keyword and communicate with donors via text message can make your next fundraiser mobile-friendly, easy to implement, and cheap to share. Read on for tips on how to incorporate text fundraising and outbound text messaging into your small nonprofit\u2019s fundraising campaigns.<\/p>\n\n\n\n

Text fundraising campaign setup<\/h4>\n\n\n\n

If this is your first text fundraising campaign, use these setup instructions to increase the performance of your text fundraising.<\/p>\n\n\n\n

Start with a contact list<\/strong><\/h5>\n\n\n\n

The first step in launching your campaign is to build a list of loyal donors\u2019 cell phone numbers. Be sure they\u2019ve had the opportunity to opt in to receive messages from you. While it\u2019s not illegal to send a text to your donors without permission, you want to be careful not to damage your relationship with them. Instead, ask them to sign up to receive your texts. You can incentivize membership on a text message contact list by offering valuable resources and organization updates in this format.<\/p>\n\n\n\n

As your fundraising grows, you may want to build multiple contact lists for different purposes. You can build lists based on different funding needs or create dedicated keywords for event reminders, organization updates, and use cases specific to your organization like a call to restock a food pantry, announcing a sale at your nonprofit\u2019s thrift shop, or recruiting Meals on Wheels delivery drivers during busier times of the year.  <\/p>\n\n\n\n

Choose a keyword<\/strong><\/h5>\n\n\n\n

You\u2019ll need to choose a campaign keyword that\u2019s relevant to your organization, easy to remember, and easy to type. Use these best practices to choose an effective keyword:<\/p>\n\n\n\n

Keep it short and simple! The shorter your text fundraising keyword is the easier it is to type without making a mistake!<\/p>\n\n\n\n

\"Simple<\/figure>\n\n\n\n

Test your keywords! Check your keyword against the autocorrect function on your phone. If your phone corrects your keyword, opt for a simpler one to ensure mistakes don\u2019t happen when donors try to give.<\/p>\n\n\n\n

\"Nothing<\/figure><\/div>\n\n\n\n

Once you\u2019ve settled on your top keyword choices, ensure those keywords are available and assign your best keyword to your nonprofit.<\/p>\n\n\n\n

Display your text fundraising keywords everywhere! The visual will help donors spell it out when texting to make a gift!<\/p>\n\n\n\n

\"Small<\/figure><\/div>\n\n\n\n

Then you can send an outbound message to your contact lists asking them to text your keyword to donate to your organization. With Qgiv\u2019s Mobile Suite<\/a>, 2,000 outbound messages per month are included in your package at no extra cost. You can also track donations as they come in and even see which lists received your messages.<\/p>\n\n\n\n

How text fundraising tools give small nonprofits an edge<\/h4>\n\n\n\n

Small nonprofits can benefit from text fundraising tools because of how portable your messaging becomes. If you\u2019ve got an engaged list of contacts that includes donors, staff, and volunteers, your messages can spread far and wide at little to no cost to you. Here\u2019s how to accomplish this.<\/p>\n\n\n\n

1. Encourage forwarding your text fundraising messages<\/strong><\/h5>\n\n\n\n

When you initially reach out to your contacts and ask for their support, include a note asking them to forward your message to a friend after donating. Encouraging forwarding text messages opens your campaign up to increased donations as your message gets shared with others. As those individuals donate, they\u2019re also encouraged by your message to pass that text on. As your messaging passes through your supporters\u2019 contact lists, you reach new donors and acquire more donations. Using Qgiv\u2019s text-to-donate platform for a campaign like this is especially helpful because you\u2019re able to capture a donor\u2019s information when they fill out the simple mobile donation form. You can then steward those new donors to increase donor retention and grow your donor pool. For most people, forwarding a text message is simple and costs nothing!<\/p>\n\n\n\n

Prepare your staff and volunteers for what you\u2019ve planned for this type of campaign. Let them know you\u2019d like them to forward your messaging on to their friends and family. That heads-up can increase participation\u2014especially if you incentivize forwarding your text messages.<\/p>\n\n\n\n

2. Cross post your campaign keyword on social media and encourage sharing<\/strong><\/h5>\n\n\n\n

Another avenue available to small nonprofits is to share your text fundraising messaging and keyword on your nonprofit\u2019s social media page. Make the post public and shareable. Then, encourage your staff, donors, and volunteers to spread your campaign messaging. While people scroll through social media on their phones, seeing a post from a trusted friend or family member about your campaign can inspire more people to give to your cause. The best part is, they can make their gift from their phone and share the campaign on their own timeline. Your message is spread for free, and that increased organic reach can make a huge difference for your fundraising results!<\/p>\n\n\n\n

3. Send text fundraising follow-ups<\/strong><\/h5>\n\n\n\n

Small nonprofits also have increased ability to send follow-up messages to their contact list. Provide campaign updates via outbound text messages to your lists\u2014especially to those who already gave. Let them know how close you are to reaching your goal and encourage them to share your messages. If you\u2019ve incentivized text message forwarding and social sharing, remind them what they\u2019re earning when they share your campaign with others.<\/p>\n\n\n\n

For donors making their first gift because of your text fundraising campaign, send them a compelling, forwardable message and share any incentive messaging with them too. Getting new donors engaged with your campaign and asking them to share it can further increase your reach with only minimal stewardship during the fundraising campaign.<\/p>\n\n\n\n

After a campaign, send thank-you texts and provide updates. Let donors know if you\u2019ve met your goal. They want to know how their donations helped. Throughout the year, send texts that aren\u2019t asking for money. Instead, use this platform to spread awareness. You can share facts and figures related to your mission and even include bit.ly links to blog posts with more information.<\/p>\n\n\n\n

Conclusion<\/h4>\n\n\n\n

Small nonprofits can overcome many of their obstacles by using a text fundraising campaign strategy. Not only are these campaigns inexpensive to launch, they\u2019re easy to spread by tapping into the networks of your supporters. Give yourself an edge with your fundraising and save on hosting costly events and direct mail appeals with a strong text fundraising campaign. Curious about how Qgiv\u2019s tools can help your small nonprofit launch a successful text fundraising campaign? Request a demo to see Mobile Suite in action<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Small nonprofits face a lot of unique challenges. Your donor pool may not be as big as a large organization\u2019s, you may not have a huge budget for large fundraising campaigns, and you might lack a huge staff to help you execute your fundraising. But your nonprofit has several advantages over larger organizations! You have […]<\/p>\n","protected":false},"author":3,"featured_media":19527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,269],"tags":[],"acf":[],"yoast_head":"\nText Fundraising Campaigns for Small Nonprofits - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Small nonprofits earn big wins with small budgets. 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