During the Qgiv Fundraising Lab on August 6, 2020, over 1200 nonprofit fundraisers joined from around the world for a virtual fundraising workshop to learn new trends and ideas to take their online fundraising campaigns to the next level.<\/p>\n\n\n\n
Attendees heard from industry thought leader Lori. L Jacobwith on effective ways to keep donors giving, learned how to optimize their giving campaigns for each donor generation from Qgiv Nonprofit Education Manager, Abby Jarvis, and dove into virtual fundraising examples and actionable ideas to implement their next virtual event with Jennifer Mansfield, VP of Customer Experience at Qgiv. Attendees were also able to submit their personal questions and challenges for a live Q&A discussion with all workshop presenters at the end of the event.<\/p>\n\n\n\n
Here\u2019s a quick recap of each session for more details:<\/p>\n\n\n\n
Presented by: Lori L. Jacobwith, Fundraising Culture Change Expert & Master Storyteller | Ignited Fundraising<\/p>\n\n\n\n
The plain & simple truth to why your donors stop giving: they lose interest. They just don\u2019t feel their gift matters enough to keep giving. So, how do you overcome that? During her session, Lori L. Jacobwith recommended making every touchpoint with supporters special. Whether you have a small, medium, or large donor list \u2014 making them ALL feel special is a tall order \u2013 but it can be done with the right technology.<\/p>\n\n\n\n
She reminded us that even during a pandemic, your call, voicemail, or email can be a welcome deviation from time spent scrolling through social media articles or the challenges of working from home.<\/p>\n\n\n\n
To learn more from Lori L. Jacobwith on how to make your regular communication stand out from the daily noise, check out her article on 4 Powerfully Simple Ways to Keep Donors Engaged \u2013 Even During a Pandemic<\/a>.<\/p>\n\n\n\n Presented by: Abby Jarvis, Nonprofit Education Manager | Qgiv<\/p>\n\n\n\n What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want? During this session Abby shared that by focusing on donor retention and catering your message to your audience’s preferences, you can mitigate financial risk, build a more sustainable future, and spend less money on donor acquisition.<\/p>\n\n\n\n Appealing to different generations of donors is important, but it doesn\u2019t have to be hard! Learn more details from the full Generational Giving Report, here<\/a>.<\/p>\n\n\n\n Panel: Jennifer Mansfield, Lori L. Jacobwith & Abby Jarvis<\/p>\n\n\n\n If you\u2019re like many nonprofits around the country, you\u2019ve canceled your annual events and are looking for new ways to raise money online while keeping your donors safe and engaged. Jennifer Mansfield, Qgiv\u2019s Vice President of Customer Experience, shared tips and client examples on how to pivot your in-person event to a virtual event. She shared four main areas that nonprofits can transition to:<\/p>\n\n\n\n Looking for more inspiration? Download 15+ Virtual Fundraising Ideas<\/a>.<\/p>\n\n\n\n Listen to the full workshop recording below and save the date for our next fundraising lab on October 15th<\/sup> where we will be joined by social media gurus and industry thought leaders, Julia Campbell and Josh Hirsch.<\/p>\n\n\n\n
\n\n\n\nMind the Generation Gap: Qgiv\u2019s Generational Giving Study<\/h4>\n\n\n\n
\n\n\n\nVirtual Fundraising: Examples and Q&A<\/h4>\n\n\n\n
Virtual food pantries, peer-to-peer storefronts, Amazon Wish lists<\/li>
Calls, video meetings, Facebook Live events, gift campaigns, other ways to help, Amazon SMILE program<\/li>
YouTube classes, tech volunteers, content, leading virtual activities<\/li>
Virtual Dunk Tanks, 5Ks, egg hunt, and more<\/li><\/ol>\n\n\n\n
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