{"id":19743,"date":"2020-02-12T18:17:00","date_gmt":"2020-02-12T23:17:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/august-fundraising-lab-recap-surprising-best-practices-to-keep-donors-giving-copy\/"},"modified":"2023-08-31T09:52:55","modified_gmt":"2023-08-31T13:52:55","slug":"atlanta-fundraising-lab-recap","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/atlanta-fundraising-lab-recap\/","title":{"rendered":"Atlanta Fundraising Lab Recap: Donor Retention"},"content":{"rendered":"\n<p>On February 11<sup>th<\/sup>,&nbsp;a group of Qgiv customers and nonprofit fundraisers came together in Atlanta, GA for the Fundraising Lab. During this event, attendees learned and discussed fundraising best practices and networked with their peers. Rachel Muir, CFRE shared valuable insights on donor retention, Abby Jarvis and Jennifer Mansfield explored how to build a multi-channel marketing plan for fundraising campaigns, and we talked about new Qgiv features and customer use cases. <\/p>\n\n\n\n<p>Here\u2019s more detailed information from each session of the event:<\/p>\n\n\n\n<p><strong><em>Donor Retention: Getting Donors to Stay Longer and Make Bigger Gifts Sooner<\/em><\/strong><br>Presented by: Rachel Muir, CFRE<\/p>\n\n\n\n<p>At the Fundraising Lab, Rachel discussed why nonprofits can\u2019t afford to let their donors walk away, ideas to make them stay, and how to motivate them to donate long-term. She emphasized the importance of making donors feel like superstars when they give. Here are three lessons learned:<\/p>\n\n\n\n<ul>\n<li>Be as personal as possible in your communications, regardless of the size of the gift. Every donor is an important part of your cause. Even though they may not contribute a large monetary donation, they could be an irreplaceable volunteer or have a large network of new potential donors to introduce your organization too.<\/li>\n\n\n\n<li>\u201cRoll out the red carpet&#8221; to first-time donors because first impressions are everything, and it&#8217;s the best way to increase the likelihood they&#8217;ll will give again.<\/li>\n\n\n\n<li>Donors don&#8217;t get tired of being asked for gifts, but they DO get tired of being asked repeatedly without understanding their impact. Make sure you tell them <em>how<\/em> they&#8217;re contributing to your mission.<\/li>\n<\/ul>\n\n\n\n<p>The more you can thank and report impact, the more you can confidently ask your donors for support because they&#8217;re already so excited about working with you. To learn more from Rachel, check out <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/art-unforgettable-thanks\/\">The Art of an Unforgettable Thanks<\/a>, during which she presents the steps of a stewardship plan and tools to make an amazing impression on donors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Qgiv Roadmap + Q&amp;A<\/strong><\/h4>\n\n\n\n<p>Presented by: Jennifer Mansfield, Vice President of Customer Experience at Qgiv<\/p>\n\n\n\n<p>During this session, Jennifer shared a variety of new features and functionality launched across the Qgiv fundraising suite this year, as well as what\u2019s on the roadmap for the remainder of 2020. Afterward, she presented three customer case studies and trained the audience on how they can leverage their fundraising tools to raise more money and find greater success. Attendees walked away with new ideas they could implement in their fundraising campaigns as soon as they returned to their offices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign<\/strong><\/h4>\n\n\n\n<p>Presented by: Abby Jarvis, Nonprofit Education Manager &amp; Jennifer Mansfield, Vice President of Customer Experience<\/p>\n\n\n\n<p>Abby and Jennifer teamed up to present a crash course on building a multi-channel nonprofit marketing campaign. Their info-packed session explored how nonprofits can think through the different stages of planning a marketing campaign and spreading the message across various channels. Here are some of the key takeaways from their session:<\/p>\n\n\n\n<ul>\n<li>Know your donors!\n<ul>\n<li>Understanding your donors\u2019 communication preferences, social media habits, and motivations will help you make sure you ask your donors for support in the right way\n<ul>\n<li>Get to know what programs donors want to support<\/li>\n\n\n\n<li>Research where they spend their time, both online and offline<\/li>\n\n\n\n<li>Build stories, appeals, and other communications that appeal to your donors\u2019 patterns and preferences<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Stay consistent!\n<ul>\n<li>Keep your messaging consistent across all the channels you choose to include in your campaign\n<ul>\n<li>Use small-scale stories to make your messaging personal and compelling<\/li>\n\n\n\n<li>Choose two or three key messages that will drive every communication you send<\/li>\n\n\n\n<li>Use consistent language, storytelling, and branding elements across all of your channels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Quality > Quantity\n<ul>\n<li>It\u2019s better to have a great presence on one or two channels than it is to have a mediocre presence on more channels\n<ul>\n<li>Research your donors\u2019 activities and focus your efforts where they\u2019ll see your messaging<\/li>\n\n\n\n<li>Don\u2019t feel obligated to use a channel if your donors aren\u2019t there! You don\u2019t have to use X if all your donors are on Facebook, for example.<\/li>\n\n\n\n<li>Periodically evaluate what\u2019s working and what isn\u2019t. You don\u2019t have to feel bad about cutting out a channel if it isn\u2019t working for you.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Use your fundraising tools to level up your efforts whenever possible\n<ul>\n<li>Make your fundraising platform an asset, not a drawback\n<ul>\n<li>Extend your campaign\u2019s branding, imagery, and story elements through your donors\u2019 journey with you, including on your donation forms, confirmation pages, and donation receipts.<\/li>\n\n\n\n<li>Consider using tools like text messaging, peer-to-peer fundraising, or events to make it easy for donors to give in a way that\u2019s easy for them<\/li>\n\n\n\n<li>Use your fundraising platform\u2019s tools to keep in touch with donors, evaluate your successes and opportunities for improvement, and plan for future campaigns<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p>Looking for more fundraising webinars and events? <a href=\"https:\/\/www.qgiv.com\/webinars\">Check out the full calendar<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On February 11th,&nbsp;a group of Qgiv customers and nonprofit fundraisers came together in Atlanta, GA for the Fundraising Lab. During this event, attendees learned and discussed fundraising best practices and networked with their peers. Rachel Muir, CFRE shared valuable insights on donor retention, Abby Jarvis and Jennifer Mansfield explored how to build a multi-channel marketing [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":16753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atlanta Fundraising Lab Recap: Donor Retention - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"On February 11th, a group of Qgiv customers and nonprofit fundraisers came together in Atlanta, GA for the Fundraising Lab. 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