{"id":20404,"date":"2020-10-01T11:46:24","date_gmt":"2020-10-01T15:46:24","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=20404"},"modified":"2021-08-16T09:09:50","modified_gmt":"2021-08-16T13:09:50","slug":"giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/","title":{"rendered":"Giving Tuesday Tips from Kat Murphy Toms of GivingTuesday"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/09\/kat_murphy_toms.png\" alt=\"Kat Murphy Toms of Giving Tuesday\" class=\"wp-image-20428\" width=\"175\" height=\"175\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/09\/kat_murphy_toms.png 640w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/09\/kat_murphy_toms-300x300.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/09\/kat_murphy_toms-150x150.png 150w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<p>We recently interviewed Kat Murphy Toms, Director of Digital Strategy at  <a href=\"https:\/\/www.givingtuesday.org\/\">GivingTuesday<\/a>, about ways nonprofits can host successful campaigns this Giving Tuesday. Kat shared her tips and best practices. Read on to learn how you can boost your Giving Tuesday fundraising performance this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q1. Do nonprofits need to change their messaging in light of COVID-19 and the additional ask on Giving Tuesday Now?<\/h2>\n\n\n\n<p><strong>We believe that generosity has the power to unite and heal communities<\/strong>,<strong> <\/strong>and in this current moment, our world has never been in greater need of connection and healing. It&#8217;s really important that we all recognize that nonprofits and changemakers are the other essential workers in our communities. And if you think you\u2019re not essential for some reason, just think about what your community would look like without you. And tell that story. The more integral you are to people&#8217;s lives, the more they see you as vital to the community that they want to live in, the more likely they are to prioritize supporting you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q2. What tools do you recommend nonprofits use to implement their Giving Tuesday campaigns (social media, text fundraising, email appeals, etc.)? Can you speak to the importance of nonprofits using multiple channels to market their GT campaigns?<\/h2>\n\n\n\n<p>You should use the tools that work best for you and your supporters. Giving Tuesday is a great opportunity to experiment with all kinds of things\u2014new technology, new strategies for fundraising, new messaging\u2014and most participants do tell us they tried something new for Giving Tuesday. Understanding that everyone is strapped for bandwidth, now might not be the time to try a half a dozen new things. It\u2019s ok to stick with the regular tools in your toolbox. Do test everything ahead of time so you can make sure you\u2019re providing a delightful giving experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q3. Where can nonprofits get resources such as a toolkit and social media graphics ahead of Giving Tuesday?<\/h2>\n\n\n\n<p>Lots of different places! The best part of Giving Tuesday is the collaboration that happens. There are tons of tools at GivingTuesday.org but there are others from dozens of donation platforms, marketers, fundraising consultants and more\u2014all for free. If you haven\u2019t yet tapped into your local <a href=\"https:\/\/www.givingtuesday.org\/givingtuesday-across-us\">Giving Tuesday community<\/a>, we can\u2019t recommend it enough. Many offer free workshops, support, and marketing opportunities to help amplify your cause collectively with your local community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q4. How can nonprofits incorporate livestreaming into their Giving Tuesday campaign?<\/h2>\n\n\n\n<p>During Giving Tuesday Now, we saw lots of livestreaming, and I expect we\u2019ll see more of it on December 1. Most platforms are prioritizing live content in the algorithm so you\u2019ll get the most organic reach. You can even pre-record much (or even all) of it. Figure out which platform you want to livestream to first, then plan your program or run of show, <em>then <\/em>choose your technology (<a href=\"https:\/\/restream.io\/\">Restream<\/a>, <a href=\"http:\/\/twitch.tv\">Twitch<\/a>, <a href=\"https:\/\/tiltify.com\/\">Tiltify<\/a>, <a href=\"https:\/\/streamyard.com\/\">Streamyard<\/a>, etc). There\u2019s a <a href=\"https:\/\/docs.google.com\/document\/d\/1f692qySEG5FQTUi-hNdlwM9Y2tM0FyOsQqJXNzSDLxg\/edit?usp=sharing\">virtual events toolkit <\/a>at GivingTuesday.org. Make sure to plan your livestream enough in advance to get the word out &#8211; include a mention of it in every email you send throughout November and send a calendar invite if possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q5. Do you have any tips for nonprofits on engaging with their supporters on Giving Tuesday?<\/h2>\n\n\n\n<p>For starters, make sure you\u2019re thanking every donor that gives to you on social. If you have a team of peer-to-peer fundraisers, equip them to engage with supporters as well. Encourage them to share stories about why they gave or challenge them to tag three friends to learn more about your cause. Design interactive elements of your campaign and seed those throughout the day to keep people motivated and inspired. Shoutout your volunteers or donors who haven\u2019t yet given to you on GT and just thank them for their ongoing involvement in your community. Invite your donors to come on to your IG (Instagram) Live to talk about what your mission means to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Q6. How should nonprofits engage their donors after Giving Tuesday to retain and cultivate first-time donors?<\/h2>\n\n\n\n<p>The welcome email drip campaign is an under-utilized opportunity. Use it to introduce new donors to your mission, why it matters, and why your organization is so effective at moving the needle. Then at the end of the series, give them an option to dig in even further by volunteering, doing advocacy work, joining your junior board. Make sure they know they\u2019re welcome to raise their hand to dive in deeper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Giving Tuesday 2020 is fast approaching. In these uncertain times, rely on your supporters to keep you going. They care about your mission and want to see you succeed. To ensure your message gets out there and your donors respond to it, use these tips from Kat Murphy Toms. They&#8217;re sure to help elevate your Giving Tuesday performance. <\/p>\n\n\n\n<p>Want more Giving Tuesday tips? Download your free copy of the <a href=\"https:\/\/www.qgiv.com\/blog\/resources\/givingtuesday-ultimate-guide\/\">#GivingTuesday 2020 Ultimate Guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently interviewed Kat Murphy Toms, Director of Digital Strategy at GivingTuesday, about ways nonprofits can host successful campaigns this Giving Tuesday. Kat shared her tips and best practices. Read on to learn how you can boost your Giving Tuesday fundraising performance this year. Q1. Do nonprofits need to change their messaging in light of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":20441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271,158],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giving Tuesday Tips from Kat Murphy Toms of GivingTuesday - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Giving Tuesday is fast approaching. 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Use these tips from Kat Murphy from Giving Tuesday to ensure your campaign&#039;s success this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T15:46:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-16T13:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2020\/10\/Giving-Tuesday-hearts-from-around-the-world.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1267\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"Giving Tuesday Tips from Kat Murphy Toms of GivingTuesday\",\"datePublished\":\"2020-10-01T15:46:24+00:00\",\"dateModified\":\"2021-08-16T13:09:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/\"},\"wordCount\":829,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Fundraising ideas\",\"Fundraising practices\",\"Giving Tuesday\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/giving-tuesday-tips-from-kat-murphy-toms-of-giving-tuesday\/\",\"name\":\"Giving Tuesday Tips from Kat Murphy Toms of GivingTuesday - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2020-10-01T15:46:24+00:00\",\"dateModified\":\"2021-08-16T13:09:50+00:00\",\"description\":\"Giving Tuesday is fast approaching. 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