{"id":20815,"date":"2025-06-12T10:17:07","date_gmt":"2025-06-12T14:17:07","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=20815"},"modified":"2025-09-25T07:10:24","modified_gmt":"2025-09-25T11:10:24","slug":"how-to-ask-for-donations-with-emails","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/","title":{"rendered":"7 donation request email examples + tips to increase revenue"},"content":{"rendered":"\n<p>For every 1,000 donation request emails sent in 2024, <a href=\"https:\/\/mrbenchmarks.com\/#fundraising\" target=\"_blank\" rel=\"noreferrer noopener\">nonprofits raised $58<\/a>, which is a 10% decrease from 2023. While emails are a cost-effective, efficient way to solicit contributions, organizations need to put more effort into their email fundraising strategies to see the results they seek.<\/p>\n\n\n\n<p>In this guide, we\u2019ll provide tips to help you develop more effective donation request emails and provide some examples to jumpstart your strategy:<\/p>\n\n\n\n<ul>\n<li><a href=\"#ask\">7 tips to better ask for donations via email<\/a><\/li>\n\n\n\n<li><a href=\"#request\">7 donation request email examples<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bloomerang.com\/learn\/demo-live\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg\" alt=\"Bloomerang Giving Platform CTA\" class=\"wp-image-40091\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg 728w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ask\">7 tips to better ask for donations via email<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1.png\"><img decoding=\"async\" width=\"1024\" height=\"592\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1-1024x592.png\" alt=\"Infographic showing tips to better ask for donations via email, as explained in the text below.\" class=\"wp-image-39827\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1-1024x592.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1-300x174.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1-768x444.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Tips-1.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"decide\">1. Time your emails strategically.<\/h3>\n\n\n\n<p>Timing affects email open and click-through rates, which lead to donation conversions. If you send your emails at the right time, you can catch your donors when they\u2019re most receptive to giving and increase the effectiveness of your email appeals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Best days to send donation emails<\/h4>\n\n\n\n<p>You should send most of your donation emails on weekdays, as many people check their inboxes throughout the work day. In particular, <a href=\"https:\/\/mailchimp.com\/resources\/insights-from-mailchimps-send-time-optimization-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">emails sent mid-week<\/a> (Tuesday, Wednesday, and Thursday) often perform best.<\/p>\n\n\n\n<p>While the weekend often has lower engagement rates, depending on your specific donor base, it can still be an effective time to send an email.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Best times to send donation emails<\/h4>\n\n\n\n<ul>\n<li><strong>Early morning: 7 a.m. &#8211; 10 a.m.<\/strong><br>Sending emails early in the morning allows people to see your donation appeal before heading to work for the day.<\/li>\n\n\n\n<li><strong>Late morning: 10 a.m. &#8211; 1 p.m.<\/strong><br>Late morning is another effective time to send email appeals.<\/li>\n\n\n\n<li><strong>Early afternoon: 1 p.m. &#8211; 4 p.m.<\/strong><br>Because people check their emails after lunch, early afternoon is another good time to send your email donation appeals.<\/li>\n\n\n\n<li><strong>Early evening: 4 p.m. &#8211; 7 p.m.<\/strong><br>The early evening is often the last time of day people check their emails before winding down for the night.<\/li>\n<\/ul>\n\n\n\n<p>While general days and times can provide a good starting point, it\u2019s important to tailor your email send times to your specific audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eyecatching\">2. Create eye-catching subject lines.<\/h3>\n\n\n\n<p>Most people receive a multitude of emails every day\u2014the average office worker receives about <a href=\"https:\/\/emaillistverify.com\/blog\/how-many-emails-people-receive\/\" target=\"_blank\" rel=\"noreferrer noopener\">121 emails per day<\/a>! Some are important and stored in their inboxes, while others are glanced over and deleted. Still others are marked as spam and go to the trash folder, never to see the light of day again.<\/p>\n\n\n\n<p><strong>Where are your nonprofit\u2019s emails going?<\/strong><\/p>\n\n\n\n<p>While you can\u2019t physically prevent your email recipients from moving your fundraising emails to their trash folders, you can decrease the chances that they\u2019ll do so with an eye-catching subject line.<\/p>\n\n\n\n<p>Instead of vague, boring phrases that don\u2019t explain what the email is about, be direct with your email recipients. If you want them to donate, tell them so.<\/p>\n\n\n\n<p><strong>An example of a not-so-great email subject line would be:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cDo you like puppies?\u201d<\/p>\n\n\n\n<p>This sentence doesn\u2019t communicate anything to the reader and says nothing about your organization or why you\u2019re emailing them.<\/p>\n\n\n\n<p><strong>Instead, try something along the lines of:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cDonate now to help Sprinkles the puppy find a home.\u201d<\/p>\n\n\n\n<p>This subject line tells the recipient exactly what you\u2019re asking of them and explains where the money will go. You can also include the nonprofit&#8217;s name as an additional detail, but just make sure your subject line doesn\u2019t get too long!<\/p>\n\n\n\n<p>While you should be sending more than just donation request emails to your donors, pay attention to your subject lines when the time comes to make an ask. If you don\u2019t put thought into them, your recipients won\u2019t feel compelled to open your emails.<\/p>\n\n\n\n<p>Likewise, if you\u2019re sending a <a href=\"\/blog\/donor-stewardship-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">stewardship email<\/a>, make it clear in the subject line! If recent donors see an email from your nonprofit, you don\u2019t want them to assume you\u2019re already asking for another gift. Leave no doubt! If you\u2019d like some guidance in creating your subject line, explore free subject line analyzers online, including the <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener\">Email Line Subject Line Tester<\/a> from CoSchedule.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Don&#8217;t wait to ask.<\/h3>\n\n\n\n<p>When making in-person appeals, slow and steady wins the race. But when you ask for donations via a fundraising email, you should get straight to the point.<\/p>\n\n\n\n<p>Make your ask within the first two paragraphs\u2014the earlier, the better!<\/p>\n\n\n\n<p>You don\u2019t want recipients to read your email and wonder what the point is. If you beat around the bush and don\u2019t get to the ask until the last paragraph, many readers will have already tuned you out and moved on to the next message in their inbox.<\/p>\n\n\n\n<p>Make sure that your appeal is easy to see. Make it bold. Make the font larger. Keep the email aesthetically appealing, but make a point to highlight the ask itself.<\/p>\n\n\n\n<p>By heeding this advice, your nonprofit can incorporate email appeals into your <a href=\"https:\/\/bloomerang.co\/blog\/fundraising-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">larger fundraising strategy<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"explain\">4. Explain and describe your nonprofit&#8217;s background.<\/h3>\n\n\n\n<p>For those who are new to your organization, you\u2019ll need to include more information about:<\/p>\n\n\n\n<ul>\n<li>The work that you do&nbsp;<\/li>\n\n\n\n<li>Who you serve&nbsp;<\/li>\n\n\n\n<li>What specific projects, programs, or initiatives their donations will support&nbsp;<\/li>\n\n\n\n<li>Any other relevant insights&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that, at its core, your appeal email is an <strong>appeal<\/strong>. Any extra information should serve as support for that purpose. In your email, you can even include information about what specific donation amounts will fund, like the example below:<\/p>\n\n\n\n<p>Keep in mind that, at its core, your donation request email is an appeal. Any extra information should support that purpose. You can even include information about what specific donation amounts will fund.<\/p>\n\n\n\n<p>For instance, include information about the new project your organization is attempting to complete, but add that you still need \u201c$X\u201d to bring it to fruition.<\/p>\n\n\n\n<p>Donors don\u2019t need a full background history of your nonprofit at this moment, but they do need you to paint a clear picture of how they can help through <a href=\"https:\/\/bloomerang.co\/blog\/the-quick-and-no-nonsense-guide-to-nonprofit-storytelling-4-steps-for-the-busy-nonprofit-professional\/\" target=\"_blank\" rel=\"noreferrer noopener\">concise storytelling.<\/a> Get to the point and include information that encourages recipients to give to your cause.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"personal\">5. Keep it personalized.<\/h3>\n\n\n\n<p>It can be easy to slip into blanket statements and generalities whenever you ask for donations via email.<\/p>\n\n\n\n<p>However, it\u2019s crucial to remember that your donors are all individuals and should be treated as such.<\/p>\n\n\n\n<p>One way you can personalize your email communications to donors is to use <a href=\"\/blog\/6-simple-but-effective-ways-to-maximize-your-donor-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">donor data<\/a> to segment your email lists. For instance, a donor who has given to your organization repeatedly over months and years should receive a different email than someone who has just started volunteering with you. Additionally, segmenting inactive donors can help nonprofits maintain high open rates. Your segmented lists might include groups based on the following criteria:<\/p>\n\n\n\n<ul>\n<li>Recurring donors<\/li>\n\n\n\n<li>Volunteers&nbsp;<\/li>\n\n\n\n<li>One-time donors<\/li>\n\n\n\n<li>Lapsed donors<\/li>\n\n\n\n<li>Major donors<\/li>\n\n\n\n<li>Preferred communication channels<\/li>\n\n\n\n<li>Donor interests<\/li>\n\n\n\n<li>Demographics<\/li>\n<\/ul>\n\n\n\n<p>By segmenting your email recipients into different demographics, you can better personalize your correspondence and increase the chances that individuals will click through to donate. Segmenting your email lists by topic allows your organization to target donors with relevant interests, just as the example image below segments visitors based on the article topic they\u2019re interested in:<\/p>\n\n\n<div class=\"wp-block-image wp-drop-shadow wp-rounded-corners\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"358\" height=\"284\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2015\/09\/MailChimp-email-list-segmentation.png\" alt=\"Screenshot of different donor segments within a nonprofit CRM\" class=\"wp-image-7064\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2015\/09\/MailChimp-email-list-segmentation.png 358w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2015\/09\/MailChimp-email-list-segmentation-300x238.png 300w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/figure><\/div>\n\n\n<p><a name=\"links\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"links\">6. Make it easy to give.<\/h3>\n\n\n\n<p>If you provide your donors with the means to donate within the body of the email, they will be more motivated to do so. Depending on how your email is structured, this could take a variety of forms:<\/p>\n\n\n\n<ol>\n<li>A link anchored in the body of the email that leads recipients to the donation form on your website.<\/li>\n\n\n\n<li>A \u201cDonate Now\u201d button placed somewhere highly visible within the body.<\/li>\n\n\n\n<li>A link to your <a href=\"\/blog\/how-to-ask-for-donations-on-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook page\u2019s donation form<\/a> (if applicable).<\/li>\n\n\n\n<li>An address where they can send a check.<\/li>\n\n\n\n<li>A number they can call to donate over the phone.<\/li>\n<\/ol>\n\n\n\n<p>Additionally, you can provide links for donors who are looking for other routes to give by directing them to your \u201cWays to Give\u201d page or to more general information about donating.<\/p>\n\n\n\n<p>The more ways you have for donors to give, the better off you\u2019ll be. However, avoid including too many competing calls to action so as not to overwhelm them. Try linking your primary calls to action and buttons to your <a href=\"\/blog\/donation-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">online donation form<\/a> and providing a subtler link to your \u201cWays to Give\u201d page, such as in the footer of your email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"thankyou\">7. Follow up and thank donors.<\/h3>\n\n\n\n<p>Arguably, one of the most important components of asking for donations with emails is saying thank you once you\u2019ve received them.<\/p>\n\n\n\n<p>Showing gratitude for donations of any size demonstrates that your organization is interested in building genuine relationships with donors, not just what\u2019s in their wallets.<\/p>\n\n\n\n<p>People like to know that their contributions are appreciated, and your nonprofit can express that appreciation in a number of ways:<\/p>\n\n\n\n<ol>\n<li><strong>Thank you email. <\/strong>Send a follow-up <a href=\"\/blog\/donor-thank-you-letters\/\" target=\"_blank\" rel=\"noreferrer noopener\">thank-you email<\/a> immediately after a donation has been made. Customize email receipts based on each donor\u2019s specific giving experience and method, so your donor who chose to cover processing fees or dedicate their donation receives appreciation for those extra steps as well.<\/li>\n\n\n\n<li><strong>Direct mail.<\/strong> Send a tangible thank-you card that serves as a physical reminder of donors\u2019 commitment to your organization. Add a QR code linking to your website to bridge the gap between offline and online engagement and encourage donors to stay involved.<\/li>\n\n\n\n<li><strong>Social media.<\/strong> Highlight donors on your social media platforms. With their permission, consider interviewing certain donors and creating donor spotlights that dive deeper into their contributions to your cause.<\/li>\n\n\n\n<li><strong>Event invite.<\/strong> Invite donors to special events that encourage them to deepen their involvement. These may include fundraising events, like an <a href=\"\/blog\/silent-auction-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">auction<\/a> or 5K, or educational events, like workshops or speaker sessions.<\/li>\n\n\n\n<li><strong>Follow-up email.<\/strong> Send a follow-up email a week or so after the donor\u2019s gift, letting them know how you\u2019ve used their contribution and the impact their gift has made on their community. Include photos that bring your cause to life.<\/li>\n\n\n\n<li><strong>Newsletter.<\/strong> Keep donors in the loop with your organization\u2019s news via email. Tease upcoming <a href=\"\/blog\/event-management-software-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">events<\/a>, share program updates, and thank donors for sticking around.<\/li>\n<\/ol>\n\n\n\n<p>Following up and thanking donors for their contributions helps ensure that your organization will receive donations in the future. The closer your relationship is with your supporters, the more likely they are to continue to give.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bloomerang.com\/learn\/demo-live\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg\" alt=\"Bloomerang Giving Platform CTA\" class=\"wp-image-40091\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg 728w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"request\">7 donation request email templates<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. General donation request email<\/h3>\n\n\n\n<p>If you\u2019re raising funds for typical campaigns and fundraising needs, start with a general donation request email template. You can send this type of appeal to a wide range of supporters, including current donors, prospects, sponsors, and volunteers. However, remember to customize it to your cause and audience to ensure it reflects your nonprofit\u2019s mission.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-general-donation-request-email.pdf\"><img decoding=\"async\" width=\"1006\" height=\"1024\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_General-1006x1024.png\" alt=\"Click the image for extended alt text\" class=\"wp-image-39812\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_General-1006x1024.png 1006w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_General-295x300.png 295w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_General-768x782.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_General.png 1130w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Event donation request email<\/h3>\n\n\n\n<p>Events allow you to connect with community members face-to-face and raise funds simultaneously. Instead of requesting donations directly, invite supporters to events where ticket funds will go toward your cause. Additionally, you may let donors know that you\u2019ll be collecting extra contributions at the event to boost revenue further.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-event-donation-request-email.pdf\"><img decoding=\"async\" width=\"1024\" height=\"942\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Event-1024x942.png\" alt=\"Click for extended alt text\" class=\"wp-image-39814\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Event-1024x942.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Event-300x276.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Event-768x707.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Event.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Impact-focused donation request email<\/h3>\n\n\n\n<p>Donors want to know that you\u2019re using their funds responsibly to further your mission. By emphasizing impact in your donation request email, you can assure donors that you\u2019re putting their hard-earned money to good use. Check out how the example below provides space for nonprofits to fill in what different donation amounts allow them to accomplish:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-impact-focused-donation-request-email.pdf\"><img decoding=\"async\" width=\"952\" height=\"1024\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Impact-952x1024.png\" alt=\"Click for extended alt text\" class=\"wp-image-39816\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Impact-952x1024.png 952w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Impact-279x300.png 279w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Impact-768x826.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Impact.png 1130w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Crisis donation request email<\/h3>\n\n\n\n<p>Sometimes, an urgent appeal is necessary, and email is an efficient way to reach your supporters. Whether you\u2019re dealing with an economic shift, political conflict, health crisis, or anything in between, acknowledge how current circumstances impact your donors and community and emphasize how much you\u2019d appreciate their immediate support.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-crisis-donation-request-email.pdf\"><img decoding=\"async\" width=\"1024\" height=\"990\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Crisis-1024x990.png\" alt=\"Click for extended alt text\" class=\"wp-image-39818\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Crisis-1024x990.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Crisis-300x290.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Crisis-768x742.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Crisis.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Campaign launch donation request email<\/h3>\n\n\n\n<p>Stir up excitement for a new campaign with a donation request email. Let donors know what your campaign will fund and how they can show their support. Keep your tone energetic and uplifting to encourage donors to get involved and spearhead this new fundraising effort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-campaign-launch-donation-request-email.pdf\"><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Campaign-1024x825.png\" alt=\"Click for extended alt text\" class=\"wp-image-39820\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Campaign-1024x825.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Campaign-300x242.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Campaign-768x618.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Campaign.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Recurring giving donation request email<\/h3>\n\n\n\n<p>In 2024, revenue from monthly giving <a href=\"https:\/\/mrbenchmarks.com\/#fundraising\" target=\"_blank\" rel=\"noreferrer noopener\">increased by 5%<\/a> and accounted for 31% of all online revenue. Recurring giving is on the rise and allows individuals to make an even larger impact on your cause. Not to mention, your nonprofit receives more steady revenue, too! Promote this win-win type of giving with the right donation request email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-recurring-giving-donation-request-email.pdf\"><img decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Recurring-1024x897.png\" alt=\"Click for extended alt text\" class=\"wp-image-39822\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Recurring-1024x897.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Recurring-300x263.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Recurring-768x673.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Recurring.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Year-end donation request email<\/h3>\n\n\n\n<p>Did you know that nonprofits received <a href=\"https:\/\/mrbenchmarks.com\/#fundraising\" target=\"_blank\" rel=\"noreferrer noopener\">40% of their 2024 online revenue<\/a> in December? Year-end inspires donors\u2019 generosity and puts them in the giving spirit. Take advantage of this giving-heavy time with donation request emails that push donors to contribute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2022\/02\/Alt-text-for-year-end-donation-request-email.pdf\"><img decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Year-End-1024x772.png\" alt=\"Click for extended alt text\" class=\"wp-image-39824\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Year-End-1024x772.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Year-End-300x226.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Year-End-768x579.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/06\/Donation-Request-Email_Year-End.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Email is a cost-effective way to stay in touch with donors, ask for donations, and keep them updated on your current and future projects. When you incorporate fundraising appeals with other kinds of emails, you create a more well-rounded strategy that makes donors feel like part of your community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Additional resources<\/h3>\n\n\n\n<p>For more information on raising money, check out these resources:<\/p>\n\n\n\n<ul>\n<li><a class=\"Hyperlink BCX8 SCXW213563135\" href=\"https:\/\/www.qgiv.com\/blog\/email-welcome-series-with-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange BCX8 SCXW213563135\"><span class=\"TextRun Underlined BCX8 SCXW213563135\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXW213563135\" data-ccp-charstyle=\"Hyperlink\">Create an Email Welcome Series for Donors [With Templates]<\/span><\/span><\/span><\/a>. <span class=\"TrackedChange BCX8 SCXW213563135\"><span class=\"TextRun BCX8 SCXW213563135\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun BCX8 SCXW213563135\">Develop an effective welcome series for donors so they keep learning about and supporting your organization.<\/span><\/span><\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/8-online-donation-form-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">8 Online Donation Form Best Practices<\/a>.&nbsp;Looking to raise more funds for your organization? Here are eight things you can do to improve your online donation form today!<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/effective-fundraising-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Fundraising: How to Run an Effective Campaign.<\/a>&nbsp;If you\u2019re searching for a full, comprehensive guide to fundraising, look no further! Here&#8217;s everything you need to know.<\/li>\n\n\n\n<li><a href=\"http:\/\/www.qgiv.com\/blog\/tips-for-asking-for-donations\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 Tips for Asking for Donations.<\/a> <span class=\"TextRun SCXW12955703 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12955703 BCX8\">Asking for donations can be a daunting task. These tips will steer you in the right direction! <\/span><\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/bloomerang.com\/learn\/demo-live\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg\" alt=\"Bloomerang Giving Platform CTA\" class=\"wp-image-40091\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90.jpg 728w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/05\/Giving_platform_digital_ads_728x90-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For every 1,000 donation request emails sent in 2024, nonprofits raised $58, which is a 10% decrease from 2023. While emails are a cost-effective, efficient way to solicit contributions, organizations need to put more effort into their email fundraising strategies to see the results they seek. In this guide, we\u2019ll provide tips to help you [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":1633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,271],"tags":[61,372,373,374,63],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 donation request email examples + tips to increase revenue<\/title>\n<meta name=\"description\" content=\"Email is a cost-effective, efficient way for nonprofits to solicit donations. To streamline the process, browse these tips and donation request email templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 donation request email examples + tips to increase revenue\" \/>\n<meta property=\"og:description\" content=\"Email is a cost-effective, efficient way for nonprofits to solicit donations. To streamline the process, browse these tips and donation request email templates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T14:17:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T11:10:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2015\/12\/how-to-ask-for-donations-with-emails.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Fox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Fox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\"},\"author\":{\"name\":\"David Fox\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/236c9da041557b26610b2d2e20c826bd\"},\"headline\":\"7 donation request email examples + tips to increase revenue\",\"datePublished\":\"2025-06-12T14:17:07+00:00\",\"dateModified\":\"2025-09-25T11:10:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\"},\"wordCount\":2260,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"keywords\":[\"asking for donations\",\"donation request email\",\"donation request email examples\",\"donation request email templates\",\"emails\"],\"articleSection\":[\"Fundraising ideas\",\"Fundraising practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/how-to-ask-for-donations-with-emails\/\",\"name\":\"7 donation request email examples + tips to increase revenue\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2025-06-12T14:17:07+00:00\",\"dateModified\":\"2025-09-25T11:10:24+00:00\",\"description\":\"Email is a cost-effective, efficient way for nonprofits to solicit donations. 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