{"id":21871,"date":"2020-12-22T10:49:02","date_gmt":"2020-12-22T15:49:02","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=21871"},"modified":"2021-06-01T15:12:57","modified_gmt":"2021-06-01T19:12:57","slug":"a-decade-of-data-millennial-engagement-tips-from-the-experts","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/a-decade-of-data-millennial-engagement-tips-from-the-experts\/","title":{"rendered":"A Decade of Data: Millennial Engagement Tips from the Experts"},"content":{"rendered":"\n

The folks over at Millennial Impact Report just released \u201c10 Years Looking Back,\u201d a summary of a decade\u2019s worth of research into how Millennial donors view philanthropy and engage with nonprofits. If you haven\u2019t read it, download the report here<\/a>! It\u2019s a fantastic (and very thorough!) look at how Millennials behave and how you can engage with them.<\/p>\n\n\n\n

When we read over the report, we couldn\u2019t stop thinking about all the information about Millennial donor preferences we uncovered in our Generational Giving Report<\/a>. Did our findings match up? What do those findings mean for you? Check out what we learned!<\/p>\n\n\n\n

Key Takeaway: Millennials want to know their gifts will make a difference<\/strong><\/h3>\n\n\n\n

This was a key takeaway from both the 2010 and<\/em> 2011 Millennial Impact Reports, so it\u2019s a pretty big deal. This is also a notable finding from our 2019 Generational Giving Report! They\u2019re most motivated to donate when they hear stories from people who would benefit from their gift, and they\u2019re most likely to look for information about how their gift will make an impact when they\u2019re researching nonprofits before donating.<\/p>\n\n\n\n

Millennials also want information about how their gift made a difference after they give, too. The largest portion of Millennials want updates containing stories about the people their donation helped, and they\u2019re most likely to stop donating to a nonprofit if they felt their donation didn\u2019t make a difference.<\/p>\n\n\n\n

What to do with this information<\/h4>\n\n\n\n

Show your Millennial donors that they make a difference! One of the most effective ways to do this is to collect stories about the people you\u2019ve helped, then build those into your appeals, social posts, and follow-ups.<\/p>\n\n\n\n

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Mercy Ships is great at telling donors about the people who get medical care at their facilities. The post highlights a real-life person and how donors’ support helped her.<\/em> Millennials aren’t inspired to give by knowing Mercy Ships’ pedigree\u2014they’re more likely to donate by seeing posts like these.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Key Takeaway: Millennials are largely influenced by their peers<\/strong><\/h3>\n\n\n\n

10 years of study shows that Millennials are far more influenced by their peers than they are by marketing, organizational reputation, or other factors. They look to their peers for opinions about nonprofits and are more likely to volunteer somewhere if their friends volunteer there.<\/p>\n\n\n\n

The Millennial respondents to our Generational Giving survey reiterated this finding! 20% of our respondents said that hearing about nonprofits from friends and family is the biggest inspiration to give to charity. About the same percentage of people indicated that asking their friends and family about their impressions of a nonprofit is their #1 way of vetting a nonprofit before making a gift.<\/p>\n\n\n\n

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