{"id":22218,"date":"2021-01-19T10:01:41","date_gmt":"2021-01-19T15:01:41","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=22218"},"modified":"2025-07-31T19:49:59","modified_gmt":"2025-07-31T23:49:59","slug":"great-donation-forms-for-medical-nonprofits","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/great-donation-forms-for-medical-nonprofits\/","title":{"rendered":"Secrets to Building Great Donation Forms for Medical Nonprofits"},"content":{"rendered":"\n<p>Donation forms for medical&nbsp;nonprofits&nbsp;can be puzzling.&nbsp;You need&nbsp;to raise money for research, support, and awareness-building,&nbsp;so having a compelling donation form is important.&nbsp;But so many&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/6-no-fail-tips-for-year-end-donation-forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">industry best practices<\/a>&nbsp;are hard to follow when you\u2019re with a health-focused nonprofit. How can you build an in inspiring donation form while following the unique rules associated with your work?&nbsp;<\/p>\n\n\n\n<p>We\u2019re here to&nbsp;show you.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common challenges&nbsp;associated with building&nbsp;donation&nbsp;forms for&nbsp;medical&nbsp;nonprofits<\/strong><\/h3>\n\n\n\n<p>A number of&nbsp;nonprofit&nbsp;industry best practices are hard to navigate when you\u2019re dealing with medical causes. Here are just a few obstacles you might face when building your donation form:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Donors are more likely to give when they see pictures of people they\u2019ll support. But donation forms for medical organizations must abide by privacy&nbsp;laws&nbsp;make sharing photos of beneficiaries difficult&nbsp;<\/li>\n\n\n\n<li>Patient success stories are compelling, but&nbsp;you need to protect your patients\u2019 privacy and follow HIPAA laws.&nbsp;<\/li>\n\n\n\n<li>If you\u2019re a Foundation or charitable branch of a for-profit organization, you may need to show affiliation with&nbsp;that parent company.&nbsp;<\/li>\n\n\n\n<li>For legal reasons, you may need to be extra-careful when talking about how donors\u2019 gift will make an impact (you can\u2019t say donors will fund a cure, etc.)&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4&nbsp;Handy Tips for Building Donation Forms for Medical&nbsp;Nonprofits&nbsp;<\/strong><\/h2>\n\n\n\n<p>How on earth do you work around those obstacles? By following these (relatively) simple tips!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tip #1:&nbsp;<\/strong><strong>Use stock photos to represent patients<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Pictures of real people help inspire donors to give, but you may not be able to use photos of real patients.&nbsp;There are lots of reasons you may want to avoid using photos of real patients. You may be concerned about HIPAA violations and other privacy legislation. Patients may&nbsp;be willing to share their stories but aren\u2019t comfortable sharing their likeness. You may be concerned about patient privacy, especially if you deal with sensitive health issues or are worried about seeming exploitative or insensitive.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you want to include compelling photos on your donation form, looking for a solid stock image may be your best bet.&nbsp;It&#8217;s easy to shy away from the ideas of stock images, especially if you\u2019re used to the stiff smiles or weird subjects that are often associated with stock photography&nbsp;(does anyone remember the \u201cwomen laughing alone with salad\u201d meme?). But&nbsp;we&#8217;ve come a long way since the early days of the Internet!&nbsp;There\u2019s some fantastic stock photography out there.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry if you don\u2019t have a budget for stock photography, either. These are some of our favorite sources for free stock photography. Be sure you provide adequate attribution if the&nbsp;license&nbsp;requires it!&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/deathtothestockphoto.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Death to Stock<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/picjumbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PicJumbo<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/pxhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PXHere<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-1024x683.jpg\" alt=\"donation-form-example-image\" class=\"wp-image-22221\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-1024x683.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-300x200.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-768x512.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-1536x1024.jpg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Anatomy-Student-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>This is an example of a stock photo the author used in a fundraising campaign for students. Note that the subject is making eye contact with the camera and is smiling! You can find all kinds of useful photos online.<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to choose a great stock photo<\/strong><\/h4>\n\n\n\n<p>Don\u2019t know what to look for in a good stock photo?&nbsp;Here are some quick tips for choosing a good one:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Look for images that include smiling or happy-looking people (or animals). As a general rule, images that generate positive feelings outperform those that spark sadness, pity, or anger.&nbsp;<\/li>\n\n\n\n<li>Donors are most likely to give when you show them images of&nbsp;individuals or small groups&nbsp;(think 2-3 people), especially if the subjects&nbsp;are making eye contact with the camera.&nbsp;<\/li>\n\n\n\n<li>If you choose a before-and-after photo, make the happy \u201cafter\u201d part of the image the focus.&nbsp;<\/li>\n\n\n\n<li>Avoid using photos of buildings or inanimate objects.&nbsp;<\/li>\n\n\n\n<li>Images that make donors feel like they\u2019re observing an important part of your work can also be really effective!&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Or, try this creative photo option<\/strong><\/h4>\n\n\n\n<p>If you\u2019re not comfortable using stock photography for your nonprofit but still want to use an image to connect donors to your patients, try showing photos that highlight patients\u2019 hands, silhouettes, or&nbsp;other poses. Need inspiration? Check out some of the stories over at&nbsp;Humans of New York.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY-1024x683.jpg\" alt=\"medical-donation-website-example-image\" class=\"wp-image-22226\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY-1024x683.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY-300x200.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY-768x512.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY-1536x1024.jpg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/HONY.jpg 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>This example from the&nbsp;<\/em><a href=\"https:\/\/www.facebook.com\/humansofnewyork\/photos\/3856453621095376\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Humans of New York Facebook Page<\/em><\/a><em>&nbsp;is a great example of a compelling photo that doesn\u2019t include the subject\u2019s face.<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #2: Build composite stories&nbsp;<\/strong><strong>or use stories from volunteers, staff, and other&nbsp;<\/strong><strong>supporters<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The best way to inspire people to support you is to&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/medical-nonprofit-storytelling-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">tell them good stories<\/a>. But finding and telling stories can feel overwhelming when you\u2019re trying to protect patients\u2019 privacy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>HIPAA laws and other privacy legislation&nbsp;mean you need to be careful about the stories you tell. If you can\u2019t tell patient stories, try creating a composite character\u2014a fictional character whose story is drawn from real-life patients.&nbsp;Think about common struggles your patients face.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If your nonprofit focuses on a rare disease, create a story about a patient who searched for years for a diagnosis.&nbsp;Ronald McDonald Houses&nbsp;might want to build a story about a family that needed a place to stay while their daughter sought medical treatment.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a&nbsp;nonprofit clinic that provides medical care to your community, write a story about an adult who went without a doctor until they found your organization. Get creative!&nbsp;<\/p>\n\n\n\n<p>You may have patients who are willing to share their stories or testimonies with their names attached.&nbsp;Check with your legal team to make sure you have all legal bases covered before you start sharing! You may need to have your patients sign a waiver before you can share their information.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories.jpg\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories-1024x455.jpg\" alt=\"Lakeland-Volunteers-in-Medicine-donation-form-image\" class=\"wp-image-22228\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories-1024x455.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories-300x133.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories-768x341.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/LVIM-Client-Stories.jpg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.qgiv.com\/blog\/customers\/lakeland-volunteers-in-medicine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Lakeland Volunteers in Medicine<\/em><\/a><em>&nbsp;highlights stories from patients who have agreed to tell their story. Make sure your patients know how their story will be used, and ask them to sign a waiver before sharing their information!<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Another valuable resource you can explore is the group of people who support your work.&nbsp;Your staff and volunteers are a valuable source of stories! Ask them to share why they got involved, what your mission means to them, etc.&nbsp;Be sure you don\u2019t ask them about their patients, though\u2014you don\u2019t want a potential HIPAA violation on your hands.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #3:&nbsp;<\/strong><strong>Use branding&nbsp;<\/strong><strong>to&nbsp;<\/strong><strong>establish relationships with other organizations<\/strong>&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re a nonprofit who\u2019s associated with a larger organization,&nbsp;you may need to relay that information to your donors. Nonprofits with different branches of national organizations generally have a set style guide for their organization. It\u2019s easy for donors to know that they\u2019re giving to a regional branch of Susan G. Komen, for example, because the branding is so similar. But what about smaller medical nonprofits that don\u2019t fall under a national umbrella?&nbsp;&nbsp;<br>&nbsp;<br>Take notes from national organizations and use branding to show donors the relationship between your nonprofit and your parent company. Try incorporating&nbsp;elements of your parent organization\u2019s branding&nbsp;in your own branding so your donors understand how the two of you are related.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation.jpg\"><img decoding=\"async\" width=\"1024\" height=\"385\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation-1024x385.jpg\" alt=\"Lakeland-Regional-Health-donation-website-example\" class=\"wp-image-22230\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation-1024x385.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation-300x113.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation-768x288.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation-1536x577.jpg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Lakeland-Regional-Health-Foundation.jpg 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>This example from the Lakeland Regional Health Foundation is a great example of this best practice; they used their parent company\u2019s logo as the basis of their own, and they use their parent company\u2019s branding elements and color scheme.<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>If your parent organization has a distinct style for their own marketing, try riffing on that established brand. Incorporate their color schemes, logos, and&nbsp;other design elements on your form so your donors can make the connection.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #4:&nbsp;<\/strong><strong>Be intentional about your impact statements<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Donors like to know what their gifts are going to accomplish. While it\u2019s tempting to show them the best-case scenario&nbsp;you also have to be realistic.&nbsp;Don\u2019t promise&nbsp;donors&nbsp;the moon unless you&nbsp;<em>know<\/em>&nbsp;you can deliver!&nbsp;If you\u2019re helping fund disease research, don\u2019t tell&nbsp;them they\u2019ll find a cure. Instead, tell them they\u2019ll fund research&nbsp;into a cure. It\u2019s a subtle difference, but it\u2019s an important one! Your impact statements should be compelling, but they also need to be deliverable.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/ASK-Childhood-Cancer-Foundation.jpg\"><img decoding=\"async\" width=\"498\" height=\"903\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/ASK-Childhood-Cancer-Foundation.jpg\" alt=\"Donor-impact-statement-example \" class=\"wp-image-22232\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/ASK-Childhood-Cancer-Foundation.jpg 498w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/ASK-Childhood-Cancer-Foundation-165x300.jpg 165w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>This is a great example of a compelling impact statement. Donors know their gift will help support children, which is an admirable (and achievable!) goal.<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>When you can, focus as much as possible on how donors\u2019 support will make a tangible difference on other peoples\u2019 lives.&nbsp;The more personal you can be, the better! Telling a donor that their gift will provide medical care for one person is more compelling than telling them they\u2019ll help provide medical care to your 2,000 patients.&nbsp;If you can, use images to reinforce the impact&nbsp;statements&nbsp;you include on your donation form.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Medical-Impact-Statements.jpg\"><img decoding=\"async\" width=\"385\" height=\"920\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Medical-Impact-Statements.jpg\" alt=\"donation-form-with-images-example\" class=\"wp-image-22234\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Medical-Impact-Statements.jpg 385w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/01\/Medical-Impact-Statements-126x300.jpg 126w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>We especially love how this nonprofit used images to help donors visualize their impact. Check out that last amount\u2014they used a photo of a doctor doing research to help put a human face to medical research, which is tough to do!<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n\n<p>Employees of medical nonprofits face some unique challenges while they\u2019re putting together their online donation forms.&nbsp;You need to&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/8-online-donation-form-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a donation form<\/a>&nbsp;that inspires donors to give, but you also need to navigate privacy laws and other restraints at the same time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These tips will help you put together a compelling donation form without confusing your donors or violating&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/how-to-protect-your-donors-and-yourself-with-top-notch-data-security\/\" target=\"_blank\" rel=\"noreferrer noopener\">data&nbsp;privacy<\/a>&nbsp;laws! Use stock photos,&nbsp;carefully-selected stories, and thoughtful impact statements&nbsp;to inspire donors to give, and use&nbsp;your branding to subtly establish any relationships to other umbrella organizations with whom you\u2019re associated.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Does your medical nonprofit need a great donation form? We can help!&nbsp;<a href=\"https:\/\/bloomerang.co\/learn\/qgiv\/?utm_medium=referral_other&amp;utm_source=qgiv_website&amp;utm_campaign=__EVGR__All&amp;utm_content=demo_redirect\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us to learn more<\/a>&nbsp;about our online fundraising tools and how we can help you meet your goals.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donation forms for medical&nbsp;nonprofits&nbsp;can be puzzling.&nbsp;You need&nbsp;to raise money for research, support, and awareness-building,&nbsp;so having a compelling donation form is important.&nbsp;But so many&nbsp;industry best practices&nbsp;are hard to follow when you\u2019re with a health-focused nonprofit. How can you build an in inspiring donation form while following the unique rules associated with your work?&nbsp; We\u2019re here to&nbsp;show [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[266,152,271,207,270],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Secrets to Building Great Donation Forms for Medical Nonprofits - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Donation forms for medical organizations are important tools that help raise much-needed money. 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