{"id":23762,"date":"2021-03-30T08:33:30","date_gmt":"2021-03-30T12:33:30","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=23762"},"modified":"2024-11-17T23:31:24","modified_gmt":"2024-11-18T04:31:24","slug":"can-fundraising-tools-help-animal-nonprofits-raise-more","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/can-fundraising-tools-help-animal-nonprofits-raise-more\/","title":{"rendered":"Can Fundraising Tools Help Animal Nonprofits Raise More?"},"content":{"rendered":"\n

2020 was a challenging year for all due to the COVID-19 pandemic, and animal nonprofits are no different! From event cancellations to staffing and resource shortages, fundraising for animals has definitely been a struggle this year.<\/p>\n\n\n\n

However, that doesn\u2019t mean there haven\u2019t been some bright spots throughout the pandemic. Adoptions and fostering are up\u2014even though actual donation numbers are down\u2014and animal nonprofits<\/a> remain the second most popular type of organizations for people to support (behind youth organizations, and tied with medical organizations).<\/p>\n\n\n\n

Even better, there are so many ways that animal organizations can create new fundraising opportunities, and fix the budget shortfalls caused by last year\u2019s budget decline. Check out some of the event and campaign ideas below, and then watch the webinar<\/a> to learn even more!<\/p>\n\n\n\n

Standard donation forms that pack a punch with recurring donation prompts<\/h2>\n\n\n\n

I know you\u2019re thinking standard donation forms are pretty generic and one-size-fits-all \u2026 but they don\u2019t have to be! From quick improvements to unique campaigns, there are all kinds of ways you can update your online donation form to help you raise more.<\/p>\n\n\n\n

If you\u2019re looking to get back to basics, try starting with getting more out of your current annual giving form. For example, Qgiv\u2019s standard donation forms include recurring giving prompts to ask your donors to switch their donation from a one-time gift to a monthly gift. Monthly donors give 42% more<\/a> in one year than one-time donors, so prompting donors to give regularly can make a big difference to your nonprofit and its mission.<\/p>\n\n\n\n

Other quick fixes you can make include making sure your forms are mobile responsive, using a multistep layout<\/a> (it increases conversions!), and adding the option for your donors to cover processing fees. On the Qgiv platform, this is called GiftAssist, and 64% of users will elect to use it if you offer it!<\/p>\n\n\n\n

Matching gifts are another way to raise more funds to support your mission, but your donors can\u2019t use it if they don\u2019t know you offer it!<\/p>\n\n\n\n

You can also easily set up a standard donation form to specific campaigns like Giving Tuesday, or emergency medical needs for an animal in need. Not only do separate forms make it easier to track the results from a specific campaign, but separate donation forms allow you to more accurately communicate the impact each campaign will have, which is incredibly important for building donor trust.<\/p>\n\n\n\n

You can also use these forms to create supply drives, clear the shelter campaigns, and memorial campaigns where supporters can donate in memory of a pet that\u2019s passed on. A campaign that allows pet parents to create a custom pet ID for their dog or cat is another simple, but effective campaign you can use to raise funds to help animals.<\/p>\n\n\n

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