{"id":25258,"date":"2021-06-08T15:42:13","date_gmt":"2021-06-08T19:42:13","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=25258"},"modified":"2021-06-08T15:42:15","modified_gmt":"2021-06-08T19:42:15","slug":"fundraising-emails-for-post-event-communication","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/","title":{"rendered":"Fundraising Emails for Post-event Communication"},"content":{"rendered":"\n

So, you\u2019ve wrapped up your event, hit your fundraising goals, and funded your next nonprofit project. Awesome! Now how do you keep your supporters engaged with your nonprofit until your next event? You\u00a0have to\u00a0\u00a0keep the lines of communication open! One great way to accomplish this is with post-event fundraising emails. Read on to learn\u00a0how\u00a0to create the\u00a0best fundraising emails\u00a0to send to your\u00a0 supporters when your event comes to an end.\u00a0<\/p>\n\n\n\n

Send a thank-you email<\/h2>\n\n\n\n

The first email you should send after your event wraps is the most obvious. If you don\u2019t thank guests for coming or donors for giving, chances are they won\u2019t be back next year. Your thank-you email should be timely and detail your nonprofit\u2019s next steps. How much did you raise? What are you doing with the funds? <\/p>\n\n\n\n

After your event, these are the questions your supporters will have. Fill them in like they\u2019re a member of your fundraising team, because they are!  <\/p>\n\n\n\n

Here\u2019s a great tip to ensure your thank-you email goes out quickly after your event ends. Write the email copy ahead of time and create the email in an email service provider. Then schedule the email to send the day after your event. This way, you can pop in the fundraising total the night of and attendees will receive your email by the following morning.  <\/p>\n\n\n\n

Want to make your thank-you emails stand out? Consider sending a\u00a0video thank-you message<\/a>!\u00a0<\/p>\n\n\n\n

Update emails<\/h2>\n\n\n\n
\"A<\/figure><\/div>\n\n\n\n

Your supporters care about your mission long after your event ends! So keep them in the know about what\u2019s going on with the projects they help fund. After your event, create contact lists based on the funds attendees gave to and send email updates regularly. If all guests gave to the same fund, updating them becomes even easier! <\/p>\n\n\n\n

Update\u00a0emails can take many forms depending on the information you need to share. If you have a lot of info to share, consider\u00a0a newsletter format to avoid spamming your supporters. Email newsletters make it easy to pass along crucial updates all at once.\u00a0<\/p>\n\n\n\n

If your guests are giving to a single fund, keep them apprised of updates to that fund regularly. Find the right balance of sharing to keep your supporters from getting burned out on your emails. A monthly or quarterly update can keep your event attendees informed without making them do a lot of reading. <\/p>\n\n\n\n

If you want to communicate more frequently, it may be best to send an email update\u00a0that\u00a0directs\u00a0supporters to your social media pages instead. That way\u00a0they can update themselves as much or as little as they like and can receive your crucial updates as soon as they\u2019re posted.\u00a0<\/p>\n\n\n\n

Invitations<\/h2>\n\n\n\n
\"Boys<\/a><\/figure><\/div>\n\n\n\n

Another great way to keep event attendees engaged when the party is over is inviting them to the next one! If your nonprofit hosts more than one fundraising event a year, chances are supporters from one event will likely want to attend other events you host. They\u2019re just waiting on the invitation!  <\/p>\n\n\n\n

So if you know you\u2019ve got another great event coming up, send an email invite to your list of fundraising event attendees. This is a great way to grow attendees and fundraising dollars raised. Sound like a lot of work? You\u2019re in luck! Qgiv\u2019s peer-to-peer invite tool makes inviting attendees of past events easy! <\/p>\n\n\n\n

What\u2019s more, you can invite event attendees to more than just other fundraising events. Invite supporters for tours of your facilities or to see what you do in person. You could also invite them to volunteer, follow you on social media, or become advocates\u00a0for your cause.\u00a0<\/p>\n\n\n\n

Fundraising emails<\/h2>\n\n\n\n

Your goal is to keep event attendees engaged in the hopes that they\u2019ll give again. One surefire way to get a second gift is to ask for one. One of the main reasons donors stopped giving, according to our Generational Giving Study<\/a>, is that they weren\u2019t asked.  <\/p>\n\n\n\n

Keep your nonprofit top of mind by sending fundraising emails as part of your post-event communication feedback. Of course, we don\u2019t mean that you should ask for another donation immediately after your event ends…\u00a0but you should have an ask on your radar.\u00a0<\/p>\n\n\n\n

When should you make another ask?<\/h3>\n\n\n\n
\"The<\/a><\/figure><\/div>\n\n\n\n

There\u2019s a formula that a lot of fundraisers use to determine when to request another donation during stewardship. It\u2019s called the \u201cVirtuous Circle.\u201d The steps are Ask, Thank, Report, and Repeat.  <\/p>\n\n\n\n

Your event attendees are at the thank stage when your fundraiser ends,\u00a0so that\u2019s where you should start in the circle. Send that thank-you email, provide an update (the report\u00a0stage), and then\u00a0ask for additional support<\/a>\u00a0later. It\u2019s important not to ask\u00a0too<\/em>\u00a0soon,\u00a0so you may want to send a couple updates before sending a fundraising appeal.\u00a0<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

Just because your event ends doesn\u2019t mean communication with your attendees should stop! Use fundraising emails to keep in touch with supporters after your event. By keeping the lines of communication open, you\u2019re opening your nonprofit up to more support. A timely thank-you, regular updates regarding how funds are being used, invites to upcoming events, and sending appeals via email can all keep your supporters invested in you all year round. <\/p>\n\n\n\n

Looking for tips to up your fundraising email game? We\u2019ve got you covered<\/a>! We even have sample fundraising emails<\/a> to help you get started. <\/p>\n","protected":false},"excerpt":{"rendered":"

So, you\u2019ve wrapped up your event, hit your fundraising goals, and funded your next nonprofit project. Awesome! Now how do you keep your supporters engaged with your nonprofit until your next event? You\u00a0have to\u00a0\u00a0keep the lines of communication open! One great way to accomplish this is with post-event fundraising emails. Read on to learn\u00a0how\u00a0to create […]<\/p>\n","protected":false},"author":3,"featured_media":25259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[267],"tags":[],"acf":[],"yoast_head":"\nFundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T19:42:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-08T19:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/Fundraising-Emails-Blog-Post-Feature-Image-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"Fundraising Emails for Post-event Communication\",\"datePublished\":\"2021-06-08T19:42:13+00:00\",\"dateModified\":\"2021-06-08T19:42:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Peer-to-peer fundraising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\",\"name\":\"Fundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2021-06-08T19:42:13+00:00\",\"dateModified\":\"2021-06-08T19:42:15+00:00\",\"description\":\"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundraising by type\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Peer-to-peer fundraising\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/peer-to-peer-fundraising\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Fundraising Emails for Post-event Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\",\"name\":\"Qgiv Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"caption\":\"Qgiv Team\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/","og_locale":"en_US","og_type":"article","og_title":"Fundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","og_description":"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.","og_url":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2021-06-08T19:42:13+00:00","article_modified_time":"2021-06-08T19:42:15+00:00","og_image":[{"width":2560,"height":1536,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/Fundraising-Emails-Blog-Post-Feature-Image-1-scaled.jpeg","type":"image\/jpeg"}],"author":"Qgiv Team","twitter_misc":{"Written by":"Qgiv Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/"},"author":{"name":"Qgiv Team","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc"},"headline":"Fundraising Emails for Post-event Communication","datePublished":"2021-06-08T19:42:13+00:00","dateModified":"2021-06-08T19:42:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/"},"wordCount":963,"commentCount":0,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"articleSection":["Peer-to-peer fundraising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/","url":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/","name":"Fundraising Emails for Post-event Communication - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2021-06-08T19:42:13+00:00","dateModified":"2021-06-08T19:42:15+00:00","description":"Post-event fundraising emails are a great way to keep your nonprofit at the top of supporters' minds. Here are the emails you should send.","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/fundraising-emails-for-post-event-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fundraising by type","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/"},{"@type":"ListItem","position":3,"name":"Peer-to-peer fundraising","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/peer-to-peer-fundraising\/"},{"@type":"ListItem","position":4,"name":"Fundraising Emails for Post-event Communication"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc","name":"Qgiv Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","caption":"Qgiv Team"},"url":"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25258"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=25258"}],"version-history":[{"count":3,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25258\/revisions"}],"predecessor-version":[{"id":25266,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25258\/revisions\/25266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/25259"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=25258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=25258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=25258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}