{"id":25537,"date":"2021-06-25T12:20:31","date_gmt":"2021-06-25T16:20:31","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=25537"},"modified":"2024-11-11T17:32:22","modified_gmt":"2024-11-11T22:32:22","slug":"5-text-message-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/","title":{"rendered":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know"},"content":{"rendered":"\n<p>Do your donors want to&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/text-to-donate-for-small-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">give by text<\/a>? Are you exploring text messaging as a way to communicate with donors? Text messaging is an unbelievably powerful tool\u2014but you have to know how&nbsp;to do it right! These&nbsp;five text message marketing&nbsp;best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Why are these text message marketing best practices so important?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Text messages have an open rate around 98%\u2014and that\u2019s just in the first&nbsp;5 minutes! That means texting is one of the most effective communication methods out there. But&nbsp;it also means that it\u2019s very easy for text messaging to become intrusive and creepy. If you want&nbsp;your audiences to read (and act upon!) your messages, it\u2019s important to send the right kind of messages in the right ways. These&nbsp;text message marketing&nbsp;best practices will make that happen!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Keep your supporters engaged&nbsp;by following these guidelines! You\u2019ll want to:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Choose the perfect keyword&nbsp;<\/li>\n\n\n\n<li>Persuade constituents to opt into receiving messages&nbsp;<\/li>\n\n\n\n<li>Create targeted lists for outbound text messaging&nbsp;<\/li>\n\n\n\n<li>Send the right kinds of texts at the right times&nbsp;(psst: check out our&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/text-message-templates-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">text templates for nonprofits<\/a>!)&nbsp;<\/li>\n\n\n\n<li>Let readers opt out of your text messages&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Read on for tips and strategies you can use to engage and inspire your supporters with text messages!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Text Message Marketing Best Practices&nbsp;<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>First, choose the perfect keyword&nbsp;<\/strong><\/h4>\n\n\n\n<p>The first step&nbsp;to successfully marketing your text giving campaign is creating a good keyword.&nbsp;Your audiences will have to opt into receiving text messages, and this keyword is how they\u2019ll do so.&nbsp;That means the best keywords are short, easy to remember, and easy to type. Here\u2019s how to choose the best-possible keyword:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Keep it simple! Stick to a well-known acronym, brief words, and maybe a number&nbsp;<\/li>\n\n\n\n<li>Don\u2019t pick two dictionary words (example:&nbsp;FoodPantry)\u2014autocorrect will often add a space between two words, which can cause errors&nbsp;<\/li>\n\n\n\n<li>Pick something that\u2019s easy to remember: \u201cYMCA21\u201d is easier to remember than \u201cLKLDYMCA33813\u201d&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-4.jpeg\"><img decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-4.jpeg\" alt=\"\" class=\"wp-image-25538\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-4.jpeg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-4-300x157.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>\u201cPines\u201d is easy to remember and easy to type. It\u2019s a great keyword!<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>How can you know if you\u2019ve chosen the best keyword? Easy! Test your chosen keyword by recruiting a few people to type it out for you. If people have a hard time, choose something else. Remember to test on a variety of devices\u2014an iPhone user and an Android user may have totally different experiences.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Then, start building your lists&nbsp;<\/strong><\/h4>\n\n\n\n<p><strong>But first: a quick note about opting into text message lists!<\/strong>&nbsp;<\/p>\n\n\n\n<p>For most text programs, your constituents will have to opt in to receive text messages. According to the&nbsp;Telephone Consumer Protection Act (TCPA)&nbsp;guidelines for nonprofits, any texts that are sent via&nbsp;autodialer&nbsp;require recipients to opt into receiving those texts. And, although your text messaging&nbsp;service might not strike you as being an \u201cautodialer,\u201d the TCPA classifies anything that sends a message on your behalf as an&nbsp;autodialer.&nbsp;<\/p>\n\n\n\n<p>There are two instances in which your recipient does not need to opt into receiving text messages. The first instance is when they\u2019re receiving a gift acknowledgement text. That means that any automated \u201cthank you!\u201d text you have associated with you text donations doesn\u2019t require an opt-in&#8230; yet. The TCPA guidelines&nbsp;for nonprofits notes that the matter of automated gift acknowledgements hasn\u2019t been definitively decided.&nbsp;<\/p>\n\n\n\n<p>The second instance that doesn\u2019t require an opt-in is&nbsp;when a text message is being sent by you to an individual donor. If you\u2019re using your personal phone to type an individual text message to a specific donor, that donor does not have to consent to receiving messages from you. But the minute you switch from your thumbs to another service (like&nbsp;Qgiv\u2019s&nbsp;outbound&nbsp;messaging tool!), you\u2019re using an \u201cautodialer\u201d and can only contact donors who have opted into hearing from you.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-6.jpeg\"><img decoding=\"async\" width=\"746\" height=\"679\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-6.jpeg\" alt=\"\" class=\"wp-image-25540\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-6.jpeg 746w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-6-300x273.jpeg 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Pilgrim Pines Conference Center plugged their keyword on social media in a video and in the post itself!<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>So how do you get folks to opt in?&nbsp;<\/p>\n\n\n\n<p>You spread the word, of course! There are two&nbsp;steps to this process.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>How to get people to opt into receiving text messages<\/strong>&nbsp;<\/h5>\n\n\n\n<p>First,&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/4-text-fundraising-opt-in-best-practices-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">make the case<\/a>&nbsp;for people to opt into hearing from you. Try to answer:&nbsp;<\/p>\n\n\n\n<ul>\n<li>What kind of information will you send them?&nbsp;<\/li>\n\n\n\n<li>How often will they hear from you?&nbsp;<\/li>\n\n\n\n<li>Why should they want to get your messages?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Then, make it easy for them to opt into those text messages. Think about where your donors and other supporters are likely to see your messaging and when they\u2019ll be most likely to opt in. Try:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Adding your keyword to your webpage&nbsp;<\/li>\n\n\n\n<li>Including a note in social posts about your texting program and how people can opt in&nbsp;<\/li>\n\n\n\n<li>Adding an opt-in box to your donation form&nbsp;<\/li>\n\n\n\n<li>Sharing your keyword at events&nbsp;<\/li>\n\n\n\n<li>Putting your keyword on brochures, signage, and even branded merchandise&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Spread your keyword everywhere and be sure supporters know how and why to opt in.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create targeted lists for different types of messages&nbsp;<\/strong><\/h4>\n\n\n\n<p>You probably know the benefits of segmenting your communications.&nbsp;Ensuring your supporters receive only the communications that&nbsp;are relevant to them is important! It\u2019s more effective, for one:&nbsp;you wouldn\u2019t want to send an update about an upcoming event to someone who isn\u2019t registered, for example.&nbsp;It\u2019s also better for donor relations! Sending relevant emails, letters, and other communications to donors&nbsp;makes them feel individually seen and appreciated.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re a monthly donor and receive an email asking for a monthly gift, you may feel\u00a0as though that organization doesn\u2019t value your existing\u00a0<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/how-to-launch-a-monthly-giving-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">monthly donation<\/a>. If you\u2019re a\u00a0major donor and get the same receipt for a $20,000 donation as you did when you gave $20,\u00a0you\u2019ll feel like your donation wasn\u2019t appreciated.\u00a0<\/p>\n\n\n\n<p>This is even more important when you\u2019re sending texts&nbsp;for two reasons.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Segmenting your lists will reduce opt-outs<\/strong>&nbsp;<\/h5>\n\n\n\n<p>You worked hard to build your text message marketing lists. Keep them!&nbsp;People are usually happy when they receive&nbsp;relevant&nbsp;information, but they\u2019ll quickly lose patience if they get lots of messages that&nbsp;don\u2019t apply to them.&nbsp;If you want to keep folks on your text message lists, only send them relevant information. Getting important event updates is wonderful if I\u2019m registered to attend that event. But getting event updates for an event I\u2019m not attending is a surefire way to get me to opt out of receiving messages from you.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Segmenting your lists can save you money<\/strong>&nbsp;<\/h5>\n\n\n\n<p>Most&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/text-to-give-vs-text-to-donate-the-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">text communication service<\/a>s give you a set limit of messages you can send per month, then give you the option to pay for additional messages.&nbsp;Sending smaller, targeted messages to a specific group of people is more economical than sending mass texts to everyone!&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-5.jpeg\"><img decoding=\"async\" width=\"597\" height=\"747\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-5.jpeg\" alt=\"\" class=\"wp-image-25539\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-5.jpeg 597w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-5-240x300.jpeg 240w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Washburn Center set up a keyword specifically for folks who wanted updates about their virtual fundraising event<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\"><strong>How to segment your text messages<\/strong>&nbsp;<\/h5>\n\n\n\n<p>If you want to send targeted messages to specific groups of people, you\u2019ll need to create separate lists. That means you\u2019ll need to create different opt-in keywords for different lists! You may want to consider setting up different keywords for things like:&nbsp;<\/p>\n\n\n\n<ul>\n<li>General updates and fundraising: think of this as your catchall list.&nbsp;This&nbsp;is who you\u2019d contact with periodic updates and urgent appeals, Giving Tuesday updates, etc.&nbsp;<\/li>\n\n\n\n<li>Event-specific updates: this is ideal for updates related directly to your event. This is who you\u2019d contact if you had a venue change, need to send an alert when the event is ending, etc.&nbsp;<\/li>\n\n\n\n<li>Volunteers: texting is a valuable way to send updates to your volunteers! This is who you\u2019d contact if you\u2019ve updated your COVID-19 safety protocols, need to fill a volunteer slot, or coordinate volunteer schedules.&nbsp;<\/li>\n\n\n\n<li>Advocates: if your organization is involved in advocacy, policy change, politics, etc., this is a great list for you to build. This is who you\u2019d contact if you wanted advocates to sign petitions, call their senators, or coordinate marches and other community events.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If I\u2019m interested in volunteering and advocacy, I can opt into those lists and get information that\u2019s relevant to me and my interests!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.qgiv.com\/demo-request-mobile-suite\">Schedule A Demo of Qgiv&#8217;s Text Tools<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Send the right kinds of texts (at the right times!)&nbsp;<\/strong><\/h4>\n\n\n\n<p>Text messages have an open rate of 98% within the first five minutes of receipt, and the average response (if you\u2019re asking for people to take an action) is around 90 seconds. Texts are very personal to us: we read them immediately, act on them immediately, and&nbsp;watch them closely. They\u2019re powerful, but that makes them easy to misuse.&nbsp;<\/p>\n\n\n\n<p>Think of text communications like spices in cooking: used wisely and sparingly, they\u2019re wonderful! But, if you use them too much, they quickly become overwhelming and&nbsp;irritating. Your best bet is to send&nbsp;text messages&nbsp;that:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Include information about&nbsp;an urgent or time-sensitive need<\/li>\n\n\n\n<li>Share timely&nbsp;information about something specific (ex: venue changes for an event, program cancelations, etc.)&nbsp;<\/li>\n\n\n\n<li>Ask readers to do something specific (ex: make a donation, sign up to volunteer, sign a petition, etc.)&nbsp;<\/li>\n\n\n\n<li>Would be more effective than other methods like email and phone calls&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>After you\u2019ve crafted your message, it\u2019s time to send it. Be considerate about the timing! Remember: texts are usually received and opened almost immediately. We don\u2019t let them sit in our inboxes until a convenient time like we do with emails!&nbsp;Avoid sending texts very early in the day and very late at night. Few things will make someone unsubscribe like waking them up or disrupting family time.&nbsp;<\/p>\n\n\n\n<p>Looking for inspiration?&nbsp;Check out our&nbsp;<a href=\"https:\/\/www.qgiv.com\/blog\/resources\/text-message-templates-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">text messaging templates for nonprofits!<\/a>&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Make it easy to opt out of receiving text messages&nbsp;<\/strong><\/h4>\n\n\n\n<p>You\u2019re required to let people opt out of receiving your emails, and the same applies to text messages!&nbsp;That doesn\u2019t mean you have to include opt-out language in every text message you send\u2014instead, try including it in the first text you send each list. You may also want to include opt-out information in occasional subsequent messages, especially if you\u2019re addressing a list that\u2019s been around a long time and contains lots of numbers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-7.jpeg\"><img decoding=\"async\" width=\"932\" height=\"522\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-7.jpeg\" alt=\"\" class=\"wp-image-25541\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-7.jpeg 932w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-300x168.jpeg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/image-7-768x430.jpeg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Whether you\u2019re raising money by text or using texts to communicate with donors, these best practices will help you make your campaign a success.<\/em>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Remember These Text Message Marketing Best Practices!&nbsp;<\/strong><\/h2>\n\n\n\n<p>These five text message marketing best practices are simple, and keeping these guidelines in place will help you run a successful campaign! Create a great keyword, make the case for opting in, and make it easy for donors to opt in. When communicating with your audience, make sure your texts are timely, actionable, and easy to act upon!&nbsp;Those guidelines will help you send messages your supporters will enjoy receiving, but make&nbsp;sure&nbsp;they know how to opt out\u2014just in case!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Learn More about Qgiv&#8217;s Text Message Tools<\/strong><\/h4>\n\n\n\n<p>If you\u2019re reading an article about text message marketing best practices, you\u2019re probably thinking of launching an outbound text messaging campaign. We can help!&nbsp;Qgiv\u2019s&nbsp;Mobile Suite includes text-to-donate tools, outbound text messaging, and other handy tools&nbsp;you can use to reach and inspire your donors. Learn more about our Mobile Suite online or contact us for a personalized tour of our text fundraising tools!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-2\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.qgiv.com\/demo-request-mobile-suite\">Request a Demo<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do your donors want to&nbsp;give by text? Are you exploring text messaging as a way to communicate with donors? Text messaging is an unbelievably powerful tool\u2014but you have to know how&nbsp;to do it right! These&nbsp;five text message marketing&nbsp;best practices will help you communicate with donors, raise more money by text, and give your donors a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,269],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations<\/title>\n<meta name=\"description\" content=\"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"og:description\" content=\"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T16:20:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T22:32:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/People-Using-their-Cell-Phones-min-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Qgiv Team\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Qgiv Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\"},\"author\":{\"name\":\"Qgiv Team\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\"},\"headline\":\"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know\",\"datePublished\":\"2021-06-25T16:20:31+00:00\",\"dateModified\":\"2024-11-11T22:32:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\"},\"wordCount\":2044,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"articleSection\":[\"Features\",\"Mobile fundraising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\",\"name\":\"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\"},\"datePublished\":\"2021-06-25T16:20:31+00:00\",\"dateModified\":\"2024-11-11T22:32:22+00:00\",\"description\":\"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qgiv.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundraising by type\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile fundraising\",\"item\":\"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/mobile-fundraising\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#website\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"name\":\"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#organization\",\"name\":\"Bloomerang Fundraising, formerly Qgiv\",\"url\":\"https:\/\/www.qgiv.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"contentUrl\":\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png\",\"width\":1425,\"height\":515,\"caption\":\"Bloomerang Fundraising, formerly Qgiv\"},\"image\":{\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc\",\"name\":\"Qgiv Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g\",\"caption\":\"Qgiv Team\"},\"url\":\"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","og_description":"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!","og_url":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/","og_site_name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","article_published_time":"2021-06-25T16:20:31+00:00","article_modified_time":"2024-11-11T22:32:22+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/People-Using-their-Cell-Phones-min-scaled.jpg","type":"image\/jpeg"}],"author":"Qgiv Team","twitter_misc":{"Written by":"Qgiv Team","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#article","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/"},"author":{"name":"Qgiv Team","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc"},"headline":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know","datePublished":"2021-06-25T16:20:31+00:00","dateModified":"2024-11-11T22:32:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/"},"wordCount":2044,"commentCount":0,"publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"articleSection":["Features","Mobile fundraising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/","url":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/","name":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know - Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","isPartOf":{"@id":"https:\/\/www.qgiv.com\/blog\/#website"},"datePublished":"2021-06-25T16:20:31+00:00","dateModified":"2024-11-11T22:32:22+00:00","description":"These five text message marketing best practices will help you communicate with your audiences and inspire them to get involved!","breadcrumb":{"@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.qgiv.com\/blog\/5-text-message-marketing-best-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qgiv.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Fundraising by type","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/"},{"@type":"ListItem","position":3,"name":"Mobile fundraising","item":"https:\/\/www.qgiv.com\/blog\/category\/fundraising-by-type\/mobile-fundraising\/"},{"@type":"ListItem","position":4,"name":"5 Text Message Marketing Best Practices Every Fundraiser Needs to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.qgiv.com\/blog\/#website","url":"https:\/\/www.qgiv.com\/blog\/","name":"Fundraising Blog for Nonprofit, Educational, and Faith-Based Organizations","description":"","publisher":{"@id":"https:\/\/www.qgiv.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qgiv.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qgiv.com\/blog\/#organization","name":"Bloomerang Fundraising, formerly Qgiv","url":"https:\/\/www.qgiv.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","contentUrl":"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2025\/09\/Bloomerang-Product-Lockup-Pos-Fundraising-Digital.png","width":1425,"height":515,"caption":"Bloomerang Fundraising, formerly Qgiv"},"image":{"@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/863cf828ceab3ade4aee57d782b4defc","name":"Qgiv Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qgiv.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1e32e6af27ebc4182730b7c59eae247?s=96&d=mm&r=g","caption":"Qgiv Team"},"url":"https:\/\/www.qgiv.com\/blog\/author\/abbyjarvis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25537"}],"collection":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/comments?post=25537"}],"version-history":[{"count":4,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25537\/revisions"}],"predecessor-version":[{"id":39222,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/posts\/25537\/revisions\/39222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media\/25544"}],"wp:attachment":[{"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/media?parent=25537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/categories?post=25537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qgiv.com\/blog\/wp-json\/wp\/v2\/tags?post=25537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}