{"id":25570,"date":"2021-06-29T14:18:05","date_gmt":"2021-06-29T18:18:05","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=25570"},"modified":"2023-08-31T09:44:39","modified_gmt":"2023-08-31T13:44:39","slug":"13-tools-to-help-you-create-the-best-nonprofit-social-media-campaigns-ever","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/13-tools-to-help-you-create-the-best-nonprofit-social-media-campaigns-ever\/","title":{"rendered":"23 Tools To Help You Create the Best Nonprofit Social Media Campaigns Ever"},"content":{"rendered":"\n<p>Social media is an incredibly powerful storytelling tool for your nonprofit. According to the <a href=\"https:\/\/go.qgiv.com\/report-navigating-the-unknown\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Navigating the Unknown report<\/strong><\/a>, social media posts were the number one driver of charitable gifts in 2020\u2014ahead of email and direct mail appeals! But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The good news? There\u2019re many tools you can use to help! To make posting easier, here is a roundup of some fantastic time-saving tools to help you create the best nonprofit social media campaign ever.&nbsp;<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8f5eed0d-9688-4f91-b6b7-4deaed1da8b6\"><span class=\"hs-cta-node hs-cta-8f5eed0d-9688-4f91-b6b7-4deaed1da8b6\" id=\"hs-cta-8f5eed0d-9688-4f91-b6b7-4deaed1da8b6\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/8f5eed0d-9688-4f91-b6b7-4deaed1da8b6\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-8f5eed0d-9688-4f91-b6b7-4deaed1da8b6\" style=\"border-width:0px;\" height=\"225\" width=\"750\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/8f5eed0d-9688-4f91-b6b7-4deaed1da8b6.png\" alt=\"Get the Nonprofit Social Media Strategy Workbook! Download Now\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '8f5eed0d-9688-4f91-b6b7-4deaed1da8b6', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<p>Check out some of these favorites!&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"#Scheduling-tools\"><strong>Tools for Scheduling and Publishing Posts<\/strong><\/a><br><strong><a href=\"#creating-tools\">Tools for Creating Content<\/a><\/strong>&nbsp;&nbsp;<br><strong><a href=\"#Fundraising-Tools\">Tools for Fundraising on Social<\/a>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Scheduling-tools\">Tools for Scheduling and Publishing Posts&nbsp;<\/h2>\n\n\n\n<p>Scheduling and publishing tools are for nonprofit social media because they offer organizations insights to their social media performance that can be used to create a content calendar for when and what to post. These tools help nonprofits post consistently, which is key to growing your reach on social media and expanding your donor base.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buffer<\/a><\/h3>\n\n\n\n<p>Buffer is a publishing tool that lets you schedule and analyze your social media posts. With Buffer, you can schedule your social media posts for specific dates and times on all major platforms\u2014including Instagram! You can mark certain posts for approval so your coworkers can provide feedback on your content. Buffer also offers analytics tools so you can learn more about your audience\u2019s demographics and keep tabs on what posts perform best.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/www.loomly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loomly<\/a><\/h3>\n\n\n\n<p>Loomly is another publishing tool that lets you draft and schedule social media posts. Similar to Buffer\u2019s approval tools, Loomly has a workflow feature that lets you set up an approval process for your content. With Loomly, you cannot only draft, schedule, and publish your social media posts but you can also draft Facebook and Instagram ads! In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, X, and Instagram.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/h3>\n\n\n\n<p>Hootsuite offers drafting, scheduling, and publishing of social media posts. This social media tool has extra packages you can add onto their basic publishing tools to create social ads, view and respond to incoming messages, monitor content and accounts of your choosing, and analyze your performance. Aside from their social media tools, Hootsuite is also known for their social media best-practice <a href=\"https:\/\/education.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">courses and certifications<\/a>, which have lessons you can easily apply to nonprofit social media.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_hubspot-1024x493.png\" alt=\"Screenshot of Hootsuite Academy Certification course offerings\" class=\"wp-image-25571\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_hubspot-1024x493.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_hubspot-300x144.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_hubspot-768x370.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_hubspot.png 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>4. <\/strong><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a><\/h3>\n\n\n\n<p>Sprout Social is another social media publishing tool. You can schedule your social media posts to be published according to the platform\u2019s \u201coptimal time\u201d suggestions. Sprout includes content approval tools, social media analytics, and a shared content calendar view. What really makes Sprout stand out is its <a href=\"https:\/\/sproutsocial.com\/features\/social-media-listening\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>advanced listening tools<\/strong><\/a>. With Sprout\u2019s listening tools your nonprofit can track trending topics, keep tabs on particular words or companies, be notified of industry thought leaders worth collaborating with, compare how your nonprofit is perceived compared to similar nonprofits, and more!&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Later<\/a><\/h3>\n\n\n\n<p>Later is a scheduling tool primarily for Instagram. This tool lets you draft, schedule, and post Instagram posts and stories. Later provides in-depth analytics of your posts and followers, including best times to post each day based on when most of your followers are online! One of Later\u2019s most coveted features is its Linkin.bio tool. This tool offers a way to link specific posts to pages on your website so your followers can easily find or act on what they see in your feed. Later can also be used to post to TikTok, Pinterest, and LinkedIn, but these plans don\u2019t include analytics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_linkinbio-1024x710.png\" alt=\"Screenshot of a Later post for Instagram\" class=\"wp-image-25572\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_linkinbio-1024x710.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_linkinbio-300x208.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_linkinbio-768x532.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_linkinbio.png 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bitly<\/a><\/h3>\n\n\n\n<p>Bitly is a <em>must<\/em> for sharing long links on social media! Links that are longer than 20-25 characters look like spam and can detract your followers from clicking the link. To shorten any links you include in your social posts, simply paste the link into Bitly and click \u201cshorten\u201d. Now you have a visually pleasing link!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Scheduling software can make posting on nonprofit social media far less time consuming and help you stay organized. But before you hit the \u201cschedule\u201d or \u201cpost\u201d button you need to know <em>what<\/em> you\u2019re going to post. Creating a content calendar detailing what you\u2019d like to post and when is a critical first step to using any scheduling software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/www.facebook.com\/help\/389849807718635\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Post Scheduler<\/a>&nbsp;<\/h3>\n\n\n\n<p>If your organization is using Facebook, you can schedule your posts directly on Facebook\u2019s platform. Meta Post Scheduler is Facebook\u2019s scheduling tool to help manage your organization\u2019s Page. Create, edit, and schedule your nonprofit\u2019s posts in the publishing tools section of your page. Facebook\u2019s Professional Dashboard shows your page\u2019s performance insights including: post reach, engagement, impression, net follower, and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. <a href=\"https:\/\/crowdfireapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdfire<\/a>&nbsp;<\/h3>\n\n\n\n<p>Another publishing tool for nonprofit social media is the Crowdfire app. Crowdfire allows you to create custom content for each of your organization\u2019s social media platforms. Schedule content for the best time to post on X, Instagram, Facebook Pages, LinkedIn and Pinterest and tailor them for each platform. When it comes to analytics, you can download monthly reports for all platforms or upgrade for more advanced reports. Crowdfire also lets you choose topics of interest to suggest images and articles that will be relevant to your nonprofit and creates a custom RSS feed to keep you up \u2013to date on your cause and curate your audience.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/www.socialoomph.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Socialoomph<\/a><\/h3>\n\n\n\n<p>Socialoomph is a scheduling tool that lets your nonprofit schedule posts for Discord channels, Facebook pages, LinkedIn profiles, Mastodon profiles, X profiles, Tumblr blogs, and WordPress blogs. Schedule your posts into a queue without worry by using Socialoomph\u2019s post flood control to keep your supporters from getting overwhelmed. For events and campaigns, use the self-destructing posts that automatically delete after a set period of time to keep your followers from getting confused. You can choose your plan based on how many social profiles your organization uses.\u00a0<\/p>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a4ed4680-058f-4c3c-b14c-283b2d335e44\"><span class=\"hs-cta-node hs-cta-a4ed4680-058f-4c3c-b14c-283b2d335e44\" id=\"hs-cta-a4ed4680-058f-4c3c-b14c-283b2d335e44\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/a4ed4680-058f-4c3c-b14c-283b2d335e44\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a4ed4680-058f-4c3c-b14c-283b2d335e44\" style=\"border-width:0px;\" height=\"225\" width=\"750\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/a4ed4680-058f-4c3c-b14c-283b2d335e44.png\" alt=\"Get the Nonprofit Editorial Content Calendar Template! Download Now\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, 'a4ed4680-058f-4c3c-b14c-283b2d335e44', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-tools\"><strong>Tools for Creating Content<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Creating engaging content is a must for nonprofit social media. Your organization should be using social media to visually tell your story and get people excited about helping your cause. However, not all nonprofits are able to hire a full-time expert to design posts. Use these tools to make shareable content for your organization.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a><\/h3>\n\n\n\n<p>Don\u2019t have a graphic designer? No problem! Canva is the go-to design tool for people with no design experience. Canva has thousands of pre-made templates featuring a variety of themes and sizes. You can even search for graphics that are sized specifically for each social platform! Canva also has thousands of video templates you can easily edit and add text to\u2014no animation experience necessary!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-drop-shadow wp-rounded-corners\"><a href=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen.png\"><img decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen-1024x473.png\" alt=\"Screenshot of Canva home screen menu\" class=\"wp-image-33205\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen-1024x473.png 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen-300x139.png 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen-768x355.png 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2023\/03\/Canva-Homescreen.png 1161w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">11. <a href=\"https:\/\/vimeo.com\/create\" target=\"_blank\" rel=\"noreferrer noopener\">Vimeo<\/a><\/h3>\n\n\n\n<p>Video is the most engaging type of content on social media. More engagement results in higher visibility for your content, so it\u2019s worth creating video content for your social channels. Vimeo is not only a video sharing site, it also houses thousands of video templates you can easily edit and add text to. Vimeo also has packages for teams to edit and create videos if you\u2019re looking for something a little more advanced.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. <a href=\"https:\/\/biteable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bitable<\/a><\/h3>\n\n\n\n<p>Bitable is another video creation tool. Featuring live action video clips and animated cartoons, Bitable has thousands of options for you to choose from when creating a video. Bitable also has remote collaboration tools, making it easy for your nonprofit social media team to work on the go. Based on the plan you choose, you can add collaborators to your video projects and export videos without the Bitable watermark.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. <a href=\"https:\/\/emojipedia.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emojipedia<\/a><\/h3>\n\n\n\n<p>Want to sprinkle emojis into your social posts, but can\u2019t find exactly what you\u2019re looking for? Try visiting emojipedia. This site lets you search through thousands of emojis so you can copy and paste the perfect emoji into your post copy. You can even search by topic, event, or platform. Emojipedia\u2019s search tool is a big time saver!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. <a href=\"https:\/\/www.adobe.com\/products\/spark.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Express<\/a><\/h3>\n\n\n\n<p>Adobe Express is another graphic and video creation tool. Adobe Express is much easier to use than Photoshop or Illustrator, so you don\u2019t need to worry about your graphic design skills! Made for beginners, Adobe Express is available with a free starter plan or for as little as $10 a month and houses thousands of motion and graphic templates for you to choose from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. <a href=\"https:\/\/www.capcut.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CapCut<\/a><\/h3>\n\n\n\n<p>Looking to recreate one of the viral TikTok trends? CapCut is a video creation tool that can connect directly to your organization\u2019s TikTok account. CapCut hosts video templates that make it easy for anyone to recreate popular video styles, as well as design your own templates. Many of CapCut\u2019s tools are free to use, but there are also purchasable packages for more advanced editing features.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. <a href=\"https:\/\/giphy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giphy<\/a>&nbsp;<\/h3>\n\n\n\n<p>Gifs are some of the most shareable content a nonprofit could post on social media. Giphy is an easy tool to create and find the perfect gifs to share on any social media platform. To create your own gif, upload an image or video to Giphy\u2019s <a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=feb6f8dc79fddb79JmltdHM9MTY3ODA2MDgwMCZpZ3VpZD0xNzg3ZDFjZC1iMTU0LTY1NjYtMThkZS1jM2I0YjA0MjY0NzEmaW5zaWQ9NTI1Mw&amp;ptn=3&amp;hsh=3&amp;fclid=1787d1cd-b154-6566-18de-c3b4b0426471&amp;psq=giphy+gif+maker&amp;u=a1aHR0cHM6Ly9zdXBwb3J0LmdpcGh5LmNvbS9oYy9lbi11cy9hcnRpY2xlcy8zNjAwMTk2NzQ0NTItSG93LVRvLU1ha2UtQS1HSUY&amp;ntb=1\" target=\"_blank\" rel=\"noreferrer noopener\">gif maker<\/a> and edit it to your liking. Or use a keyword to search for a gif.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. <a href=\"https:\/\/burst.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burst<\/a>&nbsp;<\/h3>\n\n\n\n<p>If you\u2019re in need of high-quality images, Burst offers free stock photos. Search by category or look up the photos you need on Burst\u2019s website. Stock photos are a great resource for nonprofit social media. Include these photos on your website to liven up the page or upload them to Canva to use as background images for social media posts.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. <a href=\"https:\/\/www.adobe.com\/products\/premiere-rush.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Premiere Rush&nbsp;<\/a>&nbsp;<\/h3>\n\n\n\n<p>Are you planning new video assets for your organization? Adobe Premiere Rush is another great video creation tool for editing that makes it simple to record and edit videos on the go. Adobe Premiere Rush is flexible, intuitive, and free to use. Download the mobile or desktop app to get started.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>&nbsp;<\/h3>\n\n\n\n<p>Unsplash is another tool your nonprofit can use to find free stock images. Choose the image size you need and download the best images for your organization for free. Or get access to more exclusive Unsplash+ photos and an ad-free experience for $7 a month.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-drop-shadow wp-rounded-corners\"><img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/marvin-meyer-SYTO3xs06fU-unsplash.jpg\" alt=\"people working at a table of computers for nonprofit social media\" class=\"wp-image-33181\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/marvin-meyer-SYTO3xs06fU-unsplash.jpg 640w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/marvin-meyer-SYTO3xs06fU-unsplash-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Fundraising-Tools\">Tools for Fundraising on Social&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Some platforms offer special tools for nonprofit social media that allows organizations to fundraise directly on their platform. These tools can be integrated into your nonprofit\u2019s campaigns to boost donations and help engage with your supporters. Utilize these fundraising tools with a unique hashtag to raise awareness for your cause.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. <a href=\"https:\/\/www.facebook.com\/help\/442078379905129\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Payments and Charitable Giving Tools<\/a><\/h3>\n\n\n\n<p>To access Facebook\u2019s fundraising tools you need to be a registered 501c3 within the United States, have an active\/published Facebook page, and have your nonprofit\u2019s address in the \u201cAbout\u201d section of your page (<a href=\"https:\/\/www.facebook.com\/help\/1251484118194936?helpref=faq_content\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>other countries have different requirements<\/strong><\/a>). Once you determine your organization is eligible to use Facebook\u2019s fundraising tools, you must apply for Facebook Payments access.&nbsp; Enrolling in Facebook Payments will enable people to create fundraisers on behalf of your organization and add donate buttons to their posts. This donate button can be added to your Facebook page and other posts you make.&nbsp;<\/p>\n\n\n\n<p>Facebook Fundraisers can be a great way for your nonprofit to host a virtual campaign. Your supporters can share your fundraiser or use your organization host a Birthday Fundraiser with their friends. Facebook has tools you can use to automatically thank these donors and receive reports on how well the fundraiser did. Facebook Fundraisers do not charge fees to nonprofits or their donors for the money raised, and donors can male their contribution a recurring gift with Facebook&#8217;s monthly giving option.<\/p>\n\n\n<div class=\"wp-block-image wp-drop-shadow wp-rounded-corners\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser-1024x411.jpg\" alt=\"Monthly donation of $50 to a Facebook Fundraiser for nonprofit social media\" class=\"wp-image-33209\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser-1024x411.jpg 1024w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser-300x120.jpg 300w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser-768x308.jpg 768w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser-1536x616.jpg 1536w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/facebook-fundraiser.jpg 1615w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Facebook Live is another great tool for nonprofits to use in tandem with Facebook\u2019s Charitable Giving Tools. Live streaming events or interviews with your staff can help boost engagement and help you connect with your audience. Add your donate button to your Facebook Live so your audience can donate with one click!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">21. <a href=\"https:\/\/help.instagram.com\/2031680250470701\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Donate Button<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.qgiv.com\/blog\/4-tips-engage-donors-instagram-like-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a> is a crucial platform for nonprofit social media. Instagram lets nonprofits and their supporters fundraise through the donation sticker in Instagram Stories and donate button on Instagram Business Accounts. To access these features you must be registered for Facebook\u2019s charitable giving tools. <\/p>\n\n\n\n<p>Once you\u2019re enrolled in Facebook Payments and have access to Facebook\u2019s charitable giving tools, make sure your Instagram account is a business account. The next step is to link your Instagram business account with your Facebook page. <\/p>\n\n\n\n<p>When you\u2019re all set up, you can add a donate button to your profile by going to your settings, clicking \u201cBusiness,\u201d and then clicking \u201cDonations.\u201d You\u2019ll see a toggle to add a donate button to your profile.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"366\" height=\"689\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton1-1.png\" alt=\"\" class=\"wp-image-25578\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton1-1.png 366w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton1-1-159x300.png 159w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"375\" height=\"689\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton2.png\" alt=\"\" class=\"wp-image-25577\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton2.png 375w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton2-163x300.png 163w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"368\" height=\"681\" src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton3.png\" alt=\"\" class=\"wp-image-25576\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton3.png 368w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_donatebutton3-162x300.png 162w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n<p>To <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/how-to-add-an-instagram-donation-sticker-or-donate-button\" target=\"_blank\" rel=\"noreferrer noopener\">add a donate sticker<\/a> to your Instagram stories (and make the sticker available to everyone who searches for it and wants to fundraise on your behalf) simply upload a photo or video for your story. Click the sticker icon at the top right of your screen then click the \u201cDonation\u201d option. You can then search for your nonprofit and select your organization as the recipient of donations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"370\" height=\"686\" data-id=\"25581\"  src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker.png\" alt=\"\" class=\"wp-image-25581\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker.png 370w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker-162x300.png 162w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"362\" height=\"690\" data-id=\"25580\"  src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker2.png\" alt=\"\" class=\"wp-image-25580\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker2.png 362w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker2-157x300.png 157w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"367\" height=\"691\" data-id=\"25579\"  src=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker3.png\" alt=\"\" class=\"wp-image-25579\" srcset=\"https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker3.png 367w, https:\/\/www.qgiv.com\/blog\/wp-content\/uploads\/2021\/06\/socialtools_sticker3-159x300.png 159w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Similar to Facebook Live, Instagram Live works great alongside Instagram\u2019s Donate Button which can be added to a live stream. Users who donate during the livestream can also use an \u201cI donated\u201d sticker to share to their own Instagram stories! Because Instagram Live is only available on mobile devices, hosting a Q&amp;A or behind the scenes stream are great ways to utilize the feature.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">22. <a href=\"https:\/\/www.tiktok.com\/forgood?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok for Good<\/a>&nbsp;<\/h3>\n\n\n\n<p>TikTok is a constantly growing platform that can help your nonprofit reach a younger donor base. TikTok for Good offers approved organizations the ability to host promoted hashtag campaigns to raise awareness and increase fundraising for their causes. TikTok for Good often partners with nonprofits for these campaigns, sometimes donating a $1-2 for every video posted under the promoted hashtag up to a specified amount.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For approved organizations with a Benevity Causes profile and Tiltify account, TikTok users can use a \u201cSupport Now\u201d sticker to raise funds for their cause, as well as list the nonprofit in their TikTok profile for followers to donate via Tiltify. TikTok is an influential platform for engaging younger donors and also offers live streaming for profiles with over 1,000 followers. Have your nonprofit social media team <a href=\"https:\/\/www.tiktok.com\/forgood?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">contact TikTok<\/a> for more information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">23. <a href=\"https:\/\/support.google.com\/nonprofits\/answer\/3367463\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Nonprofit Program<\/a>&nbsp;&nbsp;<\/h3>\n\n\n\n<p>YouTube videos are a great way for nonprofits to communicate with donors and spread awareness for their cause. Using videos to tell your organization\u2019s story helps establish your brand with a large audience. To further help charitable causes, YouTube\u2019s Nonprofit Program offers verified nonprofits the ability to add Donate buttons, Call-to-Action Buttons, goal tracking, and link cards to the organization&#8217;s website.&nbsp;<\/p>\n\n\n\n<p>Like other platforms, nonprofits can also live stream virtual events on YouTube Live to connect with their subscribers and embed their stream into their website. To verify your organization for <a href=\"https:\/\/support.google.com\/nonprofits\/answer\/3367463\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube for Nonprofits<\/a>, create a Google for Nonprofits account. <a href=\"https:\/\/www.google.com\/nonprofits\/eligibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check<\/a> your organization\u2019s eligibility with Google to get enrolled.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>Running your nonprofit social media accounts should be stress free. Posting on social media shouldn\u2019t be an intimidating task that requires a videographer or graphic designer. With these tools, you can schedule professional looking content that engages your audience and helps tell your story. For more social media marketing tips check out these resources:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/nonprofit-social-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nonprofit Social Media Strategy: 7 Steps to Connect with Your Donors&nbsp;<\/strong><\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/how-to-future-proof-your-social-media-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tips to Future-Proof Your Social Media Strategy by Julia Campbell<\/strong><\/a><strong><s>&nbsp;<\/s><\/strong>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/social-media-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social Media for Nonprofits: 10 Best Practices for Strategy Creation&nbsp;<\/strong><\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.qgiv.com\/blog\/october-fundraising-lab-recap-use-social-media-to-build-community\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qgiv Fundraising Lab Recap: How to Use Social Media &amp; Digital Strategies to Build Community and Drive Donations&nbsp;<\/strong><\/a>&nbsp;<\/li>\n<\/ul>\n\n\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-49c30505-7fef-4c76-b741-456991ba682b\"><span class=\"hs-cta-node hs-cta-49c30505-7fef-4c76-b741-456991ba682b\" id=\"hs-cta-49c30505-7fef-4c76-b741-456991ba682b\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/8356283\/49c30505-7fef-4c76-b741-456991ba682b\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-49c30505-7fef-4c76-b741-456991ba682b\" style=\"border-width:0px;\" height=\"225\" width=\"750\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/8356283\/49c30505-7fef-4c76-b741-456991ba682b.png\" alt=\"Maximize your fundraising efforts with free peer-to-peer event templates! Request a Demo\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(8356283, '49c30505-7fef-4c76-b741-456991ba682b', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is an incredibly powerful storytelling tool for your nonprofit. According to the Navigating the Unknown report, social media posts were the number one driver of charitable gifts in 2020\u2014ahead of email and direct mail appeals! But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":25590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[262],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free Tools to Help You Create the Best Nonprofit Social Media Campaigns<\/title>\n<meta name=\"description\" content=\"To make posting easier, here is a roundup of some favorite social media tools to help you create the best nonprofit social media campaign ever!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qgiv.com\/blog\/13-tools-to-help-you-create-the-best-nonprofit-social-media-campaigns-ever\/\" \/>\n<meta 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