{"id":25740,"date":"2021-07-14T15:11:37","date_gmt":"2021-07-14T19:11:37","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=25740"},"modified":"2021-07-14T15:11:39","modified_gmt":"2021-07-14T19:11:39","slug":"how-fundraisers-for-lakeland-volunteers-in-medicine-engaged-donors-on-facebook","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/how-fundraisers-for-lakeland-volunteers-in-medicine-engaged-donors-on-facebook\/","title":{"rendered":"How Fundraisers for Lakeland Volunteers in Medicine Engaged Donors on Facebook"},"content":{"rendered":"\n

Wish your last peer-to-peer event got more engagement from your supporters on social media? Want to show your fundraising teams some great ways to fundraise on Facebook in support of your next event?  <\/p>\n\n\n\n

Local Qgiv client, Lakeland Volunteers In Medicine, recently had an exceptional fundraising team (called Swan Before the Storm) raise funds for their 2021 Swan Derby event. Their social posts<\/a> got a lot of engagement, which helped the 2021 Swan Derby raise more than $50,000.  <\/p>\n\n\n\n

Want to learn from their phenomenal success? Here\u2019s how they earned more engagement on Facebook for their peer-to-peer efforts. <\/p>\n\n\n\n

\"Erin<\/a><\/figure>\n\n\n\n

They created a Facebook group<\/h2>\n\n\n\n

When raising funds for Lakeland Volunteers in Medicine, Swan Before the Storm knew their friends and family would be most responsive on Facebook. They created a Facebook Group and made it public and visible to anyone searching for it.  <\/p>\n\n\n\n

The group empowered them to invite their friends, family, and coworkers to get involved in their fundraising. Their group grew to an impressive 285 members who were all invested in helping Swan Before the Storm and Lakeland Volunteers in Medicine reach their fundraising goals.  <\/p>\n\n\n\n

Because they used a Facebook Group, they were able to add their own DIY fundraising events, host raffles for prizes from local businesses, and keep their community of supporters informed with regular posts. <\/p>\n\n\n\n

They posted engaging content<\/h2>\n\n\n\n

Team members Erin and Damian set a goal of $5,000. To reach that goal, they knew they had to inspire their friends, family, and coworkers to give. They started sharing content from Lakeland Volunteers in Medicine a week ahead of the fundraising period to let their social circle know why they were raising funds. This helped get their Facebook friends in the right mindset for when fundraising began. <\/p>\n\n\n\n

On April 1st<\/sup> they shared a post offering the first four donors to their team fundraising page a free meal from local restaurant, Teriyaki Madness. This post earned a lot of interest early on and they kept that momentum going by posting almost every day for the month of April. <\/p>\n\n\n\n

Their posts varied in format. Sometimes they posted pictures. Other days they shared video updates<\/a> on their fundraising. They hosted their own DIY fundraising events and shared the Facebook event links in their timeline too so local friends and family could give while taking part in activity. They rarely posted text-only posts and when they did they were sure to keep them short and conversational. Check out some of the great content they created while raising funds for Lakeland Volunteers in Medicine! <\/p>\n\n\n\n

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