{"id":27224,"date":"2021-09-15T08:30:00","date_gmt":"2021-09-15T12:30:00","guid":{"rendered":"https:\/\/www.qgiv.com\/blog\/?p=27224"},"modified":"2021-09-14T17:20:54","modified_gmt":"2021-09-14T21:20:54","slug":"make-giving-tuesday-2021-count","status":"publish","type":"post","link":"https:\/\/www.qgiv.com\/blog\/make-giving-tuesday-2021-count\/","title":{"rendered":"Make #GivingTuesday 2021 Count!"},"content":{"rendered":"\n
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Andrea Ortega, Director of Nonprofit Services<\/strong>
Andrea hails from Cali, Colombia by way of Miami, FL. She has a master\u2019s degree in Nonprofit Management from the University of Central Florida (UCF) and is currently pursuing her Ph.D. in Public Affairs at UCF with a focus in Nonprofit Management. As the Director of Nonprofit Services, she ensures their nonprofit clients will become tax-exempt and have the necessary resources to fundraise and stay in compliance. Prior to joining BryteBridge, she was the Executive Director of a nonprofit in Central Florida for 8 years.<\/em><\/p>\n\n\n\n

\"Caitlyn<\/a><\/figure><\/div>\n\n\n\n

Caitlyn Cawthon, Development Coordinator <\/strong>
Caitlyn is a Certified Nonprofit Professional with 10 years of development experience. She has worked in social services, as well as with a rare disorder nonprofit. Caitlyn graduated from the University of Central Florida (Go Knights!) with a BA in history and a minor in nonprofit management. She is passionate about fundraising, especially direct mail, and loves helping nonprofits start their giving programs.<\/em><\/p>\n\n\n\n

On Tuesday, November 30, charities, families, businesses, community centers, and students worldwide will come together for one common purpose: to celebrate and encourage philanthropic giving. We want to ensure you’re prepared to share your nonprofit\u2019s story and successfully navigate this worldwide giving event! Here\u2019s what you, as a nonprofit leader or team member, need to know to successfully prepare for #GivingTuesday 2021. <\/p>\n\n\n\n

About #GivingTuesday <\/h3>\n\n\n\n

#GivingTuesday is a national day of giving following Small Business Saturday and Cyber Monday. And preparing early is key to success! The concept is a simple one: find a way for your family, your community, your company, or your organization to come together to give something more after the largest shopping days of the year. Then tell everyone you can about how you’re raising money. <\/p>\n\n\n\n

If you’re a registered charity (a 501(c)(3) nonprofit organization in the U.S.) or a for-profit business, school, religious, or community group committed to spearheading a project benefiting a charity, then you may register as a #GivingTuesday partner organization. <\/p>\n\n\n\n

Being a registered partner organization is an impactful component for inclusion in your year-end campaign. Once registered, you’ll be part of the #GivingTuesday community. As part of the community, you can connect with other partners, share tips and best practices, and access their resources to help make your campaign a success. <\/p>\n\n\n\n

#GivingTuesday 2021 Storytelling <\/h3>\n\n\n\n

According to research in Qgiv’s Generational Giving Report<\/a>, more than half of all donors cite a personal connection to a nonprofit’s mission or cause as a driving factor in their decision to give. Incorporating storytelling that shows impact into your donor communications creates and strengthens that personal connection. Developing robust and meaningful relationships with donors naturally\u00a0increases\u00a0donor retention and giving levels over time. By taking an empathic approach to donor relations and creating communications that donors want to be a part of, you lay the foundation for\u00a0a more authentic\u00a0connection with your donors.\u00a0<\/p>\n\n\n\n

Donors want to hear about the impact their gift has had, not just what your nonprofit does. By focusing on the impact, you\u2019ll be able to connect with donors\u2019 hearts and minds. <\/p>\n\n\n\n

Social media<\/a> is key to making sure that the #GivingTuesday message has an impact. It\u2019s also one of the best ways to celebrate giving and to share your organization\u2019s story, mission, and values. Remember to use the hashtag #GivingTuesday on your social channels when talking about your campaign. Sharing your organization’s story will be essential for followers and your network to join the conversation and learn about the good work you are accomplishing within your community and beyond. <\/p>\n\n\n\n

Campaign Timeline <\/h3>\n\n\n\n

Start NOW <\/h4>\n\n\n\n

Ready, set, plan!<\/strong> Have a staff meeting and select the team that will work on your #GivingTuesday campaign. Assign roles and start floating ideas for how your organization can get involved. Use this meeting to determine what you want to raise money around, whether general operating or a specific project. If you need inspiration, check out #GivingTuesday\u2019s Canva page!<\/a> <\/p>\n\n\n\n

Collaborate.<\/strong> More and more organizations are working together to have a greater impact on #GivingTuesday. Talk to your current partners or contact organizations who work in your city or on a similar cause and see if you can do more together.  <\/p>\n\n\n\n

Set a goal. <\/strong>Whatever your initiative, campaign, or project, set a goal and give your team and community target to hit. <\/p>\n\n\n\n

Find a match. <\/strong>We\u2019ve seen a lot of success with matching campaigns<\/a>. Start early and reach out to an organization to see if they would like to work with you on a matching campaign for #GivingTuesday. This way your donors will feel like they are maximizing their gift\u2019s impact. <\/p>\n\n\n\n

October <\/h4>\n\n\n\n

Announce<\/strong>. Share your plan and goal in a press release or with a staff or community launch party and start spreading the word about your plans for #GivingTuesday on social media. <\/p>\n\n\n\n

Share your story. <\/strong>Write a blog post about your campaign and share it on the #GivingTuesday website. Send a save-the-date. Schedule <\/a>regular social media messages and send a newsletter or e-blast to ensure your community has November 30th marked on their calendar. <\/p>\n\n\n\n

Have fun on social. <\/strong>Some organizations create their own #GivingTuesday hashtag to talk about their campaign (#GivingZooDay, #GivingShoesDay, #GivingTuesdayJHU). Others customize the #GivingTuesday logo and graphics to match their brand colors. Start scheduling regular (2-3 times a week or more) social media messages to talk about your campaign and your progress to your goal. <\/p>\n\n\n\n

Pitch your local press. <\/strong>Create a press release to share your campaign plans with your local media. We see a lot of coverage for #GivingTuesday \u2014 now is the perfect time to reach out and see how you can promote your story. If you don\u2019t have strong press relationships now, start using this time to cultivate those relationships. <\/p>\n\n\n\n

The week of October 30, send a \u201cOne Month to Go\u201d email, newsletter, and social media messages to make sure your board, staff, and community knows that we are in the final countdown for #GivingTuesday! <\/p>\n\n\n\n

November <\/h4>\n\n\n\n

Go big on social media! And execute! <\/strong>Tweet, post, snap, TikTok, share, and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday in your messages so people can repost and share your plans. Keep donors updated about your goal throughout November 30th<\/sup>! If you have not seen a change, don\u2019t be afraid to be the first donor. When people see other people donate, it gets them excited! <\/p>\n\n\n\n

For more on this topic, be sure to check out our webinar hosted by Qgiv, released on September 14th<\/sup>. BryteBridge Nonprofit Solutions and Qgiv have partnered to provide fundraising software to the thousands of nonprofits that BryteBridge serves!  <\/p>\n\n\n\n

Additional Resources<\/h2>\n\n\n\n

Looking for additional ways to rock #GivingTuesday 2021? Check out the following resources: <\/p>\n\n\n\n